STG Partner Program

Strategic Partners & Integrated Solutions

The tools and partners that power contractor sales transformation.

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Referral Partner

You know contractors who are stuck in bid-and-pray. You connect them to STG. We take it from there and pay you for every qualified introduction that converts.

You introduce a contractor owner or sales leader to STG. We handle discovery, enrollment, and onboarding. You receive a referral commission when they join any paid program, from Academy to Platinum.

Roofing coaches, trade association leaders, CRM vendors, insurance agents, and anyone whose client base includes contractor owners or sales managers. You need genuine access and trust, not just a contact list.

Commission per conversion, access to STG co-branded materials, and a direct contact on the STG team. No quotas. No pressure. This works best when the referral is warm and the need is real.

Podcast studio setup with contractor industry branding visible in the background

Affiliate Content Partner

You produce content for contractor audiences, podcasts, newsletters, YouTube, or social. We co-create, you distribute, and your audience gets access to material built on 900 companies of real-world data.

STG provides guest appearances, co-branded frameworks, and exclusive educational content. You publish to your audience with your affiliate link. Every enrolled listener or reader earns you a commission.

Podcasts, newsletters, YouTube channels, or LinkedIn creators with contractor owner audiences. Minimum audience size and engagement thresholds apply. We prioritize trade-specific channels over general business media.

Ryan Groth as a guest, STG framework breakdowns your audience cannot get elsewhere, affiliate commissions, and content that builds your authority in the trades. Your audience wins. You win. The contractor wins.

Trade association event with contractor owners gathered in a conference room

Association Partner

Your members are contractor owners who need a sales operating system, not a one-day seminar. STG delivers the methodology. You bring the captive audience and the trust that comes with your endorsement.

STG presents at your events, delivers member-exclusive webinars, or offers discounted Academy access to your members. We structure the engagement around your annual calendar and membership tiers.

Roofing associations, HVAC distributor networks, contractor buying groups, and trade organizations with active member bases of owner-operators or sales leaders. Regional or national scope both qualify.

A credentialed sales education benefit you can offer members, revenue share on enrollments, and a speaker with a real contractor background. Ryan built and sold a roofing company. He is not an outsider presenting theory.

Contractor sales CRM dashboard displayed on a laptop at a roofing company office

Technology Partner

Your platform sits inside contractor operations every day. CRM, estimating, field management, or finance. STG training makes your tool more valuable because your users start selling instead of just tracking.

We co-develop training content around your platform, create bundled offer packages, or build integration pathways where the Milestone-Centric Sales Process maps directly into your pipeline stages. Both teams benefit from reduced churn.

CRM platforms, estimating software, proposal tools, and field management systems serving residential or commercial contractor markets. You must have an existing contractor customer base and a team willing to co-develop.

A retention tool that makes your platform sticky. Contractors who follow the Baseline Selling methodology need a CRM that tracks deals by diamond position. When your tool does that, they stay. Revenue share and co-marketing included.

Business coach and contractor owner reviewing growth metrics together at a whiteboard

Coaching Partner

You already coach or consult contractors on operations, finance, or marketing. STG fills the one gap every contractor has. Sales process. You refer the sales work to us and stay focused on what you do best.

When a client surfaces a sales problem, you bring STG in as the dedicated sales system. We handle the OMG Assessment, the training tracks, and the weekly coaching. You remain the primary relationship and receive a referral commission.

Business coaches, financial advisors, marketing consultants, and EOS implementors working with contractor companies doing $1M or more in revenue. Your client base must include owner-operators who control hiring and sales process decisions.

A referral revenue stream, a credible solution to offer when clients ask about sales, and a partner who will never poach your relationship. STG does not do operations, finance, or marketing. We stay in our lane.

STG facilitator running a sales team workshop with roofing company sales reps at a conference table

Platinum Co-Delivery Partner

The deepest integration available. You bring a contractor client who needs fractional sales leadership or a Sales Launch Workshop. STG and your firm co-deliver on-site and remotely. Both brands in the room.

STG Platinum Fractional Sales Leadership means we manage the client's sales team as if it were our own, setting standards, running call reviews, coaching reps, and reporting to ownership. Your firm co-brands the engagement and shares in delivery and revenue.

Consulting firms or strategic advisors working with contractors doing $5M or more who need more than training. The client must have a sales team of at least two reps and leadership committed to a 6-month minimum engagement. This is not a quick fix.

Revenue share on a premium engagement, STG's full implementation infrastructure behind your brand, and access to the 30-plus proprietary tools including the OMG Assessment, Milestone Tracking Sheet, and all 15-plus named frameworks delivered live to the client's team.

