Build a High-Performing Sales Team
Make Revenue Predictable
Proven sales training, coaching, and fractional sales management exclusively for construction and trades companies.
Baseline Selling Methodology | 36-Milestone Journey | Virtual & On-Site Training | National Service
Discover which STG program is right for your business
The Path to Predictable Revenue
Most contractor sales teams operate without structure. We help you build the systems, processes, and accountability that transform inconsistent results into predictable growth.
Assess
Identify gaps in your current sales process, team structure, and infrastructure
Build
Implement proven Baseline Selling methodology and structured processes
Train
Develop your team with coaching, accountability, and skill reinforcement
Scale
Achieve predictable revenue with systems that run without you
What Our Contractors Achieve
From chaos to clarity. From guessing to knowing. Here's what working with STG delivers:
Unified Process
One proven framework your entire team follows
Clear Milestones
Structured roadmap from chaos to organization
Delegable
Systems that run without owner involvement
Real Results
Kingdom Roofing growth in 3 years with STG
Ready to Transform Your Sales Team?
Schedule a free consultation to discover which STG program is right for your business. We'll discuss your sales challenges, current revenue goals, and how our proven Baseline Selling methodology and 36-milestone journey can help you build predictable revenue.
A year from now, you'll wish you started today. Limited coaching spots available each quarter.
Sales Training & Coaching Programs
From workshops and coaching to fractional sales management, STG offers the complete sales infrastructure contractors need to build high-performing teams and predictable revenue. Choose the program that fits your business stage and goals.
Sales Launch Workshop
2-day on-site sales leadership workshop for owners and managers ready to give time to proactive sales management and growth. Build your complete sales plan with goals, KPIs, accountability structure, and sales management training.
Workshop Deliverables
- Completed sales plan workbook
- 5-year, 3-year, and 1-year revenue goals
- Sales KPIs and accountability structure
- Sales management training (meetings, coaching, recruiting)
- Sales process review using Baseline Selling
- 36-milestone journey roadmap
Perfect For
- Contractor owners ready to systematize sales
- Operations managers moving into sales leadership
- Companies at $1M-$20M wanting to scale
- Owners stuck in sales who want to delegate
- Businesses with no structured sales plan
- Teams needing clear sales goals and accountability
Key Benefits
- Clear sales vision for the first time
- Structured accountability that actually works
- Confidence to hire and train sales reps effectively
- Foundation for building delegable sales infrastructure
- Complete sales plan built in just 2 days
Sales Team Kickoff
2-day on-site team training event that unifies your sales team on one structured sales process. Includes sales competency assessments, personal goal alignment, Baseline Selling integration, and group role-plays. Perfect for teams selling "their own way" who need consistency.
Kickoff Deliverables
- Sales competency assessments for each rep
- Personal goals unified to company goals
- Integrated Baseline Selling training
- Group role-plays and skill reinforcement
- Sales kickoff workbook for each attendee
- Team alignment on "one way" to sell
Perfect For
- Companies without training culture
- Teams with inconsistent sales approaches
- Reps selling "their own way" (can't scale)
- New team members needing onboarding
- Businesses ready to unify sales process
- Companies at $2M-$50M scaling teams
Key Benefits
- One unified sales process across entire team
- Identify exact skill gaps with assessments
- Create team buy-in and motivation
- Scalable approach (not rep-dependent)
- Foundation for ongoing coaching and improvement
Sales Builder Coaching
Recurring one-on-one coaching through STG's proven 36-milestone journey. Get 1 hour per week of dedicated virtual coaching time, sales meeting support, sales leader training, and team training options. Build structured sales organization with ongoing accountability and expert guidance.
Coaching Includes
- 1 hour/week virtual coaching time
- 36-milestone journey tracking and progression
- Sales meetings support and structure
- Sales leader training and development
- Sales team training options available
- Ongoing accountability and implementation support
Perfect For
- Owners/managers building sales infrastructure
- Companies at $2M-$20M ready to scale
- Leaders needing ongoing accountability
- Businesses transitioning from owner-dependent sales
- Teams ready for systematic progression
- Companies committed to long-term transformation
Why This Is Most Popular
- Structured 36-milestone roadmap (not random coaching)
- Weekly accountability drives implementation
- Build sales infrastructure you can delegate
- Trackable, measurable progress
- Ongoing support as challenges arise
Platinum Fractional Sales Leadership
Recurring done-with-you service where STG coaches RUN your sales meetings, provide one-on-one coaching to reps, and conduct monthly on-site visits. Get 3-4 hours per week of dedicated fractional sales management without hiring a full-time sales manager. Perfect for companies needing hands-on sales leadership.
