Residential Sales Accelerator Master In-Home Sales & Close More Homeowners
Monthly group coaching for residential and in-home sales reps. Master retail homeowner sales (non-insurance) with a complete sales course, live group coaching calls, and role-play practice. Perfect for home improvement sales including roofing, HVAC, windows, and siding.
In-home presentations | Value-based selling | Objection handling | Baseline Selling for residential
What's Included in Residential Sales Accelerator
Complete sales course, live group coaching, and role-play practice designed specifically for residential and in-home sales reps selling to homeowners.
What You'll Learn
Value-Based Selling for Homeowners
Move beyond price-only conversations and sell based on value, quality, and outcomes homeowners care about
In-Home Presentation Skills
Master the art of presenting in a homeowner's living room, kitchen, or driveway with confidence and professionalism
Objection Handling for Residential
Handle common homeowner objections including price concerns, "I need to think about it," and competitor comparisons
Baseline Selling for Residential
Apply proven Baseline Selling methodology adapted specifically for residential/in-home sales environments
Closing Techniques
Close more deals ethically without high-pressure tactics that damage trust
Perfect For
Roofing Sales Reps
Sell roof replacements, repairs, and upgrades to homeowners with insurance and retail sales
HVAC Sales Professionals
Close more AC replacements, furnace installations, and system upgrades in residential settings
Window & Siding Sales
Master in-home presentations for window replacements, siding projects, and exterior remodeling
Home Improvement Sales
Kitchen/bath remodels, flooring, painting, landscaping, and other residential contractor sales
In-Home Service Sales
Water treatment, security systems, pest control, and other service-based residential sales
Retail Homeowner Sales (Non-Insurance)
Any sales role where you're selling directly to homeowners in their homes
How Residential Sales Accelerator Works
Monthly group coaching combines a complete sales training course with live coaching calls and role-play practice. You'll learn value-based selling, in-home presentation skills, objection handling, and the Baseline Selling methodology - all adapted specifically for residential sales reps selling to homeowners.
"Close more homeowners with proven residential sales techniques."
Monthly Program Format
Each month includes access to the complete sales course content, live group coaching calls with Ryan Groth and the STG team, and role-play practice sessions. Learn alongside other residential sales professionals facing similar challenges.
"Monthly coaching keeps your skills sharp and your pipeline full."
Results & Benefits
Residential Sales Accelerator helps you close more homeowners, handle objections confidently, and build a predictable sales process. Master value-based selling techniques that differentiate you from price-only competitors.
"Transform from order-taker to trusted advisor homeowners want to work with."
What Contractors Say
Real Google reviews from contractors who've transformed their sales teams with STG
Your Residential Sales Journey
Residential Sales Accelerator provides monthly group coaching focused on homeowner sales strategies - from lead generation to closing at the kitchen table.
Join
Enter a community of residential contractors focused on homeowner sales
Learn
Monthly sessions cover in-home presentations, objection handling, and closing
Apply
Implement strategies with peer accountability and expert guidance
Grow
Increase close rates and build a referral-generating residential business
Ready to Transform Your Residential Sales?
Join residential sales professionals who've mastered in-home selling with our proven Baseline Selling methodology. Monthly group coaching helps you close more homeowners and build predictable revenue.
Why Sales Transformation Group for Residential Sales?
Our Residential Sales Accelerator combines proven Baseline Selling methodology with residential-specific training. Learn from experts who understand the unique challenges of in-home selling to homeowners.
Proven Baseline Selling Method
Our flagship sales methodology adapted specifically for residential and in-home sales environments
Industry Expertise
1,000+ contractors trained across roofing, HVAC, windows, siding, and home improvement
Monthly Group Coaching
Ongoing support with live coaching calls, Q&A sessions, and role-play practice
Complete Sales Course
Full curriculum covering value-based selling, objection handling, and in-home presentations
Peer Learning Environment
Learn alongside other residential sales professionals facing similar challenges
Results-Focused Training
Practical, actionable techniques you can implement immediately to close more homeowners