Become an STG Approved Vendor Partner
Join a curated network of best-in-class companies serving the roofing, home services, and commercial trades. The AVP Program connects elite vendors directly with 1,000+ growth-focused contractors who trust STG's recommendation.
Who the AVP Program Is For
We partner with companies that support contractors across the full spectrum of growth, financial performance, and operational excellence. Each category is limited to 1–3 approved partners.
Drive contractor revenue and scale
Growth & Revenue
We accept partners in the following Growth & Revenue categories:
- CRM and sales technology platforms
- Marketing, lead generation, and recruiting solutions
- Additional sales enablement tools built for the trades
Strengthen contractor profitability
Financial Performance
We accept partners in the following Financial Performance categories:
- Financing and payment solutions for contractors
- Bookkeeping, accounting, and CFO services
- Profit coaching and financial systems built for the trades
Build the systems behind elite contractor businesses
Operations & Infrastructure
We accept partners in the following Operations & Infrastructure categories:
- AI tools and automation built for the trades
- Operations, production support, and workflow systems
- Manufactured products and supplier partnerships
What AVP Partners Receive
Approved Vendor Partners receive direct access to STG's client base of growth-focused contractors across North America — along with preferred status inside STG programs, events, and content channels.
- Direct exposure to 1,000+ growth-focused contractors actively investing in their businesses
- Preferred partner status in STG programs, live events, webinars, and co-marketing opportunities
- Strategic introductions to qualified operators and decision-makers who trust STG's recommendations
Direct access to STG's contractor client base
Aligned Incentives. Real Value for Contractors.
We believe partnerships should create value for everyone — especially the contractor. As part of the AVP Program, STG may receive a referral or partner rebate from approved vendors. Fifty percent of that rebate is returned directly to the client. This keeps every incentive pointed at performance and outcomes, not commissions.
- Partners are aligned with delivering real, measurable results for contractors
- Clients benefit financially from every trusted partnership STG makes
- STG maintains integrity — we only promote partners we genuinely believe in
Our Standard for Approved Partners
We do not recommend vendors lightly. Here is what it takes to earn AVP status — and what you can expect from the process.
What does it take to become an Approved Vendor Partner?
AVP status is earned, not purchased. Every applicant is reviewed against four criteria before approval is extended.
- Proven results and case studies within the roofing, HVAC, or broader trades industry
- Strong reputation, verifiable client satisfaction, and alignment with STG's values of performance and integrity
How many partners are accepted per category?
Each category is deliberately limited to 1–3 approved partners. This ensures our clients get access to the best solution in each space without noise or confusion.
- Limiting partners per category protects the quality of STG's recommendation
- Applications are reviewed on a rolling basis — spots are filled and closed as they are awarded
How does the rebate and client benefit structure work?
STG may receive a referral or partner rebate from AVP vendors. Fifty percent of that rebate is passed directly back to the referring client — creating a financial benefit for every contractor who acts on an STG recommendation.
- Partners must be willing to participate in this shared rebate structure as part of the AVP agreement
- This model ensures STG's recommendations are always driven by value, not revenue
What industries do you serve and do I need trades-specific experience?
STG's client base is concentrated in roofing, HVAC, plumbing, electrical, and general contracting. Trades-specific experience is a strong signal of fit.
- Partners with existing contractor clients and documented trades results move through review faster
- Solutions that serve adjacent industries may qualify if the contractor application is clear and compelling
Are co-marketing and event opportunities available to AVP partners?
Yes. Approved partners gain access to co-marketing opportunities across STG's channels, including webinars, live events, email, and content features.
- Opportunities are matched to partner category, audience fit, and contractor demand
- Co-marketing is a benefit of AVP status — not a guaranteed deliverable in every cycle
What happens after I submit an application?
Applications are reviewed on a rolling basis. You will be contacted within a reasonable timeframe to discuss next steps if there is a potential fit.
- Not every applicant will move forward — we review each submission carefully against current category availability
- If approved, you will receive an AVP agreement outlining partnership terms before anything goes live
Ready to join a select group of companies helping contractors build elite organizations?
Apply NowReady to Reach 1,000+ Elite Contractors?
The STG Approved Vendor Partner Program is selective by design. If your company helps contractors grow faster, operate smarter, or win more — we want to hear from you.
- Direct exposure to STG's active client base of growth-focused contractors
- 1–3 partners accepted per category — limited spots available
- Associated with the most trusted sales training brand in the trades
Trusted by 1,000+ contractors nationwide