STG Partner Program

Strategic Partners & Integrated Solutions

The tools and partners that power contractor sales transformation.

Apply to Partner See What Partners Get
★★★★★ 4.9 from 900+ reviews
STG partner contractors in the field
What Partners Deliver

Our Strategic Partners

Every partnership tier is structured around implementation, not just referrals. Here is how each model works in practice.

Two contractors talking one on one at an STG session
Referral Partner

Referral Partner

You know contractors who are stuck in bid-and-pray. You connect them to STG. We take it from there and pay you for every qualified introduction that converts.

You introduce a contractor owner or sales leader to STG. We handle discovery, enrollment, and onboarding. You receive a referral commission when they join any paid program, from Academy to Platinum.
Roofing coaches, trade association leaders, CRM vendors, insurance agents, and anyone whose client base includes contractor owners or sales managers. You need genuine access and trust, not just a contact list.
Commission per conversion, access to STG co-branded materials, and a direct contact on the STG team. No quotas. No pressure. This works best when the referral is warm and the need is real.
Camera on a tripod recording an STG training session
Affiliate Content Partner

Affiliate Content Partner

You produce content for contractor audiences, podcasts, newsletters, YouTube, or social. We co-create, you distribute, and your audience gets access to material built on 900 companies of real-world data.

STG provides guest appearances, co-branded frameworks, and exclusive educational content. You publish to your audience with your affiliate link. Every enrolled listener or reader earns you a commission.
Podcasts, newsletters, YouTube channels, or LinkedIn creators with contractor owner audiences. Minimum audience size and engagement thresholds apply. We prioritize trade-specific channels over general business media.
Ryan Groth as a guest, STG framework breakdowns your audience cannot get elsewhere, affiliate commissions, and content that builds your authority in the trades. Your audience wins. You win. The contractor wins.
A full room of contractor owners at an STG group workshop
Association Partner

Association Partner

Your members are contractor owners who need a sales operating system, not a one-day seminar. STG delivers the methodology. You bring the captive audience and the trust that comes with your endorsement.

STG presents at your events, delivers member-exclusive webinars, or offers discounted Academy access to your members. We structure the engagement around your annual calendar and membership tiers.
Roofing associations, HVAC distributor networks, contractor buying groups, and trade organizations with active member bases of owner-operators or sales leaders. Regional or national scope both qualify.
A credentialed sales education benefit you can offer members, revenue share on enrollments, and a speaker with a real contractor background. Ryan built and sold a roofing company. He is not an outsider presenting theory.
Contractors working on laptops during an STG training session
Technology Partner

Technology Partner

Your platform sits inside contractor operations every day. CRM, estimating, field management, or finance. STG training makes your tool more valuable because your users start selling instead of just tracking.

We co-develop training content around your platform, create bundled offer packages, or build integration pathways where the Milestone-Centric Sales Process maps directly into your pipeline stages. Both teams benefit from reduced churn.
CRM platforms, estimating software, proposal tools, and field management systems serving residential or commercial contractor markets. You must have an existing contractor customer base and a team willing to co-develop.
A retention tool that makes your platform sticky. Contractors who follow the Baseline Selling methodology need a CRM that tracks deals by diamond position. When your tool does that, they stay. Revenue share and co-marketing included.
An STG coach working directly with a contractor
Coaching Partner

Coaching Partner

You already coach or consult contractors on operations, finance, or marketing. STG fills the one gap every contractor has. Sales process. You refer the sales work to us and stay focused on what you do best.

When a client surfaces a sales problem, you bring STG in as the dedicated sales system. We handle the OMG Assessment, the training tracks, and the weekly coaching. You remain the primary relationship and receive a referral commission.
Business coaches, financial advisors, marketing consultants, and EOS implementors working with contractor companies doing $1M or more in revenue. Your client base must include owner-operators who control hiring and sales process decisions.
A referral revenue stream, a credible solution to offer when clients ask about sales, and a partner who will never poach your relationship. STG does not do operations, finance, or marketing. We stay in our lane.
Ryan Groth presenting to contractor owners at an STG session
Platinum Co-Delivery Partner

Platinum Co-Delivery Partner

The deepest integration available. You bring a contractor client who needs fractional sales leadership or a Sales Launch Workshop. STG and your firm co-deliver on-site and remotely. Both brands in the room.

