Contractor Sales Training Programs Nationwide
Sales training, coaching, and fractional sales leadership exclusively for construction and trades companies. Sales Launch Workshop, Sales Builder Coaching, Platinum Fractional Leadership, and more. Build high-performing sales teams using the proven 36-milestone journey and Baseline Selling methodology.
The Path to Predictable Revenue
Most contractor sales teams operate without structure. We help you build the systems, processes, and accountability that transform inconsistent results into predictable growth.
Assess
Identify gaps in your current sales process, team, and infrastructure
Build
Implement proven Baseline Selling methodology and structured processes
Train
Develop your team with coaching, accountability, and skill reinforcement
Scale
Achieve predictable revenue with systems that run without you
Which Program Is Right For You?
Not sure where to start? Use this guide:
-
Just getting started with sales infrastructure?
→ Sales Launch Workshop (2-day foundation) -
Have a team but they're inconsistent?
→ Sales Team Kickoff (alignment) or Sales Builder Coaching (ongoing) -
Want someone to DO it for you?
→ Platinum Fractional Leadership -
Need specialized training?
→ Commercial, Residential, or Roof Warrior Accelerators -
Promoting reps to sales leadership?
→ Sales Leader Accelerator
Still unsure? Book a 20-minute call and we'll map your revenue goals to the right program.
Schedule Free ConsultationContractor Sales Training Programs
Sales Transformation Group provides sales training, coaching, and fractional sales leadership exclusively for construction and trades companies nationwide. From Sales Launch Workshop to Sales Builder Coaching to Platinum Fractional Leadership, we focus exclusively on contractor-specific sales infrastructure—Baseline Selling methodology, the 36-milestone journey, team development, and everything it takes to build high-performing sales teams that produce predictable revenue. Contractor-exclusive expertise with customized roadmaps built for your business stage and goals.
Sales Launch Workshop
2-day on-site sales leadership workshop for contractor owners and managers. Build the foundation for hiring, onboarding, and managing sales teams. Learn how to assess sales infrastructure, create accountability systems, and lead high-performing teams through the 36-milestone journey.
What's Included
- Current sales infrastructure assessment
- Hiring profile development for sales roles
- Onboarding process and 90-day ramp framework
- Sales meeting structure and cadence
- 1-on-1 coaching framework for managers
- 36-milestone journey roadmap for your business
Workshop Focus Areas
- Building job descriptions and compensation plans
- Interview frameworks and candidate evaluation
- Creating accountability without micromanagement
- KPI selection and tracking systems
- Managing salespeople vs doing sales yourself
- Building a sales culture in construction companies
Perfect For
- Owners preparing to hire their first sales rep
- Managers transitioning from doing to leading sales
- Companies struggling with sales rep turnover
- Leaders who need structured sales management systems
- Businesses at any stage: startup to established growth
Sales Team Kickoff
2-day on-site team training event that unifies your entire sales team on Baseline Selling methodology, sales processes, and company goals. Get everyone speaking the same language, aligned on expectations, and committed to the journey ahead. Perfect for launching new initiatives or resetting team culture.
What's Included
- Baseline Selling methodology training for entire team
- Sales process walkthrough and role-play practice
- Goal-setting exercises and commitment activities
- Team alignment on KPIs and expectations
- Interactive workshops with peer learning
How Team Kickoff Works
- Entire sales team trains together on-site
- Sales process practiced with live role-plays
- Real objection handling and scenario work
- Team commitments and accountability partners established
- Shared learning environment with team buy-in
Team Kickoff Benefits
- Everyone learns the same process together
- Team environment builds culture and commitment
- Build chemistry and peer accountability
- Launch new initiatives with unified approach
- High-energy event creates momentum and excitement
Sales Builder Coaching
Recurring 1-on-1 coaching that systematically builds your sales infrastructure through the proven 36-milestone journey. Monthly coaching calls, milestone tracking, accountability systems, and ongoing support as you progress from current state to predictable revenue. The most comprehensive program for building structured sales organizations.
What's Included
- Monthly 1-on-1 coaching calls with STG coach
- 36-milestone journey customized to your business
- Milestone tracking and progress accountability
- Resources, templates, and implementation tools
- Email support between coaching calls
- Access to STG training library and frameworks
- Quarterly business reviews and goal adjustment
- Ongoing support as you build sales infrastructure
How Coaching Works
- Initial Assessment: Evaluate current sales infrastructure
- Roadmap Creation: Build customized 36-milestone journey
- Monthly Coaching: Regular 1-on-1 calls with your coach
- Milestone Completion: Work through each milestone systematically
- Implementation Support: Resources and templates for execution
- Ongoing Accountability: Track progress and maintain momentum
- Adjustment Period: Adapt roadmap as business evolves
- Long-Term Partnership: Continue building structured systems
Key Benefits
- Systematic progression through proven milestones
- Dedicated coach who knows your business intimately
- Build infrastructure that lasts, not quick fixes
- Accountability keeps you moving forward consistently
- Customized to your specific business stage and goals
- Perfect for owners committed to building great sales teams
- Creates predictable revenue through structured systems
Most contractors see measurable improvements in sales infrastructure within the first 3 milestones.
Platinum Fractional Sales Leadership
STG becomes your fractional sales manager—running sales meetings, conducting 1-on-1 coaching with your reps, tracking KPIs, and making on-site visits. It's not just consulting—we actually DO the sales management work for you. Perfect for owners who need expert sales leadership without hiring a full-time VP of Sales.