Platinum Service Includes
- 3-4 hours/week dedicated fractional management time
- Run sales meetings (we lead, not just observe)
- One-on-one coaching with sales reps
- Pipeline reviews and deal accountability
- Monthly on-site visits (classroom + ride-alongs)
- 36-milestone journey support and tracking
Perfect For
- Companies at $5M-$50M needing sales leadership
- Owners who won't hire full-time sales manager
- Businesses with underperforming sales teams
- Companies needing hands-on sales management now
- Teams requiring active coaching and accountability
- Organizations ready to scale without overhead
Key Benefits
- We DO the sales management (not just advise)
- Fraction of cost vs. full-time sales manager
- Expert leadership without hiring overhead
- Monthly on-site visits build real relationships
- Pipeline moves forward with active management
Commercial Sales Accelerator
Monthly group coaching program for commercial sales reps selling B2B projects (roofing, HVAC, construction). Complete 8-phase commercial sales course, group coaching calls, role-play practice, and Baseline Selling methodology adapted for commercial. Access to STG online platform included.
Program Includes
- Complete 8-phase commercial sales course
- Monthly group coaching calls (gym/group class model)
- Role-play practice sessions with feedback
- Baseline Selling methodology for commercial B2B
- Access to STG online learning platform
- Building owner relationship strategies
Perfect For
- Commercial sales reps (roofing, HVAC, construction)
- Contractors growing commercial division
- Sales managers training commercial teams
- Reps transitioning from residential to commercial
- Companies selling B2B projects and service contracts
Key Benefits
- Commercial-specific sales process and techniques
- Longer sales cycle strategies and follow-up
- Building owner relationship development
- Group learning with other commercial sales reps
- Affordable monthly group coaching model
Residential Sales Accelerator
Monthly group coaching program for residential sales reps selling in-home projects (roofing, HVAC, remodeling). Complete 8-phase residential sales course, group coaching calls, role-play practice, and Baseline Selling methodology adapted for residential. Access to STG online platform included.
Program Includes
- Complete 8-phase residential sales course
- Monthly group coaching calls (gym/group class model)
- Role-play practice sessions with feedback
- Baseline Selling methodology for in-home sales
- Access to STG online learning platform
- Homeowner relationship and trust-building strategies
Perfect For
- Residential sales reps (roofing, HVAC, remodeling)
- Contractors focused on residential direct-to-consumer
- Sales managers training residential teams
- Reps wanting consultative (not pushy) approach
- Companies selling in-home projects and service agreements
Key Benefits
- Residential-specific sales process and techniques
- Homeowner trust-building and objection handling
- In-home presentation and closing strategies
- Group learning with other residential sales reps
- Affordable monthly group coaching model
Not Sure Which Program Fits Your Business?
Every contractor has different sales challenges, revenue goals, and team structures. Book a 20-minute call and we'll map your current situation to the right program in our 36-milestone journey.
On the call, we'll discuss:
- ✓ Your current revenue and where you want to be in 1-3 years
- ✓ Your biggest sales challenges right now
- ✓ Your current team structure and sales process
- ✓ Which STG program will get you there fastest
No pressure. No pitch. Just honest guidance on the best path forward for your business.
What Contractors Say
Real Google reviews from contractors who've transformed their sales teams with STG
What Makes STG Different
Sales training, coaching, and fractional management built exclusively for contractors who want to build predictable revenue and delegable sales teams
Contractor-Exclusive Focus
Unlike generic sales trainers, we ONLY work with contractors. We don't serve tech companies, insurance firms, or any other industry. Every methodology, system, and strategy is built specifically for construction and trades sales challenges. That's why our frameworks actually work - they're built from the ground up for your industry, not adapted from someone else's.
