Free Sales Assessment for Contractor Businesses

Discover where your sales process is breaking down. Get a comprehensive evaluation of your sales team, identify performance gaps, and receive personalized recommendations for building a high-performing sales organization. No-obligation, no-pressure consultation with Ryan Groth and the STG team.

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Sales Transformation Group coaching contractor sales teams
Professional sales team training for contractors

What's Included in Your Free Sales Assessment

This comprehensive sales assessment helps contractor business owners understand exactly where their sales operations are breaking down and which STG program is the right fit for their specific needs. You'll walk away with actionable insights, gap analysis, and a clear roadmap for building a high-performing sales team.

Sales process review and analysis

Process Deep Dive

Discover exactly where deals are breaking down in your sales process

Sales Process Review

We'll analyze your current sales process from lead generation through close, identifying where prospects are falling through the cracks and where your team needs structure and training.

  • Lead generation and qualification process
  • Sales methodology and approach consistency
  • Closing ratios and conversion rates
  • Sales cycle length and pipeline management
Sales team performance evaluation

Team Performance

Identify skill gaps and training needs across your entire sales team

Sales Team Evaluation

We'll evaluate your sales team's current skill levels, identify individual strengths and weaknesses, and determine what training and coaching infrastructure is needed to build a high-performing team.

  • Individual rep sales skills and competencies
  • Team consistency and approach variations
  • Sales manager coaching effectiveness
  • Training infrastructure and accountability
Personalized sales training program recommendations

Personalized Roadmap

Get clear recommendations on which STG programs fit your specific needs and goals

Personalized Program Recommendations

Based on your sales process review and team evaluation, we'll recommend the exact STG programs that will help you build a high-performing sales team and make revenue predictable. No cookie-cutter solutions—just what fits your business.

  • Best-fit STG program for your current situation
  • Implementation timeline and roadmap
  • Resource requirements and investment levels
  • Expected outcomes and ROI projections

How the Free Assessment Works

A simple 4-step process to diagnose your sales challenges and get a clear roadmap for improvement

1

Book Your Call

Schedule a free 30-45 minute discovery call. No obligation.

2

Discovery Call

We dive deep into your sales process, team, and pain points.

3

Gap Analysis

Understand exactly what's breaking down and why.

4

Get Recommendations

Receive personalized program recommendations for your needs.

Request Your Free Sales Assessment

Take the first step toward transforming your contracting business. Complete the form below and we'll schedule your no-obligation discovery call with Ryan Groth or an STG senior coach.

100% Free • No Credit Card Required • No Obligation

We respect your privacy. Your information will only be used to schedule your assessment and will never be shared with third parties.

Real Results from Contractors Like You

See how the free sales assessment revealed breakthrough insights and led to transformational growth for contracting businesses across North America.

Mike Torres

Founder, Torres Roofing

Revenue: $8M → $14M in 18 months

"The free assessment pinpointed exactly why we were stuck at $8M. Ryan showed me how my estimators weren't actually selling—they were just taking orders. That one insight changed everything. Within 6 months we had a real sales process, and now we're closing $14M annually with the same team size."

Key Breakthrough: Turned estimators into salespeople

Jennifer Clarke

President, Clarke HVAC

Commercial Close Rate: 23% → 47%

"I thought our close rate on commercial jobs was normal. The assessment revealed we were leaving millions on the table because we had no follow-up system and were competing only on price. STG gave us a roadmap to fix it, and our commercial close rate doubled in less than a year."

Key Breakthrough: Built systematic follow-up process

Brad Simmons

Owner, Simmons Electric

Average Job Size: $42K → $89K

"The assessment was eye-opening. Ryan identified that we were great at getting leads but terrible at upselling and selling the full scope of work. He showed us exactly where we were leaving money on the table. Now our average ticket is more than double, and customers are happier because we're solving their complete problem."

Key Breakthrough: Learned to sell full project scope

Carlos Mendoza

CEO, Mendoza Plumbing

Revenue: $3M → $11M in 2 years

"I was skeptical about a 'free' assessment, but it turned out to be the most valuable 45 minutes I've spent on my business in years. Ryan identified that we had a lead problem disguised as a sales problem. Once we fixed our targeting and messaging, qualified leads tripled and sales exploded."

Key Breakthrough: Fixed lead quality issue

Sarah Mitchell

COO, Mitchell Concrete

Profit Margin: 8% → 18%

"The assessment revealed we were winning plenty of work—just the wrong kind of work. Ryan showed us how to qualify better, say no to low-margin jobs, and position ourselves for premium projects. Our revenue actually dropped 10% the first year, but profits more than doubled. Best business decision we ever made."

Key Breakthrough: Qualified for premium work

Tom Richardson

Owner, Richardson Landscaping

Sales Team Productivity: +156%

"I knew my sales team wasn't performing, but I didn't know why. The assessment uncovered that they had zero accountability structure and no consistent process. STG gave me a clear roadmap to fix it. Six months later, same team, completely different results. They're closing 156% more work with better margins."

Key Breakthrough: Implemented accountability system

Ready to discover what's holding your sales back?
Get the same insights these contractors received—completely free.

Request My Free Assessment

Frequently Asked Questions

Everything you need to know about the free sales assessment

The discovery call typically takes 30-45 minutes. We'll spend time understanding your business, revenue, current sales challenges, team structure, and goals. Ryan or one of our senior coaches will ask strategic questions to identify where your sales process is breaking down and where the biggest opportunities exist. You'll walk away with clarity on what's holding you back—even if you don't move forward with STG.

That's completely fine—there's zero obligation. The assessment is genuinely free, and we won't pressure you to enroll in anything. Our goal is to provide you with honest insights into where your sales process is breaking down. Many contractors find the assessment valuable on its own and use the insights to make improvements independently. If you decide one of our programs is a fit, great. If not, you'll still leave with actionable clarity.

Sales Transformation Group works best with established contracting businesses doing $1M-$50M+ in annual revenue. Whether you're stuck at $3M trying to break through, or at $20M struggling to scale beyond your current capacity, we can help. Our programs are specifically designed for contractors who have product-market fit but need to professionalize their sales systems. If you're below $1M or just starting out, we can still provide insights but may not be the best fit yet.

After the assessment call, you'll receive a personalized summary of what we uncovered and specific recommendations for which STG programs might fit your situation. If you're interested, we'll schedule a follow-up call to discuss program details, timelines, and investment. If you're not interested, that's it—no follow-up emails, no pressure. You keep the insights from the assessment and can use them however you'd like. The choice to move forward is 100% yours.

Correct—the assessment is 100% free with no strings attached. We don't require a credit card, we don't charge a consultation fee, and we don't have any hidden costs. We offer this because we genuinely want to help contractors identify what's holding them back, and we believe the best way to demonstrate our expertise is to provide value upfront. If our programs are a fit, you'll know by the end of the call. If they're not, you still walk away with valuable insights at zero cost.

Your assessment will be conducted by either Ryan Groth (STG founder and contractor sales expert) or one of our senior coaches who has deep experience working with contracting businesses. Whoever you meet with will have extensive knowledge of contractor sales systems, team performance issues, and scaling challenges. You won't be handed off to a junior salesperson—you'll speak directly with someone who understands your business and can provide strategic insights.