Let's Talk - Free 15-Minute Call

Book a Time to Talk With Our Team

Pick a time that works for you and grab a spot on the calendar below. We'll learn about your team, answer your questions, and tell you honestly whether STG is the right fit for where your business is right now.

Prefer email? Reach us anytime at info@salestransformationgroup.com. Coaching spots are limited each quarter.

Ryan Groth coaching a contractor sales team
Built by a contractor, for contractors.

Ryan grew up in the trades, played pro ball, then built and sold a roofing company. He has lived every challenge you are facing right now.

Still have questions? Let's talk.

Talk directly with our team. Get answers specific to your trade, your team size, and where your sales process is breaking down right now.

Schedule a Call Schedule Consultation

Frequently Asked Questions

Common questions about our contractor sales training programs.

Most sales training is built for B2B software or retail. We train contractors only. Every script, role play, and framework is built around the trades.

  • 900+ contractor companies trained across 12+ trades since 2018. Every example comes from real contractor situations.
  • We implement alongside you with coaching calls, live sessions, and fractional leadership. Not just videos to watch on your own.

We have multiple tiers depending on what your team needs. From self-paced online access to full fractional sales leadership where we run your team.

  • The STG Academy on Skool gives access to 10 courses and 545 modules. Weekly live coaching calls are included for members.
  • Private consulting and Platinum Fractional Leadership are built for contractors doing $5M or more. Book a call and we will find the right fit.

Sales transformation takes real work and real time. We will be honest about that. The methodology is proven, but your team has to apply it consistently.

  • The OMG Assessment gives you an objective baseline on day one. You will know exactly where to focus first, not guess.
  • Most contractors see early wins in their pipeline visibility and closing confidence within the first 90 days of consistent application.

Most contractor sales processes are informal. Deals move on gut feel. No one knows where each deal actually stands or why some close and others stall.

  • The Baseline Selling methodology maps every deal to a position on the diamond. You always know where each deal stands and what the next move is.
  • The Milestone-Centric process makes coaching conversations specific. Not 'how did the call go' but 'did you hit the milestone at second base.'

Both. We have separate tracks for sales reps and sales leaders. Weekly live coaching calls are split so each group gets content built for their role.

  • Residential reps, commercial reps, and sales leaders each have their own live coaching track with recorded sessions available after each call.
  • The Boardroom program is for C-Suite and leadership only. Sales reps are not in those sessions. Leadership gets its own operating system.

Not every contractor is a fit and we are upfront about that. The consultation call is a real conversation, not a sales pitch disguised as a discovery call.

  • We will ask about your team size, current sales structure, and where the biggest gaps are. You will leave with clarity regardless of what you decide.
  • If STG is the right move, we will tell you which tier fits and why. If it is not the right time, we will tell you that too.

Ready to Build Your High-Performing Sales Team?

Start building predictable revenue with proven sales processes, structured training, and expert coaching. Our free consultation helps you map your current situation to the right program.

  • Built for contractors only. Every framework, script, and example comes from the trades.
  • 900+ companies have run this process. The methodology works.
  • We implement with you, not just hand you a playbook and walk away.
  • No pressure. One conversation to see if it fits. Nothing more.