Build a High-Performing Sales Team Make Revenue Predictable
Proven sales training, coaching, and fractional sales management, delivered virtually and on-site, built exclusively for construction and trades companies and trusted by 1,000+ contractors.
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Kingdom Roofing: $4M to $16M in 3 years
The Path to Predictable Revenue
Most contractor sales teams operate without structure. We help you build the systems, processes, and accountability that transform inconsistent results into predictable growth.
Assess
Identify gaps in your current sales process, team structure, and infrastructure.
Build
Implement proven Baseline Selling methodology and structured processes.
Train
Develop your team with coaching, accountability, and skill reinforcement.
Scale
Achieve predictable revenue with systems that run without you.
See How We Coach, Before You Talk to Us
Real training sessions from STG coaches. Watch the frameworks in action, then decide if it fits your team.
Build a Sales Management System That Drives 30 to 100% Growth
Kyle Robinson breaks down the sales management system STG has used with 1,000+ contractors to drive predictable revenue growth.
8 Figure Sales Team
An STG webinar breaking down what it takes to build an 8-figure sales team.
Good to Elite: Lessons From the Top 10%
Lessons from the top 10% of roofing companies on moving from good to elite performance.
What Our Contractors Achieve
From chaos to clarity. From guessing to knowing. Here is what working with STG delivers:
One proven framework your entire team follows.
Structured roadmap from chaos to organization.
Systems that run without owner involvement.
Kingdom Roofing growth in 3 years with STG.
Sales Training & Coaching Programs
Every STG program sits on one of three paths. Start with a workshop, keep the momentum going with coaching, or hand us day-to-day sales management with fractional leadership. Each path links to the full program details.
Workshop
The fastest way to start. In two days on-site, leadership leaves with a written sales plan, or your whole team leaves selling the same way. Pick the workshop that matches where the gap is.
Choose Your Workshop
- Sales Launch Workshop: owners and managers build the plan, goals, and KPIs
- Sales Team Kickoff: the whole team aligns on one process with assessments and role-plays
Best Fit
- Owners still carrying the sales load themselves
- Teams where every rep sells a different way
- Companies that want a fixed-scope, fast start
You Walk Away With
- A written plan with 1, 3, and 5-year revenue targets
- KPIs and an accountability rhythm managers can run
- A shared process built on Baseline Selling
Coaching
Keep momentum after the plan is written. Work one-on-one with an STG coach every week, or join a group track for commercial, residential, retail roofing, or sales leadership.
Choose Your Coaching Track
Best Fit
- Companies around $2M to $20M building a repeatable system
- Managers who want a coach, not another seminar
- Reps who need live role-play and deal reviews
What Changes
- Milestone-by-milestone progress you can measure
- Weekly accountability so the plan gets used
- Reps and managers coached on real pipeline deals
Fractional Leadership
When you need a sales leader but are not ready to hire one full time, STG steps in. We lead your sales meetings, coach each rep one-on-one, review the pipeline, and visit on-site monthly.
The Program
- Platinum Fractional Sales Leadership: 3 to 4 hours per week of hands-on sales management
Meeting leadership, rep coaching, pipeline reviews, and monthly on-site visits are all included.
Best Fit
- Companies at $5M to $50M without a full-time sales manager
- Owners ready to step out of day-to-day sales
- Teams that need leadership, not just training
What Changes
- Weekly sales meetings that run without you
- Deal-level accountability for every rep
- Senior sales leadership without a full-time salary
Not Sure Which Program Fits Your Business?
Every contractor has different sales challenges, revenue goals, and team structures. Book a free 45-minute call and we'll map your current situation to the right program in our 36-milestone journey.
On the call, we'll discuss:
- Your current revenue and where you want to be in 1-3 years
- Your biggest sales challenges right now
- Your current team structure and sales process
- Which STG program will get you there fastest
No pressure. No pitch. Just honest guidance on the best path forward for your business.
What Contractors Say
Real Google reviews from contractors who've transformed their sales teams with STG
Why Contractors Choose Sales Transformation Group
Four reasons owners pick STG over generic sales trainers.
Contractor-Exclusive Sales Expertise
We work exclusively with construction and trades companies. Every methodology, system, and strategy is built specifically for contractor sales - not generic frameworks.
- Construction and trades only - no generalized B2B
- Baseline Selling methodology for contractors
- Residential, commercial, and service sales processes
- 8+ years exclusively serving contractor sales teams
Proven 36-Milestone Journey
Structured progression through complete sales infrastructure. Always know exactly where you are, what's next, and how to measure progress toward predictable revenue.
- Clear, trackable milestones (not random coaching)
- Systematic progression from chaos to structure
- Measurable results at every milestone
- Proven roadmap followed by 1,000+ contractors
We Don't Just Train - We DO
Platinum Fractional Sales Leadership means STG actually runs your sales meetings, coaches your reps one-on-one, and drives accountability. Not just advice - active management.
- Run sales meetings (we lead, not just observe)
- One-on-one coaching with each sales rep
- Monthly on-site visits (classroom + ride-alongs)
- Pipeline reviews and deal-level accountability
Proven Track Record: 1,000+ Contractors
More than 1,000 contractors have rebuilt their sales teams with STG's systems, training, and fractional management. The results show up in revenue and in a pipeline you can finally forecast.
- 4.9-star Google rating across 249 reviews
- Companies at $1M-$50M+ annual revenue
- Measurable revenue growth and pipeline predictability
- Regular progress reviews and plan adjustments