Build a High-Performing Sales Team Make Revenue Predictable
Proven sales training, coaching, and fractional sales management exclusively for construction and trades companies.
Baseline Selling Methodology | 36-Milestone Journey | Virtual & On-Site Training | National Service
Discover which STG program is right for your business
The Path to Predictable Revenue
Most contractor sales teams operate without structure. We help you build the systems, processes, and accountability that transform inconsistent results into predictable growth.
Assess
Identify gaps in your current sales process, team structure, and infrastructure.
Build
Implement proven Baseline Selling methodology and structured processes.
Train
Develop your team with coaching, accountability, and skill reinforcement.
Scale
Achieve predictable revenue with systems that run without you.
What Our Contractors Achieve
From chaos to clarity. From guessing to knowing. Here is what working with STG delivers:
One proven framework your entire team follows.
Structured roadmap from chaos to organization.
Systems that run without owner involvement.
Kingdom Roofing growth in 3 years with STG.
36-Milestone Structured Journey
Systematic Progression Through Proven Sales Infrastructure Milestones
Baseline Selling Methodology
Consultative, Value-Based Sales Process For Construction & Trades
We Don't Just Train - We DO
Fractional Sales Management That Runs Meetings & Drives Results
Sales Training & Coaching Programs
From workshops and coaching to fractional sales management, STG offers the complete sales infrastructure contractors need to build high-performing teams and predictable revenue. Choose the program that fits your business stage and goals.
Sales Launch Workshop
2-day on-site sales leadership workshop for owners and managers ready to give time to proactive sales management and growth. Build your complete sales plan with goals, KPIs, accountability structure, and sales management training.
Workshop Deliverables
- Completed sales plan workbook
- 5-year, 3-year, and 1-year revenue goals
- Sales KPIs and accountability structure
- Sales management training (meetings, coaching, recruiting)
- Sales process review using Baseline Selling
- 36-milestone journey roadmap
Perfect For
- Contractor owners ready to systematize sales
- Operations managers moving into sales leadership
- Companies at $1M-$20M wanting to scale
- Owners stuck in sales who want to delegate
- Businesses with no structured sales plan
- Teams needing clear sales goals and accountability
Key Benefits
- Clear sales vision for the first time
- Structured accountability that actually works
- Confidence to hire and train sales reps effectively
- Foundation for building delegable sales infrastructure
- Complete sales plan built in just 2 days
Sales Team Kickoff
2-day on-site team training event that unifies your sales team on one structured sales process. Includes sales competency assessments, personal goal alignment, Baseline Selling integration, and group role-plays. Perfect for teams selling "their own way" who need consistency.
Kickoff Deliverables
- Sales competency assessments for each rep
- Personal goals unified to company goals
- Integrated Baseline Selling training
- Group role-plays and skill reinforcement
- Sales kickoff workbook for each attendee
- Team alignment on "one way" to sell
Perfect For
- Companies without training culture
- Teams with inconsistent sales approaches
- Reps selling "their own way" (can't scale)
- New team members needing onboarding
- Businesses ready to unify sales process
- Companies at $2M-$50M scaling teams
Key Benefits
- One unified sales process across entire team
- Identify exact skill gaps with assessments
- Create team buy-in and motivation
- Scalable approach (not rep-dependent)
- Foundation for ongoing coaching and improvement
Sales Builder Coaching
Recurring one-on-one coaching through STG's proven 36-milestone journey. Get 1 hour per week of dedicated virtual coaching time, sales meeting support, sales leader training, and team training options. Build structured sales organization with ongoing accountability and expert guidance.
Coaching Includes
- 1 hour/week virtual coaching time
- 36-milestone journey tracking and progression
- Sales meetings support and structure
- Sales leader training and development
- Sales team training options available
- Ongoing accountability and implementation support
Perfect For
- Owners/managers building sales infrastructure
- Companies at $2M-$20M ready to scale
- Leaders needing ongoing accountability
- Businesses transitioning from owner-dependent sales
- Teams ready for systematic progression
- Companies committed to long-term transformation
Why This Is Most Popular
- Structured 36-milestone roadmap (not random coaching)
- Weekly accountability drives implementation
- Build sales infrastructure you can delegate
- Trackable, measurable progress
- Ongoing support as challenges arise
Platinum Fractional Sales Leadership
Recurring done-with-you service where STG coaches RUN your sales meetings, provide one-on-one coaching to reps, and conduct monthly on-site visits. Get 3-4 hours per week of dedicated fractional sales management without hiring a full-time sales manager. Perfect for companies needing hands-on sales leadership.