STG Platinum Fractional Sales Leadership means we manage the client's sales team as if it were our own, setting standards, running call reviews, coaching reps, and reporting to ownership. Your firm co-brands the engagement and shares in delivery and revenue.
Consulting firms or strategic advisors working with contractors doing $5M or more who need more than training. The client must have a sales team of at least two reps and leadership committed to a 6-month minimum engagement. This is not a quick fix.
Revenue share on a premium engagement, STG's full implementation infrastructure behind your brand, and access to the 30-plus proprietary tools including the OMG Assessment, Milestone Tracking Sheet, and all 15-plus named frameworks delivered live to the client's team.
What Partners Get

How to Become an STG Partner

Six structured tracks your clients get access to the moment they join through your referral.

An STG coach teaching the Baseline Selling framework at a whiteboard

Baseline Selling Methodology

The core STG framework. Every deal tracked on a baseball diamond so reps and managers always know exactly where each opportunity stands.

Home plate is the starting point. First base is the appointment. Second base is full qualification: pain identified, decision process mapped, cost of the problem quantified. Third base is the proposal. Home is the close. No guessing where a deal stands.
Each base is a milestone that must be earned before advancing. Reps cannot skip steps. Managers coach to specific positions on the diamond, not vague call recaps. Every deal in the pipeline is tracked on the Milestone Tracking Sheet.
Every script, role play, and example is built around contractor scenarios: fleet accounts, door-to-door roofing, commercial property managers, HVAC comfort upgrades. No B2B theory adapted for construction.
A contractor reviewing sales assessment results on paper

OMG Sales Assessment

Objective data on every salesperson before coaching starts. Identifies the exact growth levers so training targets what actually needs fixing.

Will to Sell measures Desire, Commitment, and Outlook. Sales DNA covers six internal operating system categories. Tactical Competencies assess ten specific selling skills. The lowest-scoring area becomes the priority. No guesswork.
Sales DNA is the phone OS. Skills are the apps. If the OS is broken, no app works correctly. Categories include Need for Approval, Staying in the Moment, Buy Cycle alignment, Money comfort, and Supportive Beliefs. Must be upgraded before skill training sticks.
Assessment results give managers a measurable starting point. Progress is tracked over time against the baseline. Coaching conversations shift from opinion-based to data-driven. You know exactly what changed and by how much.
Contractors on a live STG group coaching session

Weekly Live Coaching Calls

Separate tracks for residential reps, commercial reps, and sales leaders. Live, recorded, and built around real contractor situations happening right now.

Residential sales reps get a dedicated track. Commercial reps get their own track focused on fleet accounts, property managers, and multi-stakeholder deals. Sales leaders get a separate track on managing performance and building team culture. Not combined, not generic.
Calls cover live situations members bring in: a stuck deal at second base, a prospect who ghosted after the proposal, a rep who keeps discounting. Industry-specific role plays use actual contractor objections and buyer dynamics.
Every session is recorded and posted in the relevant course module on Skool. Members who miss a live call catch up on their own time. The library of recordings grows every week and covers 591+ members worth of real situations.
Ryan Groth leading a boardroom session with contractor owners

Boardroom and C-Suite Coaching

Monthly calls with Ryan Groth for ownership and leadership only. Frameworks for managing performance, setting goals, and building the culture that holds a sales team together.

Six Daily Standards give leaders a structured daily operating rhythm. The Achievement Roadmap connects day-to-day execution to long-term business goals. Theory of Constraints focuses improvement on the single biggest bottleneck choking growth, not scattered fixes.
Ryan Groth leads these calls personally. He grew up in a contracting family, pursued professional baseball, then built and sold a roofing company. He has operated a sales organization inside a contracting business. His coaching comes from having lived the decisions owners face.
Boardroom calls are for owners, CEOs, and sales leaders only. Reps do not attend. This keeps conversations at the operating level: hiring decisions, comp structure, pipeline metrics, culture problems. Leaders can speak candidly without filtering for the room.
STG worksheets and playbooks in use during a training session

30-Plus Proprietary Tools and Resources

Scripts, worksheets, playbooks, and pinups built for contractor sales. Not generic templates repurposed from other industries.

Closing and Objection Playbook. Baseline Selling Sales Script. CSR Inbound Call Script. Agenda Setting Script. Cold Call Script. Positioning Statement template. Every script is built around contractor sales dynamics, not adapted from software or insurance sales.
PTB Personal Transformation Blueprint. Pre-Call Planning Worksheet. Compelling Reasons Worksheet. Quantifying the Problem Worksheet. Pipeline Management Worksheet. Milestone Tracking Sheet. Decision Process Questions. Each one maps directly to a phase in the Baseline Selling process.
Quick-reference tools reps keep at their desk: SOB Quality Pinup, Polarity Pinup, Old Way New Way Pinup, ADM Cheat Sheet. Designed for field reps who need a fast framework check before a call, not a 20-page manual.
An STG leader running a sales team meeting on site

Platinum Fractional Sales Leadership

STG manages your client's sales team as if it were their own. The highest-touch tier for contractors ready to stop managing sales reactively.

