Sales Launch Workshop Build Your Sales Infrastructure in 48 Hours

2-day on-site workshop for contractor owners and managers. Build the foundation for hiring, onboarding, and managing sales teams. Get your current sales infrastructure assessed, develop hiring profiles, create onboarding frameworks, and establish your 36-milestone journey roadmap. Everything you need to launch or scale your sales team. Conducted at your location nationwide.

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Sales Launch Workshop - contractor sales training

Get Sales Infrastructure Laid

2-day intensive workshop building hiring profiles, onboarding systems, and sales management frameworks for contractor businesses nationwide

Your 2-Day Workshop Journey

The Sales Launch Workshop compresses months of planning into an intensive 2-day on-site experience that delivers a complete sales infrastructure foundation.

1

Discover

Pre-workshop assessment identifies your current gaps and sets clear goals

2

Design

Day 1 builds your complete sales plan with goals, KPIs, and accountability structure

3

Develop

Day 2 delivers sales management training and Baseline Selling methodology

4

Deploy

Leave with a complete sales plan workbook ready to implement immediately

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What's Included in Sales Launch Workshop

2-day on-site workshop includes current sales infrastructure assessment, hiring profile development for sales roles, onboarding process and 90-day ramp framework, sales meeting structure and cadence, 1-on-1 coaching framework for managers, and the 36-milestone journey roadmap for your business. Get the foundation laid right!

Sales Launch Workshop Day 1 - Foundation Building

Day 1: Foundation Building

Assess current sales infrastructure and build hiring profiles for your sales team

Day 1: Foundation & Hiring

Current Sales Infrastructure Assessment
Comprehensive review of your existing sales processes, team structure, and systems

Hiring Profile Development - Define ideal sales rep characteristics, experience requirements, and cultural fit criteria

Interview Framework - Build structured interview process with behavioral questions and evaluation scorecards

Compensation Structure Design - Establish base/commission splits, bonus structures, and sales incentive programs

Job Description & Posting Strategy - Create compelling job descriptions and sourcing strategies for your market

Day 1
Sales Launch Workshop benefits and applications

Workshop Applications

Perfect for contractor owners ready to build or scale their sales team infrastructure

Perfect For

First Sales Hire - Contractor owners ready to hire their first dedicated sales rep and need the infrastructure in place

Scaling Sales Teams - Companies with 1-2 reps looking to grow to 3-5+ and need systematic processes

Sales Team Chaos - Businesses with sales reps but no clear structure, onboarding, or management framework

High Sales Rep Turnover - Companies struggling with reps not ramping up or leaving within 6 months

Owner-Dependent Sales - Businesses where the owner does all the selling and needs to transition to a sales team

Preparing for Growth - Contractors who want sales infrastructure built right before rapid expansion

30-60 min

Is This Right For You?

Sales Launch Workshop is your starting point if you're building sales infrastructure from scratch or need to transform chaos into order fast.

This Workshop Is For You If:

  • ✓ You're building sales infrastructure from scratch
  • ✓ You need documented processes so new hires can succeed
  • ✓ You want a foundation before ongoing coaching
  • ✓ You're ready to transform sales from a bottleneck into predictable growth

After The Workshop:

Most contractors continue with Sales Builder Coaching for ongoing implementation support. The workshop builds your foundation in 2 days - coaching helps you execute and scale over time.

You'll have everything documented and ready to deploy, plus access to our team when you need guidance as you grow.

Wondering Which Program Is Right?

