STG Podcasts: Sales Training for Contractors

Listen to expert insights on contractor sales training, sales leadership, and building high-performing teams through STG's two podcasts: Growth Minded Contractor Podcast and Sales Athlete Podcast. Practical strategies from 8+ years transforming contractor sales teams.

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Ryan Groth recording STG podcast on contractor sales training
Sales Transformation Group podcast cover art

Two Podcasts, One Mission: Transform Your Sales Team

Sales Transformation Group produces two podcasts designed to help contractors build high-performing sales teams and make revenue predictable. Whether you're a business owner, sales manager, or sales rep, these podcasts deliver practical strategies, proven methodologies, and real contractor success stories from 8+ years transforming sales teams in the construction and trades industries.

Growth Minded Contractor Podcast

Practical sales strategies and leadership insights for contractors who want to build high-performing teams, make revenue predictable, and scale their sales organization. Ryan Groth shares 8+ years of experience transforming contractor sales teams.

  • Sales team building and hiring strategies
  • Revenue growth and predictability systems
  • Sales leadership and coaching techniques
  • Baseline Selling methodology for contractors

Sales Athlete Podcast

Sales training and personal development for construction sales professionals who want to master their craft. Learn proven techniques for objection handling, closing, and building a successful sales career in the contractor industry.

  • Advanced sales techniques and tactics
  • Mindset and personal development for sales pros
  • Objection handling and closing strategies
  • Building a successful contractor sales career

Podcast Topics & Categories

Explore the core topics we cover across both podcasts, from building sales teams to mastering individual sales techniques for contractor businesses.

Sales Team Building

Building a high-performing sales team starts with hiring the right people and creating systems that scale. Featured on the Growth Minded Contractor Podcast.

Hiring & Recruiting

  • Personality traits of top contractor sales reps
  • Interview questions that reveal true potential
  • Where to find sales talent in contractor industries
  • Red flags to avoid in hiring process

Onboarding & Training

  • First 30-60-90 day onboarding systems
  • Training new reps on Baseline Selling
  • Setting expectations from day one
  • When to know if a hire is working out

Key Insight

"The difference between a $2M contractor and a $10M contractor isn't better sales techniques—it's having a team of trained, accountable reps executing a proven system consistently."