Success Stories

A residential roofing owner was doing $2M in revenue but couldn't step away from sales. Every deal ran through him. His reps quoted and prayed. He joined STG and implemented the Baseline Selling framework with Milestone Tracking. His team learned to qualify pain before pitching price. The OMG Assessment showed where each rep's Sales DNA was breaking down. Weekly coaching calls kept accountability tight.

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Milestone Tracking in action

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Weekly coaching accountability

Within two selling seasons his reps were running their own pipelines. He stopped being the closer. Revenue became predictable for the first time.

An HVAC contractor with a commercial division was losing deals at the proposal stage. Reps were presenting solutions before quantifying what the problem was costing the client. They joined STG's Commercial Sales Accelerator. The Feel the Pain framework changed how reps ran discovery calls. The Quantifying the Problem worksheet gave them a tool to put real dollars to the cost of inaction. Equal Business Stature coaching stopped them from softening their approach with facility managers.

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Feel the Pain discovery framework

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Quantifying the Problem before every proposal

Proposals stopped arriving cold. Prospects were walking into presentations already sold on the problem. Deals started closing at a higher rate with less negotiation on price.