Proven 36-Milestone Journey
Our structured 36-milestone journey provides clear, trackable progression through building complete sales infrastructure. You always know exactly where you are, what's next, and how to measure progress toward predictable revenue.
We Don't Just Train - We DO
STG offers fractional sales management that actually runs your sales meetings, coaches your reps one-on-one, and drives accountability. Get expert sales leadership without hiring a full-time manager.
STG Programs & Services
Sales Launch Workshop
2-day on-site sales leadership workshop laying the foundation to build great sales teams
Workshop Deliverables:
- Completed sales plan workbook
- 5-year, 3-year, and 1-year revenue goals
- Sales KPIs and accountability structure
- Sales management training (meetings, coaching, recruiting)
- Sales process review using Baseline Selling
- 36-milestone journey roadmap
Perfect For:
Contractor owners and managers ready to give time to proactive sales management and growth. Companies at $1M-$20M wanting to systematize sales, delegate effectively, and build clear accountability structures.
Investment: Contact for pricing and availability
Sales Team Kickoff
2-day team training event unifying your entire sales team on one proven process
Kickoff Deliverables:
- Sales competency assessments for each rep
- Personal goals unified to company goals
- Integrated Baseline Selling training
- Group role-plays and skill reinforcement
- Sales kickoff workbook for each attendee
- Team alignment on "one way" to sell
Perfect For:
Companies without training culture, teams with inconsistent sales approaches, and businesses ready to unify their sales process. Perfect for teams where reps are selling "their own way" (which can't scale) and need one structured approach.
Investment: Contact for pricing and availability
Sales Builder Coaching - MOST POPULAR
Weekly 1-on-1 coaching through the proven 36-milestone journey to build sales infrastructure
Coaching Includes:
- 1 hour/week virtual coaching time
- 36-milestone journey tracking and progression
- Sales meetings support and structure
- Sales leader training and development
- Sales team training options available
- Ongoing accountability and implementation support
- Access to STG resources and tools
Perfect For:
Owners and managers building sales infrastructure, companies at $2M-$20M ready to scale, leaders needing ongoing accountability, and businesses transitioning from owner-dependent sales to delegable systems. Structured 36-milestone roadmap provides trackable, measurable progress.
Monthly Investment: Contact for pricing and program details
Roof Warrior Accelerator
Monthly group coaching program specifically for roofing sales reps - both residential and commercial
Program Includes:
- 8-phase roofing-specific sales course
- Monthly group coaching calls (gym/group class model)
- Role-play practice sessions with feedback
- Storm response and insurance claim strategies
- Baseline Selling adapted for roofing
- Access to STG online learning platform
Perfect For:
Roofing sales reps selling residential or commercial projects. Learn storm response strategies, insurance claim navigation, and consultative selling techniques that work specifically for the roofing industry. Group coaching provides peer learning with other roofing professionals.
Monthly Investment: Contact for pricing and program details
Sales Leader Accelerator
Monthly group coaching program for sales managers and leaders building high-performing teams
Program Includes:
- 8-phase sales management leadership course
- Monthly group coaching calls with other sales leaders
- Running effective sales meetings training
- Coaching and developing sales reps
- Recruiting and hiring sales talent
- Performance management and accountability
- Access to STG sales leader resources
Recommended For:
Sales managers, operations managers moving into sales leadership, and owners managing sales teams. Learn how to run effective meetings, coach reps to higher performance, recruit sales talent, and build accountability structures that drive results. Group format provides peer learning with other contractor sales leaders.
Monthly Investment: Contact for pricing and program details
Sales Transformation Group Philosophy
Every contractor starts with a clear assessment of current sales infrastructure and revenue goals. We build customized roadmaps using the proven 36-milestone journey tailored to your business stage and needs. Our approach emphasizes systematic progression, ongoing accountability, and the "why" behind every sales process and system. Contractor-exclusive expertise for construction and trades only - no generic B2B frameworks. You deserve sales training and coaching built specifically for the contractor sales environment.
Why Work With STG
Contractor-exclusive sales expertise with proven systems, ongoing accountability, and 8+ years transforming construction sales teams
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Ready to Build a High-Performing Sales Team?
Schedule a free consultation to discover which STG program is right for your business and how we can help you make revenue predictable
Schedule Free Consultation