What STG Does For You
- Run weekly sales meetings for your team
- Conduct 1-on-1 coaching sessions with each rep
- Track KPIs and pipeline metrics
- Make quarterly on-site visits to your company
- Review deals and provide sales strategy guidance
- Manage accountability and performance improvement plans
Key Fractional Leadership Components
- Sales meeting facilitation and leadership
- Rep development through regular 1-on-1s
- Pipeline reviews and forecasting
- Performance management and coaching
- Sales process adherence and enforcement
- Strategic guidance for owner on sales decisions
Why Fractional Leadership Works
- Get expert sales management without VP-level salary
- We DO the work, not just advise on what to do
- Reps get consistent coaching and accountability
- Owners focus on running business, not managing sales
- Proven expertise from managing 1,000+ contractor sales teams
Commercial Sales Accelerator
Monthly group coaching program for commercial contractor sales reps. Master the long-cycle B2B sales process through our 8-phase course, live group coaching calls, and role-play practice sessions. Learn Baseline Selling methodology adapted specifically for commercial projects, property manager relationships, and multi-stakeholder decision processes. Access STG's online platform for ongoing learning and community support.
What's Included
- Complete 8-phase commercial sales course
- Monthly group coaching calls (gym/group class model)
- Live role-play practice with feedback
- Baseline Selling methodology for commercial sales
- RFP response and proposal development training
- Access to STG's online learning platform
- Community of commercial sales professionals
Key Commercial Sales Components
- Building relationships with property managers and owners
- Navigating multi-stakeholder decision processes
- Project scoping and accurate estimating
- RFP response strategies and proposal writing
- Long-cycle sales process management (3-18 month deals)
- Value-based selling vs. low-bid competition
Perfect For
- Commercial sales reps selling B2B contractor projects
- Contractors growing commercial sales divisions
- Sales professionals transitioning from residential to commercial
- Account managers building property management relationships
- Estimators and project managers expanding into sales roles
Residential Sales Accelerator
Monthly group coaching program for home improvement and home service sales professionals. Master in-home retail sales where customers pay out-of-pocket (not insurance). Learn Baseline Selling methodology adapted for residential presentations, value-based selling, and building trust with homeowners. Includes complete sales course, live group coaching calls, and access to STG's online learning platform.
What's Included
- Complete residential sales training course
- Monthly group coaching calls with Q&A
- Role-play practice sessions with feedback
- Baseline Selling methodology for in-home sales
- Presentation skills and discovery process training
- Access to STG's online learning platform
- Community of residential sales professionals
- Ongoing support and accountability
Key Residential Sales Skills
- Building trust and rapport with homeowners
- Conducting effective in-home presentations
- Value-based selling vs. low-price competition
- Handling objections with integrity and confidence
- Discovery process and needs assessment
- Closing techniques for retail projects
- Follow-up strategies and pipeline management
- Professionalism and customer experience
Perfect For
- Home improvement sales professionals (roofing, HVAC, plumbing, windows, siding)
- In-home service sales reps selling retail projects
- Sales reps transitioning from insurance to retail sales
- Contractors building residential sales divisions
- Sales professionals who want professional training and community support
Roof Warrior
Specialized training program for door-to-door roofing sales professionals working in storm restoration. Master the complete D2D sales cycle—from knocking and qualifying to closing and referrals. Learn territory management, objection handling, storm restoration process, and how to build trust quickly with homeowners. Built specifically for roofers who work neighborhoods after weather events.
What's Included
- Door-to-door sales methodology and scripts
- Territory planning and canvassing strategies
- Storm restoration process and insurance navigation
- Objection handling for common homeowner concerns
- Referral generation and neighborhood penetration
- Role-play practice and field coaching support
Key Training Areas
- Opening doors and getting homeowner attention
- Qualifying leads and identifying decision-makers
- Building trust and overcoming skepticism
- Presenting value and differentiating from competitors
- Handling price objections and financing options
- Closing techniques for D2D roofing sales
Perfect For
- Storm restoration roofing sales reps (D2D canvassers)
- New roofing sales reps learning the D2D process
- Experienced reps who want to improve closing ratios
- Roofing companies building storm restoration divisions
- Sales professionals transitioning into roofing sales
Sales Leader Accelerator
Monthly group coaching program for sales managers and leaders in construction and trades. Learn how to run effective sales meetings, coach individual reps, hold teams accountable, and build high-performing sales cultures. Designed for first-time sales managers transitioning from doing to leading, as well as experienced managers who want to level up their leadership skills. Includes live group coaching calls, leadership frameworks, and access to STG's online learning platform.
What's Included
- Monthly live group coaching calls with Q&A
- Sales leadership frameworks and management tools
- 1-on-1 coaching methodology for managers
- Meeting facilitation and team accountability systems
- Hiring, onboarding, and performance management training
- Access to STG's online learning platform
Leadership Focus Areas
- Running effective sales meetings (structure, agendas, outcomes)
- Coaching individual reps through challenges and growth
- Creating accountability without micromanagement
- Building trust and respect with sales teams
- Managing performance problems and tough conversations
- Developing leadership presence and communication skills
Perfect For
- First-time sales managers transitioning from rep to leader
- Experienced managers who lack formal sales leadership training
- Owners/GMs managing sales teams without dedicated manager
- Sales leaders who want peer support and accountability
- Managers preparing to scale sales teams and delegate more
Ready to Transform Your Sales Team?
Book your free discovery call. We'll discuss your sales challenges, explore your goals, and recommend the right program to build your high-performing sales team and make revenue predictable.
What Our Clients Say
Real testimonials from contractor business owners and sales professionals
Frequently Asked Questions
Get answers to common questions about our contractor sales training programs. Schedule your free consultation for personalized recommendations.