STG takes active responsibility for managing the sales function: pipeline reviews, rep accountability, hiring input, comp structure review, culture building. The owner stops being the de facto sales manager. The team operates to a documented standard, not to whoever is loudest that week.
Two-day on-site Sales Launch Workshops build the infrastructure from scratch: process documentation, tool setup, role clarity, and team alignment. Used at the start of a Platinum engagement or as a standalone accelerator for contractors who need a fast structural reset.
Built for contractors at five million dollars or more in revenue who have outgrown owner-led sales but do not yet have a trained sales leader in the seat. Private one-on-one consulting with Ryan is also available at this tier for direct access on the highest-stakes decisions.

ServiceTitan

ServiceTitan runs a contractor's whole business, roofing, HVAC, plumbing, and electrical, in one platform, handling the full job cycle from call booking, scheduling, and dispatch to marketing, financing, reporting, and accounting, so contractors raise margins and decide off real-time numbers instead of last week's.

  • Publicly traded, founded by the sons of tradespeople
  • 70+ pre-built integrations including Sage and Ferguson
  • Titan Intelligence AI layer and the Max assistant
Visit ServiceTitan
ServiceTitan logo
ServiceTitan

The Operating System for the Trades — an STG Technology Partner

Terial

Terial is a workflow platform built specifically for commercial roofing contractors. It replaces the seven disconnected tools most shops juggle with one connected system from estimating to field service to invoicing. Crews capture photos, log time, and update job status from their phones, all syncing to the office in real time.

  • A member of the National Roofing Contractors Association
  • Invoices generate in under a minute from job completion
  • Setup in under two weeks, 95%+ historical data migrated
Visit Terial
Terial logo
Terial

Workflow Automation for Commercial Roofers — an STG Technology Partner

JobTread

JobTread is an all-in-one construction estimating and project management platform that runs a contractor's business from pre-construction to completion: sales and estimating, scheduling, job costing, invoicing, and customer portals, all in one place. It began as an internal tool for a commercial contractor managing $5 million in work.

  • Deloitte Technology Fast 500 honoree
  • Helped drive a 43% increase in gross profit without adding staff
  • Integrates with QuickBooks, EagleView, and CompanyCam
Visit JobTread
JobTread logo
JobTread

Construction Estimating & Project Management — an STG Technology Partner

ContractorHUB

Built by founder Matt Parks after 20+ years scaling home service businesses to eight figures, ContractorHUB is an AI-native platform designed to help contractors run their whole business, not just their jobs. It organizes operations around five areas: people, property, process, pipeline, and performance.

  • One pipeline from lead to estimate to job to invoice
  • Integrates with 40+ tools including JobNimbus and AccuLynx
  • Backed by fellow roofing operators as investors
Visit ContractorHUB
ContractorHUB logo
ContractorHUB

AI-Native Operating System for Contractors — an STG Technology Partner

Alivo

Alivo builds AI communication agents made specifically for roofers, answering calls, texting leads, and booking inspections 24/7. Not a generic chatbot and not a CRM, it sits between the two: roofing-trained agents that know a leak repair from a full re-roof or a storm damage claim.

  • 5.0-star Google rating from roofing contractors
  • Average response under 60 seconds to new web leads
  • Integrates natively with JobNimbus, AccuLynx, and 600+ tools
Visit Alivo
Alivo logo
Alivo

AI Agents Built for Roofing & Exterior Contractors — an STG Technology Partner

Project Map It

Project Map It turns a contractor's past work into their most powerful sales tool. It builds interactive project maps that pin every job by location and let homeowners filter by roofing material, color, and trade, then layers in photos, videos, and reviews so a customer can see how many neighbors you have served.

  • A perfect 5-star Google rating
  • Reps bring it to the kitchen table on phone, tablet, or laptop
  • Integrates with CertainTeed warranty data, ABC Supply, and SRS
Visit Project Map It
Project Map It logo
Project Map It

Neighborhood Proof Sales Tool — an STG Technology Partner

SalesAsk

SalesAsk is an AI coaching platform built for the industries that sell into the home. A rep taps record once, and SalesAsk captures the in-home conversation, transcribes it, and extracts budget, timeline, competitor mentions, and sentiment as structured data, then updates the CRM and drafts the follow-up automatically.

