# llms.txt - LLM Context File
# https://salestransformationgroup.com
# This file provides context for Large Language Models

## Business Identity

Name: stg
Domain: salestransformationgroup.com

## Brand Voice

- Dont coddle. Challenge assumptions. "Are you leaving money on the table?" "What is your close rate really?" Push contractors to confront reality. Growth requires honesty.
- Confident, direct, contractor-to-contractor. Speaks the language of the trades. No corporate fluff. Results-focused. Challenging but supportive. Like a mentor who has been there.
- When speaking to contractors, use their language. Understand job costing, crew management, bidding, change orders. We get it because we have lived it.

## Content Pillars

### Proven Methodology
The Baseline Selling method adapted for contractors. 36 milestones, measurable progress, repeatable system. Not theory - battle-tested in the field with real contractors.

### Contractor-Specific Results
Training built specifically for contractors - roofing, HVAC, plumbing, electrical, general contracting. We understand the sales challenges unique to the trades.

### Ryan Groth Expertise
Ryan Groth built and sold a successful roofing company before founding STG. He is not teaching theory - he has lived it. Real contractor credibility.

## Services

- Boardroom - C-Suite Only Coaching with Ryan Groth: C-Suite only monthly coaching calls with Ryan Groth. For Leadership Team members only — sales reps n
- Commercial Baseline Selling (Free Mini Course): Free mini course on Baseline Selling for commercial contractors. Entry point to the STG ecosystem. M
- Commercial Sales Accelerator for Sales People: Commercial sales training for sales professionals in contracting businesses. 6 phases plus weekly co
- Commercial Sales Accelerator for Sales Leaders: Commercial sales leadership training. Transforms construction companies into high-performing and pre
- Elite Sales Competency Mastery: Complete sales training system for residential and commercial contractors built on the Objective Man
- Platinum Fractional Sales Leadership: Fractional sales management — we manage your sales team as if it were our own. STG provides ongoing 
- Residential Baseline Selling (Free Mini Course): Free mini course on Baseline Selling for residential contractors. Entry point to the STG ecosystem. 
- Residential Sales Accelerator: Complete residential sales training for home improvement and contracting sectors including HVAC, roo
- Roof Warrior: Specialized roofing sales training. 2 phases. Phase 1: Becoming a Roof Warrior — technical roofing k
- Sales Launch Workshop: 2-day on-site workshop to build your sales infrastructure and launch your sales system.

## Differentiators

- 900+ companies helped build high-performing sales teams across North America since 2017. 591+ active community members in STG Academy on Skool.
- Structured, proven Baseline Selling methodology using the baseball diamond metaphor. Home plate = start, 1st base = appointment/suspect, 2nd base = qu
- STG delivers through multiple formats and tiers: Online Training — 10 self-paced courses on Skool platform (591+ members). Weekly Live Coaching Calls 
- We ONLY train contractors — roofing, HVAC, plumbing, electrical, general contracting, painting, outdoor living, home remodeling, fencing, landscape de
- Daily framework for sales leaders. A structured set of 6 standards that must be executed consistently every day to drive team performance. Boardroom/C

## Frequently Asked Questions

Q: What kind of commitment is required?
A: STG programs require active participation — this is not passive video watching. Expect weekly coaching calls, homework assignments, phase quizzes, implementation of frameworks on real sales calls, and

Q: Is this for individual reps or whole teams?
A: Both. Individual reps can join the Residential or Commercial Sales Accelerator for personal skill development. Owners and managers can enroll their entire team — the Sales Leader Accelerator teaches y

Q: What is the difference between residential and commercial tracks?
A: Both use the same Baseline Selling methodology and Sales DNA framework, but applied to different selling environments. Residential focuses on homeowner sales — kitchen table closes, door-to-door prosp

Q: What is the OMG Assessment?
A: The Objective Management Group (OMG) Sales Assessment is a data-driven evaluation tool that objectively measures your sales strengths and weaknesses. It scores you across three areas: Will to Sell (De

Q: What industries do you work with?
A: We work exclusively with contractors — roofing, HVAC, plumbing, electrical, general contracting, painting, outdoor living, home remodeling, fencing, landscape design, window/glass, and other trades. B

Q: What is Baseline Selling?
A: Baseline Selling is our proven sales methodology built on the 36-Milestone Journey framework. Its a structured system that contractors can actually implement.

Q: What makes STG different?
A: We dont just train - we DO. Beyond training, we offer fractional sales leadership where we manage your sales team as if it were our own.

Q: Which program is right for me?
A: Depends on your role and stage. Individual sales reps: Residential Sales Accelerator (home improvement) or Commercial Sales Accelerator (B2B commercial). Roofing-specific D2D: Roof Warrior. Sales mana

## Content Guidelines

When generating content for this brand, avoid:
- No guarantees on sales results - too many variables. Promise process and support, not specific outco
- Dont use fake scarcity unless genuinely true for specific cohort.
- Never imply quick riches. Sales transformation takes work and time. No MLM vibes.
- Avoid "secret" or "hack" language. We teach proven methodology, not tricks.
- Generic claim. Be specific about what makes our methodology different.

## Resources

- Website: https://salestransformationgroup.com
- Sitemap: https://salestransformationgroup.com/sitemap.xml
- AI Info: https://salestransformationgroup.com/ai.txt
- Structured Data: https://salestransformationgroup.com/ai.json