Platinum Service Includes
- 3-4 hours/week dedicated fractional management time
- Run sales meetings (we lead, not just observe)
- One-on-one coaching with sales reps
- Pipeline reviews and deal accountability
- Monthly on-site visits (classroom + ride-alongs)
- 36-milestone journey support and tracking
Perfect For
- Companies at $5M-$50M needing sales leadership
- Owners who won't hire full-time sales manager
- Businesses with underperforming sales teams
- Companies needing hands-on sales management now
- Teams requiring active coaching and accountability
- Organizations ready to scale without overhead
Key Benefits
- We DO the sales management (not just advise)
- Fraction of cost vs. full-time sales manager
- Expert leadership without hiring overhead
- Monthly on-site visits build real relationships
- Pipeline moves forward with active management
Commercial Sales Accelerator
Monthly group coaching program for commercial sales reps selling B2B projects (roofing, HVAC, construction). Complete 8-phase commercial sales course, group coaching calls, role-play practice, and Baseline Selling methodology adapted for commercial. Access to STG online platform included.
Program Includes
- Complete 8-phase commercial sales course
- Monthly group coaching calls (gym/group class model)
- Role-play practice sessions with feedback
- Baseline Selling methodology for commercial B2B
- Access to STG online learning platform
- Building owner relationship strategies
Perfect For
- Commercial sales reps (roofing, HVAC, construction)
- Contractors growing commercial division
- Sales managers training commercial teams
- Reps transitioning from residential to commercial
- Companies selling B2B projects and service contracts
Key Benefits
- Commercial-specific sales process and techniques
- Longer sales cycle strategies and follow-up
- Building owner relationship development
- Group learning with other commercial sales reps
- Affordable monthly group coaching model
Residential Sales Accelerator
Monthly group coaching program for residential sales reps selling in-home projects (roofing, HVAC, remodeling). Complete 8-phase residential sales course, group coaching calls, role-play practice, and Baseline Selling methodology adapted for residential. Access to STG online platform included.
Program Includes
- Complete 8-phase residential sales course
- Monthly group coaching calls (gym/group class model)
- Role-play practice sessions with feedback
- Baseline Selling methodology for in-home sales
- Access to STG online learning platform
- Homeowner relationship and trust-building strategies
Perfect For
- Residential sales reps (roofing, HVAC, remodeling)
- Contractors focused on residential direct-to-consumer
- Sales managers training residential teams
- Reps wanting consultative (not pushy) approach
- Companies selling in-home projects and service agreements
Key Benefits
- Residential-specific sales process and techniques
- Homeowner trust-building and objection handling
- In-home presentation and closing strategies
- Group learning with other residential sales reps
- Affordable monthly group coaching model
Not Sure Which Program Fits Your Business?
Every contractor has different sales challenges, revenue goals, and team structures. Book a 20-minute call and we'll map your current situation to the right program in our 36-milestone journey.
On the call, we'll discuss:
- Your current revenue and where you want to be in 1-3 years
- Your biggest sales challenges right now
- Your current team structure and sales process
- Which STG program will get you there fastest
No pressure. No pitch. Just honest guidance on the best path forward for your business.
What Contractors Say
Real Google reviews from contractors who've transformed their sales teams with STG
What Makes STG Different
Sales training, coaching, and fractional management built exclusively for contractors who want to build predictable revenue and delegable sales teams
Contractor-Exclusive Focus
Unlike generic sales trainers, we ONLY work with contractors. We don't serve tech companies, insurance firms, or any other industry. Every methodology, system, and strategy is built specifically for construction and trades sales challenges. That's why our frameworks actually work - they're built from the ground up for your industry, not adapted from someone else's.
Proven 36-Milestone Journey
Our structured 36-milestone journey provides clear, trackable progression through building complete sales infrastructure. You always know exactly where you are, what's next, and how to measure progress toward predictable revenue.
We Don't Just Train - We DO
STG offers fractional sales management that actually runs your sales meetings, coaches your reps one-on-one, and drives accountability. Get expert sales leadership without hiring a full-time manager.
STG Programs & Services
Workshop Deliverables:
- Completed sales plan workbook
- 5-year, 3-year, and 1-year revenue goals
- Sales KPIs and accountability structure
- Sales management training (meetings, coaching, recruiting)
- Sales process review using Baseline Selling
- 36-milestone journey roadmap
Perfect For:
Contractor owners and managers ready to give time to proactive sales management and growth. Companies at $1M-$20M wanting to systematize sales, delegate effectively, and build clear accountability structures.
Investment: Contact for pricing and availability
Kickoff Deliverables:
- Sales competency assessments for each rep
- Personal goals unified to company goals
- Integrated Baseline Selling training
- Group role-plays and skill reinforcement
- Sales kickoff workbook for each attendee
- Team alignment on "one way" to sell
Perfect For:
Companies without training culture, teams with inconsistent sales approaches, and businesses ready to unify their sales process. Perfect for teams where reps are selling "their own way" (which can't scale) and need one structured approach.
Investment: Contact for pricing and availability
Coaching Includes:
- 1 hour/week virtual coaching time
- 36-milestone journey tracking and progression
- Sales meetings support and structure
- Sales leader training and development
- Sales team training options available
- Ongoing accountability and implementation support
- Access to STG resources and tools
Perfect For:
Owners and managers building sales infrastructure, companies at $2M-$20M ready to scale, leaders needing ongoing accountability, and businesses transitioning from owner-dependent sales to delegable systems. Structured 36-milestone roadmap provides trackable, measurable progress.
