Contractor Sales Success Stories & Verified Case Studies

Real transformations from contractors who built high-performing sales teams with Sales Transformation Group. From $4M to $16M revenue growth, 30% closing ratio improvements, and complete sales team overhauls — see the proven results nationwide.

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Sales Transformation Group contractor success story
Contractor sales team transformation results

Featured Contractor Success Stories

From roofing companies scaling revenue 4x in 3 years to HVAC contractors implementing their first structured sales process, these real transformations show what's possible when you build high-performing sales teams with proven systems. See the verified results contractors achieved through Sales Builder Coaching, Platinum Fractional Leadership, and STG's comprehensive training programs.

Damschroder Roofing

Sales Director shares how implementing STG's processes took them from a $5M company to finishing 2021 at $10.1M — and they're on track to hit $20M. By following the baseball analogy and not skipping steps, they increased sales AND profit margins.

  • Signed with STG in 2017 but didn't implement
  • Stuck at $5M annual revenue
  • No structured sales process being followed
  • 2020 pandemic threatened business

Greenwood Industries - Boston, MA

Joe Jollicer, VP of Greenwood Roof Services, shares how 4+ years with STG's performance platform took their service division from $3M to $13M. The parent company Greenwood Industries finished 2022 around $200M — a dramatic increase from 2018.

  • Service division at $3M in 2018
  • Needed to scale sales team collaboration
  • Looking for peer groups and new ideas
  • Evolving industry required fresh approaches

Division 7 Roofing

John from Division 7 Roofing shares a fun testimonial about how STG's simple-to-follow video series transformed their business "from zero to hero." The training is genuine, coming from the heart, and easy to implement.

  • Started from zero with no sales system
  • Needed simple, easy-to-follow training
  • Required genuine, heart-driven approach
  • Looking for transformational change

SHC Roofing (Safe Harbor Commercial)

Jim Reeves shares how STG helped organize his salespeople, their training, and increased their productivity. The milestone tracking system lets him see exactly how each rep is progressing. Ryan and the team are always responsive to their needs.

  • Needed to organize salespeople better
  • Training wasn't structured or trackable
  • Wanted to grow sales team productivity
  • No visibility into rep progress

National Roofing Partners - Dallas, TX

Tony Rader, COO, shares how Victoria from STG embedded herself with their sales team. Through Baseline Selling and monthly calls, NRP exceeded profits this year. Ryan's team helps vet new hires and has become a key strategic partner.

  • Needed to increase sales and visibility
  • Required third-party sales guidance
  • Hiring and vetting new salespeople
  • Wanted embedded sales coaching

Imagine Technologies - STG Partner

Ryan and John from Imagine Technologies discuss their partnership with STG. ITG brings drones, remote assistance, and VR/AI technologies to contractors. Combined with STG's training delivery and adoption expertise, they help contractors improve key operational processes.

  • Contractors need technology adoption help
  • Drones, VR, AI buzzwords but no adoption
  • Improving key operational processes
  • Need better data visualization

Rackley Roofing Company

Michael Miller, VP of Sales & Service, shares how 3.5 years with STG took them from 3 salespeople to 8. They doubled their service department and dramatically improved close ratios by qualifying prospects before starting the sales process — bidding less but closing more.

  • Started with only 3 salespeople
  • Bidding lots of work with poor close ratio
  • Needed extreme growth and efficiency
  • Service department needed scaling

Ace Roofing

Jake Realski, VP of Sales at Ace Roofing, shares how implementing STG's sales systems delivered 50% growth three years in a row. With structured sales processes and accountability, they went from winging it to running a real sales operation.

  • No structured sales process
  • Salespeople "winging it" on every call
  • Inconsistent results across the team
  • No accountability or tracking systems

Roofing Utah

Jen Silver shares how STG helped Roofing Utah transition from 90% insurance work to building a strong retail sales operation. The Baseline Selling methodology transformed how they approach homeowners and build value instead of chasing claims.

  • 90% insurance-dependent revenue
  • No retail sales process or training
  • Inconsistent sales approach
  • Couldn't build value beyond claims

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