Door-to-door, retail, and commercial roofing sales training built on the Baseline Selling process.
Six core modules cover every scenario a roofing rep faces, from first knock to closed contract.
The baseball diamond process adapted specifically for roofing reps. Every deal tracked by position so you always know where you stand and what to do next.
Scripts, frameworks, and field-tested techniques built for the knock. Not adapted from retail. Not pulled from generic B2B playbooks. Written for roofing reps working neighborhoods.
Residential roofing is its own game. Speed matters, competition is thick, and homeowners are overwhelmed. This module teaches reps how to stand out, build trust fast, and move deals through the diamond efficiently.
Retail roofing is a longer cycle with more stakeholders and more competition. This module gives reps the structure to qualify deeply, present confidently, and close without discounting.
Skills break down when the internal operating system is weak. This module addresses the six Sales DNA categories and three Will to Sell drivers that determine whether techniques actually work in the field.
Roof Warrior is not a video course you watch once. Weekly live coaching calls, 30-plus proprietary tools, and 591-plus members in STG Academy keep the methodology alive in your daily work.
Pick the track that fits where you are right now. Each one runs on the same Baseline Selling system, the same roofing-specific frameworks, and the same weekly accountability structure.
Run the diamond from the first knock
Door-to-door roofing is a different animal. You have seconds to earn trust at the door, and the whole deal can collapse at any step if you skip a milestone. This track teaches reps to run the Baseline Selling diamond from the first knock to the signed contract. You learn how to identify real pain at the door, qualify the decision process on the spot, and close without pressure because the work was done before you ever pulled out a contract.
Win on value, not the lowest bid
Retail roofing reps live in a quote-and-hope cycle because nobody taught them how to quantify the cost of the problem before presenting a solution. This track fixes that. Reps learn to run a structured discovery process that uncovers the homeowner's real compelling reasons for change, not just a damaged roof. When the cost of inaction is clear, the price conversation changes completely. You stop competing on number and start winning on fit.
A team that produces without you in every deal
If you are still the top producer on your own team, the business is not scalable yet. This track is for the owner or sales manager who needs a repeatable system, not just better individual reps. You get the 6 Daily Standards framework for consistent team management, the Milestone Tracking Sheet so every deal is visible and coachable, and access to Boardroom-level calls with Ryan Groth where sales leaders work through the real problems. 900+ companies across roofing and other trades have built teams this way.
Real Google reviews from contractors who've transformed their sales teams with STG
Roof Warrior runs on the same Baseline Selling methodology that has helped 900+ contractor companies build predictable revenue since 2018. Four phases. Every rep. Every deal tracked by position on the diamond.
Every rep completes the OMG Sales Assessment before training begins. It measures Will to Sell, Sales DNA, and 10 tactical competencies with objective data. No guessing about where the gaps are. The lowest scores become the first coaching priorities, whether that is Comfortable Discussing Money, Staying in the Moment, or Outlook on the job.
Reps work through structured course modules covering door-to-door approaches, retail roofing conversations, commercial roofing, and the full Baseline Selling diamond. First base is the appointment. Second base is a qualified prospect with pain identified, decision process understood, and cost of the problem quantified. Third base is the proposal. Home is the close. Every deal tracked by position, every coaching conversation tied to a specific milestone.
Roof Warrior members join weekly live coaching calls specific to residential sales reps. Real roofing scenarios, real objections, recorded sessions available if you miss one. Frameworks like Feel the Pain, the Inoffensive Close, Honey Hole prospecting, and Compelling Reasons get practiced in the context of actual roofing conversations. Not generic B2B theory adapted to your trade.
Members receive 30+ proprietary worksheets, scripts, and playbooks built for contractor sales. Baseline Selling Sales Script, Closing and Objection Playbook, Pre-Call Planning Worksheet, Milestone Tracking Sheet, and more. These are working documents reps use in the field, not handouts that sit in a folder. The STG Academy community on Skool gives access to all resources, coaching recordings, and 591+ peers in the trades.
You came here because roofing sales felt harder than it should. It does not have to stay that way. Roof Warrior gives you a proven system built by someone who sold roofs, built a team, and sold the company. Join 591+ members already running the process.
Every format delivers the same Baseline Selling system. You pick the level of implementation support your team needs right now.
Your complete roofing sales system. Ready when you are.
Get immediate access to the complete Roof Warrior course inside STG Academy on Skool. Ten structured courses, 545 modules, and 30+ proprietary worksheets cover every phase of the roofing sales process. Residential canvassing, retail appointment setting, commercial roofing, and the full Baseline Selling diamond are built in. You work through the material on your schedule, with quizzes per phase to confirm you actually retained it.
Your deals. Your objections. Worked live every week.
Online courses build the foundation. Weekly live coaching calls put it to work. Residential roofing reps get their own dedicated track where current pipeline deals, objections from the field, and deal positioning get worked through in real time. Not generic sales theory. Actual roofing conversations, reviewed against the Milestone-Centric process so you know exactly where each deal stands on the diamond. Recordings are posted after every session.
Stop managing a sales team by feel. Build a system that runs without you in every deal.
If you are the owner or sales manager, Roof Warrior goes deeper. The Boardroom program gives you monthly direct access to Ryan Groth for C-suite strategy. Topics include the 6 Daily Standards, Theory of Constraints applied to your sales org, and the Achievement Roadmap framework. For owners who want STG running the sales operation directly, Platinum Fractional Sales Leadership puts STG in the seat beside you. This is implementation at the operating level, not a training event.
Generic sales programs were not built for door-to-door objections, retail roofing cycles, or commercial roofing buyers. Roof Warrior was.
Built for retail or B2B. Adapted (poorly) for roofing. You are left figuring out how to apply it on the roof.
Ryan Groth built and sold a roofing company. Every script, framework, and role play in Roof Warrior comes from real roofing scenarios.
Roof Warrior gives your reps a proven process for every roofing sales scenario. Door-to-door. Retail. Commercial. Join 591+ active members already running the system.
Talk to someone who has built and sold a roofing company. Get straight answers about whether Roof Warrior fits your situation before you commit to anything.
Book a CallNo pitch. No runaround. Here is what contractors want to know before they start.
No. Roof Warrior covers the full roofing sales environment. Door-to-door canvassing, retail appointments, referral-based selling, and commercial roofing scenarios are all included.
Most programs train you once and send you home with a binder. This is a structured operating system with ongoing coaching, live weekly calls, and 30+ tools built around roofing scenarios.
Pricing depends on your team size and the tier that fits your situation. We offer self-paced access, live coaching, and Platinum Fractional Sales Leadership. The right conversation starts with a call.
Sales transformation takes real work. Most contractors notice process clarity within the first few weeks. Measurable team results typically show over 60 to 90 days of consistent application.
No. Many owners come in as a team of one. The program helps you sell better yourself first, then gives you the infrastructure to hire and coach reps as you grow.
Both options exist. Self-paced access through STG Academy on Skool lets you move at your speed. Live coaching tracks create accountability if you want to move faster with structure.