Sales Launch Workshop (You're Here)

2-day sprint to build foundation - hiring profiles, onboarding systems, management frameworks

Sales Builder Coaching

Ongoing monthly coaching to implement and scale - most contractors add this after the workshop

Platinum Fractional Leadership

We manage your sales team for you - full fractional sales leadership

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Sales Launch Workshop - on-site training delivery

On-Site Workshop Delivery

2-day intensive workshop conducted at your business location nationwide

Sales infrastructure frameworks and systems

Proven Frameworks

Battle-tested sales infrastructure systems from hundreds of contractor implementations

Customized sales training for contractor businesses

Customized to Your Business

Every framework tailored to your market, team size, and growth stage

Sales Launch Workshop deliverables and takeaways

Immediate Implementation

Walk away with documented frameworks ready to deploy immediately

How Sales Launch Workshop Works

Most contractor businesses lack systematic sales infrastructure - hiring profiles, onboarding processes, management frameworks. This 2-day workshop builds the complete foundation you need before making your next sales hire. We work on-site at your location to create customized frameworks that fit your business, market, and growth stage. You'll walk away with documented systems ready to implement immediately.

✓
Current state assessment
✓
Hiring profile development
✓
Onboarding framework creation
✓
Sales meeting structure
✓
1-on-1 coaching framework
✓
36-milestone journey roadmap

"Build the sales infrastructure foundation in 2 days - implement for years."

What To Expect During the Workshop

Day 1 focuses on assessment and hiring infrastructure - we review your current sales processes, build hiring profiles for your ideal sales rep, create interview frameworks, and design compensation structures. Day 2 covers onboarding, management systems, and the 36-milestone journey. Each session is highly interactive with real-time documentation you take with you.

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Pre-workshop intake call to understand your business context
✓
Day 1: Foundation and hiring infrastructure (6-8 hours)
✓
Day 2: Onboarding and management systems (6-8 hours)
✓
Live documentation created during workshop
✓
Customized to your market and business model
✓
Complete frameworks ready to implement immediately

"Most contractors walk away with clarity they've never had about sales infrastructure."

Proven Track Record & Expertise

All Sales Launch Workshop frameworks are battle-tested across hundreds of contractor implementations. Led by sales infrastructure experts who've built and scaled contractor sales teams from zero to 7-figures. Every framework is customized to your specific business needs, market conditions, and growth stage - not generic templates.

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Contractor-specific expertise
✓
Battle-tested frameworks
✓
Customized implementations
✓
Real-world application focus
✓
Ongoing support available
✓
Nationwide delivery

"Proven sales infrastructure frameworks refined across hundreds of contractor implementations."

Contractors Who Started With Sales Launch Workshop

Real transformations from contractor businesses that built their sales infrastructure in 2 days and kept building.

From Scattered to Systematic

Before Workshop:

No documented sales process. Each rep did their own thing. High turnover every 3-4 months.

After Workshop:

Complete sales infrastructure documented in 2 days. One methodology everyone follows. Onboarding framework that works.

Result: 20% revenue increase Q1 after implementation

Built Foundation, Then Scaled

Before Workshop:

Owner doing all the selling. Wanted to hire but had no infrastructure to onboard them.

After Workshop:

Hired first sales rep with confidence. Had hiring profile, onboarding plan, and management framework ready. Rep succeeded.

Result: Grew from owner-only to 3-person sales team in 12 months

Stopped the Turnover Cycle

Before Workshop:

Hired 4 reps in 18 months - all failed. No clear onboarding, no structure, chaos every time.

After Workshop:

Built 90-day onboarding framework. Documented sales process. Clear management structure. Next hire succeeded within 60 days.

Result: Stopped wasting $50K+ per failed hire

Most of these contractors added Sales Builder Coaching after their workshop for ongoing implementation support.

Get Your Sales Infrastructure Built
Google 4.9 ★★★★★ 249 reviews

What Contractors Say

Real Google reviews from contractors who've transformed their sales teams with STG

★★★★★

Ready to Build Your Sales Infrastructure?

The Sales Launch Workshop gives you the complete foundation for hiring, onboarding, and managing sales teams. In just 2 days, you'll have documented processes, clear accountability, and a roadmap for predictable growth.

Schedule Consultation Email Us
2-Day Intensive Workshop
6-8 Hours Per Day
Nationwide On-Site Delivery

The Framework Behind Sales Launch Workshop

Discover why systematic sales infrastructure prevents chaos and turnover. Learn how documented frameworks for hiring, onboarding, and management create predictable sales team growth.

