Monthly group coaching for sales managers who lead and build high-performing teams.
Every module targets a specific breakdown in contractor sales leadership. Here is exactly what gets built and how.
Most contractor owners manage by reaction. Level 5 Leadership gives you a framework to build a team that runs without you in every deal.
Reactive sales management burns out leaders and produces inconsistent numbers. The 6 Daily Standards replace firefighting with a repeatable leadership routine.
Vague coaching produces vague results. When every deal is tracked by position on the Baseline Selling diamond, your coaching conversations get specific and your pipeline gets accurate.
Most contractor sales teams grow by accident. Whoever shows up gets the job. This module builds a repeatable system for finding, evaluating, and onboarding sales athletes.
Sales accountability without a clear standard is just pressure. This module gives you the frameworks to hold reps to specific behaviors, not just numbers.
Monthly direct access to Ryan Groth at the C-Suite level. This is where strategy, constraints, and long-range planning get worked through with someone who has built and sold a contracting company.
The Sales Leader Accelerator breaks leadership development into specific, structured phases. Each track builds on the last. Nothing vague, nothing generic.
From Owner to Leader
Before you can manage a team, you need to lead one. Phase 2 of the accelerator builds the foundation using the Level 5 Leadership framework applied specifically to contractor sales organizations. You will learn how high-performing sales teams think, how a Clubhouse Environment gets built, and what it takes to hold that culture when the pressure is on. This is not motivational content. It is a structured framework with a resource guide, a Team Kick-Off Optimization Checklist, and a direct path from owner mindset to leader identity.
Manage Milestones, Not Moods
Most sales managers manage outcomes. STG trains you to manage activities and milestones. The 6 Daily Standards give you a consistent daily framework so your sales operation runs on process, not personality. Paired with the Milestone-Centric Sales Process, you will coach reps to specific points on the Baseline Selling diamond instead of asking how a call went. Every deal has a position. Every coaching conversation has a target. Pipeline management stops being guesswork and starts producing accurate forecasts.
Build the Team. Own the Result.
A Clubhouse culture only holds if you bring the right people into it. This track teaches the recruiting and performance frameworks that separate sales leaders who build teams from owners who just hire warm bodies. The Achievement Roadmap connects daily execution to long-term business objectives so your leadership decisions are tied to real targets. Boardroom-level content taught directly by Ryan Groth in monthly C-Suite coaching calls. These are the same frameworks used by 900-plus contractor companies across North America to build sales teams that do not fall apart when the owner steps back.
Real Google reviews from contractors who've transformed their sales teams with STG
This is not a weekend seminar. It is a structured leadership operating system built in four phases, each one building on the last. You learn, apply, get coached, and repeat until the process runs without you.
Every leader starts with the OMG Sales Assessment. Objective data across Will to Sell, Sales DNA, and ten tactical competencies. No guessing what your team's weakest point is. The data tells you. Your lowest score becomes your first growth lever, and your coaching plan builds from there.
Phase 2 covers Level 5 Leadership and the 6 Daily Standards. You learn what elite sales leaders actually do each day, not theories from a business book. You get the Level 5 Leader resource guide, the Team Kick-Off Optimization Checklist, and direct coaching from Ryan in monthly Boardroom calls built exclusively for leadership.
You coach your reps through the baseball diamond, home plate to home. Every deal tracked by position. Every coaching conversation tied to a specific milestone, not a vague 'how did the call go.' The Milestone Tracking Sheet gives you pipeline visibility that most contractors have never had. You stop reacting and start managing.
The final phase builds the culture and infrastructure that makes your team self-sustaining. Performance frameworks for hiring, onboarding, and accountability. The Clubhouse Environment is not a perk. It is a system. By this phase, you are not the ceiling of your team's production. You are the coach who built the diamond they run.
You started this page because something in your sales operation is not working the way it should. The process to fix it exists. It is proven. It is built for your trade. Take the next step and let us show you exactly where to start.
Each track builds on the last. Leadership identity, daily operating standards, and team performance systems, in sequence, not scattered.
Build the culture before you build the team.
Most contractor owners manage by feel. Level 5 Leadership is the framework that changes that. You learn how a high-performing sales culture is built intentionally, not accidentally. The Clubhouse concept defines what a winning team environment looks and operates like in the trades. This is not a generic leadership seminar. Every framework is applied to contractor sales teams specifically, taught directly by Ryan Groth in Boardroom sessions. The Level 5 Leader resource guide and Team Kick-Off Optimization Checklist give you tools to implement immediately.
Stop managing by feel. Start managing by standard.
Reactive sales management is exhausting. You put out fires all day and the pipeline stays unpredictable. The 6 Daily Standards give you a structured operating rhythm for every single day as a sales leader. Each standard is specific, executable, and tied directly to team output. When these six things happen consistently, performance stops depending on who is having a good week. Ryan built this framework from managing contractor sales teams himself. It is Boardroom-level content taught inside the monthly C-Suite coaching calls, with recorded sessions so you never miss a rep.
Coach to the milestone, not the mood.
Coaching conversations without a milestone map are just conversations. The Milestone-Centric Sales Process gives you specific, measurable checkpoints in every deal so you can coach to data, not guesswork. Every deal has a position on the diamond. You know where it stalls and why. On the recruiting side, the performance frameworks help you identify who is worth developing and who is not a fit, before you waste a quarter finding out. The OMG Assessment provides objective data on Will to Sell, Sales DNA, and Tactical Competencies, so your coaching targets the actual constraint, not a symptom.
Most sales training leaves you with notes and no system. Here is what that costs you.
Built for any industry. Delivers motivation, not a repeatable process your team can actually run.
Built exclusively for the trades. 900+ contractor companies since 2018. You get a complete system, not a seminar.
Contractor owners and sales leaders across 12+ trades have made this transition. The next step is seeing where your team stands today.
Join 591+ contractors inside STG Academy. Get the frameworks, the coaching calls, and the accountability to build a team that runs without you.
Get Started TodayReal questions from contractors and sales leaders who were exactly where you are right now.
Every example, script, and framework is built around real contractor scenarios. Not adapted from corporate B2B theory.
Most sales leaders manage by feel. This gives you a structured operating system with measurable milestones, daily standards, and coaching frameworks.
This program is built for working sales leaders, not people with empty calendars. You control the pace.
The program is designed specifically for leaders building or rebuilding a team. Struggling teams benefit most from a clear system.
This track is built for the owner making the transition from seller to leader. That shift is the hardest one in a contracting business.
A one-day workshop gives your team a speech. STG gives your organization a repeatable operating system with ongoing accountability.