Monthly Investment: Contact for pricing and program details
Program Includes:
- 8-phase roofing-specific sales course
- Monthly group coaching calls (gym/group class model)
- Role-play practice sessions with feedback
- Residential, retail, and commercial roofing sales strategies
- Baseline Selling adapted for roofing
- Access to STG online learning platform
Perfect For:
Roofing sales reps selling residential or commercial projects. Learn how to start and grow retail and commercial roofing revenue, navigate the decision process, and apply consultative selling techniques that work specifically for the roofing industry. Group coaching provides peer accountability.
Program Includes:
- 8-phase sales management leadership course
- Monthly group coaching calls with other sales leaders
- Running effective sales meetings training
- Coaching and developing sales reps
- Recruiting and hiring sales talent
- Performance management and accountability
- Access to STG sales leader resources
Recommended For:
Sales managers, operations managers moving into sales leadership, and owners managing sales teams. Learn how to run effective meetings, coach reps to higher performance, recruit sales talent, and build accountability structures that drive results. Group format provides peer learning with other contractor sales leaders.
Monthly Investment: Contact for pricing and program details
Why Work With STG
Contractor-exclusive sales expertise with proven systems, ongoing accountability, and years transforming construction sales teams
Contractor-Exclusive Sales Expertise
We work exclusively with construction and trades companies. Every methodology, system, and strategy is built specifically for contractor sales - not generic frameworks.
- Construction and trades only - no generalized B2B
- Baseline Selling methodology for contractors
- Residential, commercial, and service sales processes
- 8+ years exclusively serving contractor sales teams
Proven 36-Milestone Journey
Structured progression through complete sales infrastructure. Always know exactly where you are, what's next, and how to measure progress toward predictable revenue.
- Clear, trackable milestones (not random coaching)
- Systematic progression from chaos to structure
- Measurable results at every milestone
- Proven roadmap followed by 1,000+ contractors
We Don't Just Train - We DO
Platinum Fractional Sales Leadership means STG actually runs your sales meetings, coaches your reps one-on-one, and drives accountability. Not just advice - active management.
- Run sales meetings (we lead, not just observe)
- One-on-one coaching with each sales rep
- Monthly on-site visits (classroom + ride-alongs)
- Pipeline reviews and deal-level accountability
.webp)
Baseline Selling Methodology
Consultative, value-based sales process designed for contractors who want to move away from pushy, transactional approaches to building trust and long-term customer relationships.
- Consultative approach (not pushy or aggressive)
- Value-based selling focused on customer needs
- Proven process adaptable to residential and commercial
- Build customer trust and increase close rates
Proven Track Record - 1,000+ contractors
8+ years exclusively serving construction and trades companies. 1,000+ contractors have transformed their sales teams using STG's systems, training, and fractional management.
- Google 5/5 star rating from real contractors
- Companies at $1M-$50M+ annual revenue
- Measurable revenue growth and pipeline predictability
- Regular progress reviews and plan adjustments
Virtual & On-Site Training Options
STG serves contractors nationwide through flexible virtual coaching and on-site workshops. Get expert sales training no matter where your business is located.
- Virtual coaching accessible from anywhere
- On-site workshops and team training events
- Monthly in-person visits (Platinum clients)
- Flexible scheduling for busy contractors
Ongoing Accountability & Support
Weekly check-ins, milestone tracking, and consistent accountability keep you focused on implementing systems that drive revenue growth.
- Weekly or bi-weekly coaching calls
- Milestone completion tracking and reviews
- Implementation support when challenges arise
- Access to STG resources and templates
Scalable Sales Processes
Build sales infrastructure that doesn't depend on one person. Systematize your sales process so you can hire, train, and scale effectively as your business grows.
- Documented sales processes anyone can follow
- Rep onboarding and training systems
- Sales playbooks for consistent execution
- Delegate sales without losing control
Implementation Support
Ongoing support includes regular check-ins, milestone reviews, and help navigating challenges as they arise. We stay with you through implementation, not just planning.
- Regular progress reviews and milestone tracking
- Troubleshooting when challenges arise
- Adjustments based on what's working
- Responsive communication and scheduling
Long-Term Partnership
Multi-year coaching relationships available for contractors committed to continuous sales improvement and scaling their businesses systematically.
- Multi-year coaching programs available
- Evolving support as your business grows
- Priority scheduling for ongoing clients
- Preferred pricing for long-term commitments
.webp)
Results-Focused Approach
Every milestone in the 36-milestone journey produces measurable results. Track progress through concrete deliverables, not vague improvements.
- Clear deliverables at every milestone
- Revenue and pipeline tracking metrics
- Documented sales infrastructure built
- Measurable progress toward predictable revenue
Deep Construction & Trades Expertise
8+ years exclusively serving contractors means we understand your unique sales challenges, seasonal variations, project-based selling, and the contractor business model.
- Roofing, HVAC, remodeling, and multi-trade experience
- Understanding of residential and commercial selling
- Service agreements and maintenance contract strategies
- Retail and commercial growth planning that makes revenue predictable