Day 1: Foundation & Hiring Infrastructure

Day 1 focuses on assessing your current sales state and building the complete hiring infrastructure. We create hiring profiles, interview frameworks, compensation structures, and sourcing strategies customized to your business.

📊

Sales Infrastructure Assessment

Review current sales processes, team structure, and identify gaps before building new systems

👤

Hiring Profile Development

Define ideal sales rep characteristics, experience requirements, and cultural fit criteria

📝

Interview Framework

Build structured interview process with behavioral questions and evaluation scorecards

💰

Compensation Structure

Design base/commission splits, bonus structures, and sales incentive programs

🎯

Job Description & Sourcing

Create compelling job descriptions and sourcing strategies for your specific market

Day 2: Onboarding & Management Systems

Day 2 builds the systems that ensure new sales reps succeed. We create onboarding frameworks, sales meeting structures, 1-on-1 coaching systems, and the 36-milestone journey roadmap for your business.

🚀

Onboarding Framework

90-day ramp plan with week-by-week expectations, training modules, and milestone checkpoints

📅

Sales Meeting Structure

Team meeting cadence, agenda templates, and accountability systems

🎓

1-on-1 Coaching Framework

Manager coaching structure with questioning frameworks and performance review systems

🗺️

36-Milestone Journey Roadmap

Complete progression path from hire to top performer with clear milestone definitions

Workshop Deliverables

All frameworks are documented in real-time during the workshop and provided digitally. You walk away with implementation-ready systems, not generic templates.

📄

Documented Frameworks

All hiring profiles, interview guides, and job descriptions in digital format

📋

Onboarding Plans

Complete 90-day onboarding framework with weekly expectations and checkpoints

📊

Management Systems

Sales meeting templates, 1-on-1 frameworks, and coaching question banks

🎯

36-Milestone Roadmap

Complete sales rep progression journey customized to your business model

Who Sales Launch Workshop Is For

Perfect for contractor owners and managers ready to build or scale sales teams with systematic infrastructure.

First Sales Hire

Situation: Ready to hire your first dedicated sales rep
Need: Complete infrastructure before making the hire to ensure success

Scaling from 1-2 to 3-5+ Reps

Situation: Have 1-2 reps, need to grow systematically
Need: Documented processes to maintain quality as team expands

Sales Team Chaos

Situation: Have sales reps but no clear structure or management
Need: Frameworks to bring order and consistency to sales operations

High Turnover Problems

Situation: Reps not ramping up or leaving within 6 months
Need: Onboarding and management systems to ensure rep success

Owner-Dependent Sales

Situation: Owner does all the selling, needs to transition
Need: Infrastructure to hire and manage sales reps effectively

Optional Add-On Services

Additional support services available to help implement and optimize your sales infrastructure.

🎯

Ongoing Coaching

Monthly coaching calls to support implementation and address challenges

📞

Recruitment Support

Assistance sourcing, screening, and interviewing sales rep candidates

📊

CRM Setup & Integration

Configure your CRM to support the sales infrastructure frameworks

🎓

Sales Manager Training

Train your manager on coaching, 1-on-1s, and performance management

Implementation Timeline

How to deploy your new sales infrastructure immediately after the workshop.

✓

Week 1: Job Posting

Launch your sales rep job posting using the created job description and sourcing strategy

✓

Weeks 2-3: Interviews

Conduct structured interviews using the evaluation framework and scorecards

✓

Week 4: Hire & Onboard

Make offer and begin 90-day onboarding framework with new sales rep

✓

Ongoing: Management

Use sales meeting structure, 1-on-1 frameworks, and 36-milestone journey to manage performance

Our Commitment: Battle-tested sales infrastructure frameworks customized to your contractor business and market.

Sales Launch Workshop vs. Hiring Without Infrastructure

Systematic sales infrastructure dramatically increases new hire success rates. Building frameworks before hiring prevents costly mistakes and turnover.

