STG Referral Program

Referral & Partnership Program

Know a contractor who'd benefit from STG? Tell your coach, reach out to Ryan, or email us — once they come on board, we'll take care of you.

Talk to Ryan How It Works
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STG Referral and Partnership Program
What You're Referring Them To

Why Partner with Sales Transformation Group

When you refer a contractor to STG, here is exactly what they get. Six delivery formats built for trades businesses at every stage.

STG Academy online sales courses for contractors on Skool platform
STG Academy Online Courses

STG Academy Online Courses

10 structured courses, 545 modules, hosted on Skool. Built exclusively for residential and commercial contractor sales teams.

Separate tracks for residential sales reps, commercial sales reps, and sales leaders. Every module uses contractor-specific examples, scripts, and role plays. No generic B2B theory adapted for construction.
Built on Baseline Selling and 15 named frameworks including Feel the Pain, Sales DNA, Milestone-Centric process, and the Inoffensive Close. Each phase includes quizzes and downloadable worksheets.
591+ active members in the STG Academy Skool community. Peers sharing wins, Ryan posting pinned resources, and weekly coaching call recordings posted directly in relevant modules.
STG weekly live sales coaching calls for contractor sales reps and leaders
Weekly Live Coaching Calls

Weekly Live Coaching Calls

Three separate live call tracks run every week. Reps and leaders are coached in the right room for where they are in the business.

Residential sales reps get their own track. Commercial sales reps get their own track. Commercial sales leaders get a separate call built for their problems. No mixing of roles in the wrong room.
Real-time coaching on deals, objections, and pipeline situations specific to contractors. Not pre-recorded lectures. Members bring actual sales scenarios and get coached on them.
Every session is recorded and posted inside the relevant Skool course module. Miss a call or want to review a specific technique, it is there waiting.
STG Boardroom C-Suite coaching with Ryan Groth for contractor owners and sales leaders
Boardroom C-Suite Coaching

Boardroom C-Suite Coaching

Monthly direct-access calls with Ryan Groth for owners and sales leaders only. Sales reps are not allowed. Built for the people running the business.

Owners, GMs, and sales managers who need to build the system around their team, not just improve their own selling. The 6 Daily Standards, Theory of Constraints, and Achievement Roadmap frameworks live here.
Leadership operating systems that make sales management predictable instead of reactive. Ryan coaches directly on how to build a Clubhouse Environment, set strategic goals, and eliminate the bottleneck choking growth.
Monthly calls led by Ryan Groth himself. The same person who built and sold a roofing company is in the room coaching your referral through the same decisions they are facing right now.
STG private one-on-one sales consulting with Ryan Groth for contractors over 5 million
Private One-on-One Consulting

Private One-on-One Consulting

Direct access to Ryan Groth for larger contractors. Designed for companies at $5M and above who need a specific solution, not a group program.

Contractors running $5M or more who need direct, individualized guidance on building or fixing a sales organization. This is not a group format. It is Ryan working directly on your specific situation.
Ryan works through the OMG Assessment data, the current sales process gaps, and the leadership structure to build a plan that fits the actual company, not a template. The work is specific to the contractor's trade, team, and stage.
A measurable sales process the owner does not have to personally run. Revenue that does not depend on the owner being the best salesperson in the room. A team with structure, accountability, and a playbook.
STG Platinum Fractional Sales Leadership for contractor sales team management
Platinum Fractional Sales Leadership

Platinum Fractional Sales Leadership

STG manages your referral's sales team as if it were our own. This is the highest tier of involvement, built for contractors who need more than coaching.

STG takes on the role of sales leadership inside the contractor's business. Hiring processes, rep accountability, pipeline management, and performance tracking are all handled with STG's direct involvement.
Some contractors have the right team and revenue but no sales manager infrastructure. Others are growing fast and cannot wait to build that capacity internally. Fractional leadership bridges that gap without a full-time hire.
We do not just train and step back. We implement alongside the team. That is the core STG difference that 900+ companies across North America have experienced since 2018.
STG Sales Launch Workshop two-day on-site contractor sales infrastructure build
Sales Launch Workshop

Sales Launch Workshop

A two-day on-site event to build the sales infrastructure from the ground up. Scripts, process, team alignment, and systems installed in two days.

Two days on-site with the contractor's team. The Baseline Selling process is installed, the Milestone-Centric framework is mapped to their specific trade and sales cycle, and the team leaves with a working playbook.
Sales scripts, objection handling, pipeline tracking, role definitions, and accountability structures. Not theory on a whiteboard. Practical infrastructure the team can use the following Monday morning.
Contractors launching a sales team for the first time, or owners who have reps in the field with no consistent process. The workshop compresses months of setup into a focused, intensive two-day build.
How the Referral Program Works

How Our Referral Program Works

Referring a contractor to STG is simple. Four steps from introduction to impact. Here is exactly what happens when you send a contractor our way.

1

Tell Us Who They Are

Mention the contractor to your coach, reach out to Ryan, or email us their name, company, trade, and contact info. Takes two minutes. We handle the rest from there.

2

We Make Contact

Our team reaches out directly to your contact. We introduce them to the Baseline Selling methodology, the OMG Assessment, and the program tier that fits their team size and trade.

3

They Get Enrolled

If it is a fit, they join STG Academy or one of our coaching programs. Every contractor we work with operates in the trades, so every example and framework maps directly to their business.

4

You Get Credited

Once they enroll and the referral is confirmed, you get credited. We track it, we confirm it, we pay it. No chasing, no ambiguity.

Email Us Your Referral
Ryan Groth coaching a contractor sales team
Built by a Contractor

Ryan Groth built and sold a roofing company before building STG. He has lived every challenge your referral is facing right now.

Have Someone to Refer?

Just let us know who they are. Mention it to your coach, reach out to Ryan directly, or email us — we'll handle the rest and credit you once they join.

Email Us Schedule a Time to Talk

Referral Program FAQs

If you are unsure whether someone is a fit or how the process works, these answers cover the most common questions we hear.

If you know a contractor owner or sales leader who needs a real sales system, you can refer them. There are no gatekeepers here.

  • Current STG members, academy alumni, and industry partners are all welcome to refer.
  • You do not need to be enrolled in any program to submit a referral on behalf of someone you know.

We work exclusively with contractors. Every script, framework, and coaching call is built around the trades, not adapted from generic sales theory.

  • Roofing, HVAC, plumbing, electrical, general contracting, painting, outdoor living, and 12 other trades are all covered.
  • Both residential and commercial contractors are a fit. If they sell jobs, we can help them sell more of them.

No. We implement alongside the contractor, not just hand them videos and wish them luck.

  • Options range from 10 self-paced courses on Skool to weekly live coaching calls to monthly Boardroom sessions with Ryan directly.
  • Platinum members get STG managing their sales team as if it were our own. There is a tier for every stage of growth.

Sales transformation takes real work. We are honest about that. There is no shortcut, but there is a proven process.

  • The Baseline Selling methodology gives contractors a measurable operating system, not a motivational boost that fades by Monday.
  • 900 plus companies across North America have built structured, scalable sales teams using this approach since 2018.

We keep it simple. Submit the referral, and our team follows up directly with the contractor you referred.

  • We reach out to qualify the fit and walk them through the right program for their business size and sales goals.
  • You will stay in the loop. We treat your referral like a reflection of your reputation, because it is.

Not everyone is at the same point in the decision. That is fine. We can meet them where they are.

  • The Residential Baseline Selling course is available free to get a contractor started with zero commitment required.
  • When they are ready to go deeper, the full STG Academy and coaching programs are there. The door stays open.