  • Relied on by 1,000+ sales teams
  • CoachDean trained on 250,000+ in-home sales conversations
  • Grades every rep against the company winning playbook
Visit SalesAsk
SalesAsk logo
SalesAsk

AI Sales Coaching for In-Home Selling — an STG Technology Partner

Convex

Convex is a sales intelligence platform that helps contractors find and win commercial work. Draw a circle on a map and Convex surfaces every property that fits your ideal customer by building size, property type, permits, and ownership history, then hands you names, emails, and mobile numbers for the key decision makers.

  • Backed by $80M+ from Fifth Wall, Emergence Capital, and Y Combinator
  • Signals flags companies actively researching your services
  • 64 million commercial property records across North America
Visit Convex
Convex logo
Convex

Sales Intelligence for Commercial Service — an STG Technology Partner

CertainTeed

For roofing contractors, CertainTeed offers a broad, integrated product portfolio backed by strong warranties and a credentialing program that builds homeowner trust. A subsidiary of Saint-Gobain, it is one of North America’s leading manufacturers of exterior and interior building products.

  • Founded in 1904, shaping the industry for 120+ years
  • Credentialed Contractor network with specialized training
  • 60+ manufacturing facilities and roughly 6,300 employees
Visit CertainTeed
CertainTeed logo
CertainTeed

Building Materials Manufacturer — an STG Manufacturer Partner

Duro-Last

Duro-Last is the only single-ply manufacturer that custom-fabricates the entire roofing system to fit each building precisely, which cuts field labor, callbacks, and hassle. Its heat-weldable PVC seams are stronger than taped seams for long-term leak protection.

  • Marketed as the World’s Best Roof
  • UL and FM approved, meets or exceeds national wind codes
  • 80+ technical representatives across North America
Visit Duro-Last
Duro-Last logo
Duro-Last

PVC Commercial Roofing Manufacturer — an STG Manufacturer Partner

Youtech

Youtech is a full-service digital marketing agency whose top industry by client count is Home Services, so it knows the roofing and contracting market well. Every service is handled in-house, including branding, web development, SEO, paid search, social, and media buying, with no outsourcing and no long-term contracts.

  • Named to the Inc. 5000 six years running
  • Month-to-month contracts and full client ownership of accounts
  • A Google Premier Partner and a ServiceTitan partner
Visit Youtech
Youtech logo
Youtech

Full-Service Digital Marketing Agency — an STG Service Partner

National Roofing Partners

National Roofing Partners delivers single-source commercial roofing on a regional and national basis, so multi-location facility owners get one call for repairs, restoration, and replacement anywhere in the country. For local and regional contractors, NRP is also a growth channel into a national network.

  • A network of 400+ service locations across all 50 states
  • Roof portfolio management that limits capital spending
  • Worry-Free Guarantee and 24-hour emergency response
Visit National Roofing Partners
National Roofing Partners logo
National Roofing Partners

Single-Source Commercial Roofing Network — an STG Service Network Partner

RoofCON

RoofCON is a business and leadership conference for growth-focused owners, sales reps, and admin staff across the roofing and solar community. Its focus is strategy-first and implementation-driven: proven systems and growth strategies attendees can apply immediately, not just information.

  • RoofCON 8: November 10 to 12, 2026, Oklahoma City
  • 175+ vendors and 50+ roofing and solar breakout sessions
  • $0 general admission tickets remove the cost barrier
Visit RoofCON
RoofCON logo
RoofCON

Roofing & Solar Industry Conference — an STG Event Partner

Win the Storm

Win the Storm is a large-scale conference for the roofing and storm restoration industry, drawing thousands of contractors across retail and commercial roofing, storm restoration, insurance claims, solar, and home services. Attendees hear from contractors who have scaled to seven, eight, and nine figures.

  • 200+ speakers, 150+ vendors, 120+ breakout sessions
  • Built on community, growth, innovation, and leadership
  • WTS 2026: October 28 to 30, 2026, Dallas, Texas
Visit Win the Storm
Win the Storm logo
Win the Storm

Roofing & Storm Restoration Conference — an STG Event Partner

NRCA

Founded in 1886, the National Roofing Contractors Association is one of the construction industry’s most respected trade associations and a leading authority in roofing for information, education, technology, and advocacy. It serves as roofing’s principal voice in Washington.

  • A deep technical library and roofing guidelines
  • Customized education and PROCertification credentials
  • Publishes Professional Roofing and runs ROOFPAC
Visit NRCA
NRCA logo
NRCA

National Roofing Contractors Association — an STG Industry Association