Infrastructure Approach Comparison

Analysis of hiring success and team performance

Feature
With Sales Infrastructure
Winging It
Clear Hiring Profile
✓
✗
Structured Interviews
✓
✗
90-Day Onboarding Plan
✓
✗
Sales Meeting Structure
✓
✗
1-on-1 Coaching Framework
✓
⚠️
Clear Success Milestones
✓
✗
Predictable Ramp Time
✓
✗
Lower Turnover Rate
✓
✗
Scalable Process
✓
✗

Workshop Expertise & Implementation Support

Led by contractor sales infrastructure experts with proven track records. Battle-tested frameworks refined across hundreds of implementations.

Workshop Delivery Process

✓
Pre-Workshop Discovery

Intake call to understand your business context, current sales state, and specific challenges.

  • Business model and service offering review
  • Current sales team structure assessment
  • Growth goals and timeline discussion
  • Market and competitive landscape review

✓
On-Site Workshop Delivery

2-day intensive workshop at your location with real-time framework documentation.

  • Conducted at your business location
  • All frameworks documented live during sessions
  • Interactive working sessions, not lectures
  • Customized to your specific business needs

✓
Post-Workshop Support

Digital delivery of all frameworks and optional ongoing support for implementation.

  • All documentation provided digitally
  • Implementation timeline and action plan
  • 30-day follow-up call included
  • Optional ongoing coaching available

Common Business Scenarios

✓
First Sales Hire Preparation

Ready to hire your first sales rep but need infrastructure in place first.

  • Owner currently handling all sales
  • Growth requires dedicated sales focus
  • Need frameworks before making hire
  • Want to ensure first hire succeeds

✓
Scaling Existing Team

Have 1-2 reps, need to grow to 3-5+ with systematic processes.

  • Current reps doing okay but inconsistent
  • No documented onboarding or training
  • Want to scale without losing quality
  • Need repeatable hiring and ramp process

✓
Fixing Turnover Issues

High turnover, reps not ramping, or constant sales team chaos.

  • Reps leaving within 3-6 months
  • Slow ramp times or never hitting stride
  • Lack of clarity on expectations
  • No management or coaching structure

Service Delivery Nationwide

✓
On-Site Nationwide

Sales Launch Workshop delivered at your business location anywhere in the United States.

  • Workshop conducted at your office or facility
  • Travel to your location included in pricing
  • Minimizes disruption to your business operations
  • Team can participate without travel logistics

✓
Contractor Business Focus

Specialized expertise in contractor sales infrastructure across all trades.

  • HVAC, plumbing, electrical, roofing, remodeling
  • Residential service and replacement contractors
  • Commercial service contractors
  • Multi-trade contractor businesses

✓
Dallas, TX Based

Headquartered in Dallas with nationwide workshop delivery capability.

  • Based in Dallas/Fort Worth metroplex
  • Travel to client locations nationwide
  • Virtual support available between workshops
  • Contact: info@salestransformationgroup.com

Contractor Sales Infrastructure Expertise

✓
Contractor-Specific Experience

Years of experience building sales infrastructure exclusively for contractor businesses

✓
Hundreds of Implementations

Frameworks refined across hundreds of contractor sales team implementations

✓
Multiple Trades

Experience across HVAC, plumbing, electrical, roofing, remodeling, and multi-trade businesses

Framework Quality Standards

✓
Battle-Tested Frameworks

All frameworks proven in real contractor businesses, not theoretical concepts

✓
Customized Implementation

Every framework tailored to your specific business, market, and growth stage

✓
Real-World Application

Frameworks designed for immediate implementation, not generic templates

Proven Quality

Every framework has been refined through hundreds of real-world contractor implementations across multiple trades and markets.

Expected Results & Outcomes

✓
Clear Hiring Process

Walk away with documented hiring profiles, interview frameworks, and evaluation scorecards

✓
Systematic Onboarding

90-day onboarding framework with week-by-week expectations and milestone checkpoints

✓
Management Infrastructure

Sales meeting structures, 1-on-1 coaching frameworks, and 36-milestone journey roadmap

Implementation Ready: All frameworks documented and ready to implement immediately after the workshop. No waiting, no additional work required.