STG Media & Press Ryan Groth & Team Appearances

Explore Sales Transformation Group's media appearances, podcast interviews, industry publications, and speaking engagements. Ryan Groth and the STG team share proven strategies for contractor sales transformation, team building, and predictable revenue growth nationwide.

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Ryan Groth speaking at contractor sales event
Sales Transformation Group podcast recording studio

Featured Media Appearances & Publications

Ryan Groth and Sales Transformation Group have been featured across contractor business podcasts, industry publications, and speaking events nationwide. Explore thought leadership on sales training, team building, Baseline Selling methodology, and contractor business growth strategies that help companies transition from unpredictable revenue to structured, scalable sales organizations.

Ryan Groth podcast guest appearance

Podcast Guest Expert

Ryan Groth featured on top contractor business and sales leadership podcasts nationwide.

Podcast Appearances

Ryan Groth has been featured on leading contractor business podcasts, sharing proven strategies for sales transformation, team building, and predictable revenue growth. Thought leadership for construction and trades business owners nationwide.

  • Contractor Success Podcast
  • The Sales Leadership Show
  • Building Business Podcast
  • Growth Minded Contractor (STG's own)
STG articles and industry publications

Published Thought Leadership

In-depth articles on sales processes, team building, and contractor business growth strategies.

Articles & Publications

Ryan Groth and STG team members contribute to leading contractor business publications, sharing actionable insights on sales infrastructure, Baseline Selling methodology, and transitioning from unpredictable revenue to structured sales organizations.

  • Contractor Magazine features
  • Roofing Contractor articles
  • Construction Business Owner guest posts
  • STG Blog insights
Ryan Groth speaking engagements and video interviews

Video Content & Keynotes

Video interviews, webinars, and speaking engagements for contractor business events nationwide.

Video Interviews & Speaking

Ryan Groth is a sought-after speaker for contractor business conferences, industry events, and webinars nationwide. Video content includes interviews, educational webinars, and keynote presentations on sales transformation and team building.

  • Conference keynote presentations
  • Industry event panel discussions
  • Webinar educational sessions
  • Video interview appearances
  • YouTube training content

Recent Media Highlights

Podcast episodes, articles, and video content featuring Sales Transformation Group expertise

Building Predictable Revenue in Construction

Contractor Success Podcast • Episode 147

Ryan Groth shares how contractors can transition from weather-dependent revenue to predictable sales systems using the 36-milestone journey framework.

  • 36-milestone journey explained
  • Storm to retail transition strategies
  • Sales infrastructure essentials

Why Most Contractor Sales Hires Fail

Contractor Magazine • March 2024

Ryan Groth explains the four critical infrastructure elements contractors must build before hiring sales reps to avoid the 50%+ failure rate in contractor sales hiring.

  • Structured onboarding systems
  • Baseline Selling training
  • KPIs and accountability

Fractional Sales Management Deep Dive

STG Webinar Series • February 2024

Hour-long webinar where Ryan Groth breaks down the Platinum fractional sales leadership model and when contractors should consider this service versus hiring full-time management.

  • When to outsource sales management
  • Weekly sales meeting structures
  • Pipeline review processes

Sales Team Assessment Strategies

The Sales Leadership Show • Episode 92

Ryan discusses how STG's comprehensive sales competency assessments identify which sales beliefs help versus sabotage performance, and why over 50% of contractor sales reps are assessed as weak.

  • Sales competency assessment framework
  • Supportive vs. sabotaging beliefs
  • Training priorities identification

Baseline Selling for Roofing Contractors

Roofing Contractor Magazine • January 2024

STG's consultative sales methodology explained for roofing companies transitioning from one-call-close tactics to value-based selling that builds long-term customer relationships.

  • Running the bases framework
  • Qualifying properly before presenting
  • Value-based vs. price-based selling
SPEAKING

Keynote: Building Sales Teams That Scale

National Contractor Conference • Dallas, TX

Ryan Groth delivered a keynote presentation to 300+ contractor business owners on systematically building sales infrastructure that scales beyond the owner's personal abilities.

  • Delegation frameworks
  • Training culture development
  • Recruiting and retention strategies

Book Ryan Groth for Your Podcast, Publication, or Event

Interested in featuring Sales Transformation Group expertise? Contact us for podcast interviews, guest articles, webinar collaborations, or speaking engagements nationwide.

Media Inquiries Email Us

STG's Own Media Content

Explore Sales Transformation Group's podcasts, YouTube channel, and educational content created to help contractor business owners nationwide build high-performing sales teams.

Growth Minded Contractor Podcast

STG's flagship podcast featuring Ryan Groth and industry experts discussing contractor business growth, sales team building, and revenue transformation strategies. Weekly episodes cover everything from hiring sales reps to implementing Baseline Selling nationwide.

Recent Episode Topics:

  • Episode 147: Transitioning from Storm-Dependent to Predictable Revenue
  • Episode 138: Building Sales Infrastructure with Kingdom Roofing Systems
  • Episode 129: Sales Team Assessment Strategies
  • Episode 121: Fractional Sales Management Models Explained
Growth Minded Contractor Podcast recording

Growth Minded Contractor

Weekly contractor business podcast featuring sales transformation strategies and industry expert interviews.