Baseball diamond sales process framework showing four bases of the sales cycle

Baseline Selling Methodology

The core STG framework. Every deal tracked on a baseball diamond so reps and managers always know exactly where each opportunity stands.

Home plate is the starting point. First base is the appointment. Second base is full qualification: pain identified, decision process mapped, cost of the problem quantified. Third base is the proposal. Home is the close. No guessing where a deal stands.

Each base is a milestone that must be earned before advancing. Reps cannot skip steps. Managers coach to specific positions on the diamond, not vague call recaps. Every deal in the pipeline is tracked on the Milestone Tracking Sheet.

Every script, role play, and example is built around contractor scenarios: fleet accounts, door-to-door roofing, commercial property managers, HVAC comfort upgrades. No B2B theory adapted for construction.

Sales assessment dashboard showing Will to Sell, Sales DNA, and tactical competency scores

OMG Sales Assessment

Objective data on every salesperson before coaching starts. Identifies the exact growth levers so training targets what actually needs fixing.

Will to Sell measures Desire, Commitment, and Outlook. Sales DNA covers six internal operating system categories. Tactical Competencies assess ten specific selling skills. The lowest-scoring area becomes the priority. No guesswork.

Sales DNA is the phone OS. Skills are the apps. If the OS is broken, no app works correctly. Categories include Need for Approval, Staying in the Moment, Buy Cycle alignment, Money comfort, and Supportive Beliefs. Must be upgraded before skill training sticks.

Assessment results give managers a measurable starting point. Progress is tracked over time against the baseline. Coaching conversations shift from opinion-based to data-driven. You know exactly what changed and by how much.

Live group coaching session with contractor sales reps reviewing real deal scenarios

Weekly Live Coaching Calls

Separate tracks for residential reps, commercial reps, and sales leaders. Live, recorded, and built around real contractor situations happening right now.

Residential sales reps get a dedicated track. Commercial reps get their own track focused on fleet accounts, property managers, and multi-stakeholder deals. Sales leaders get a separate track on managing performance and building team culture. Not combined, not generic.

Calls cover live situations members bring in: a stuck deal at second base, a prospect who ghosted after the proposal, a rep who keeps discounting. Industry-specific role plays use actual contractor objections and buyer dynamics.

Every session is recorded and posted in the relevant course module on Skool. Members who miss a live call catch up on their own time. The library of recordings grows every week and covers 591+ members worth of real situations.

Executive leadership coaching session focused on contractor sales organization management

Boardroom and C-Suite Coaching

Monthly calls with Ryan Groth for ownership and leadership only. Frameworks for managing performance, setting goals, and building the culture that holds a sales team together.

Six Daily Standards give leaders a structured daily operating rhythm. The Achievement Roadmap connects day-to-day execution to long-term business goals. Theory of Constraints focuses improvement on the single biggest bottleneck choking growth, not scattered fixes.

Ryan Groth leads these calls personally. He grew up in a contracting family, pursued professional baseball, then built and sold a roofing company. He has operated a sales organization inside a contracting business. His coaching comes from having lived the decisions owners face.

Boardroom calls are for owners, CEOs, and sales leaders only. Reps do not attend. This keeps conversations at the operating level: hiring decisions, comp structure, pipeline metrics, culture problems. Leaders can speak candidly without filtering for the room.

Collection of STG sales worksheets, scripts, and playbooks for contractor sales teams

30-Plus Proprietary Tools and Resources

Scripts, worksheets, playbooks, and pinups built for contractor sales. Not generic templates repurposed from other industries.

Closing and Objection Playbook. Baseline Selling Sales Script. CSR Inbound Call Script. Agenda Setting Script. Cold Call Script. Positioning Statement template. Every script is built around contractor sales dynamics, not adapted from software or insurance sales.

PTB Personal Transformation Blueprint. Pre-Call Planning Worksheet. Compelling Reasons Worksheet. Quantifying the Problem Worksheet. Pipeline Management Worksheet. Milestone Tracking Sheet. Decision Process Questions. Each one maps directly to a phase in the Baseline Selling process.

Quick-reference tools reps keep at their desk: SOB Quality Pinup, Polarity Pinup, Old Way New Way Pinup, ADM Cheat Sheet. Designed for field reps who need a fast framework check before a call, not a 20-page manual.

$STG fractional sales leadership team working embedded with a contractor sales organization$

Platinum Fractional Sales Leadership

STG manages your client's sales team as if it were their own. The highest-touch tier for contractors ready to stop managing sales reactively.

STG takes active responsibility for managing the sales function: pipeline reviews, rep accountability, hiring input, comp structure review, culture building. The owner stops being the de facto sales manager. The team operates to a documented standard, not to whoever is loudest that week.

Two-day on-site Sales Launch Workshops build the infrastructure from scratch: process documentation, tool setup, role clarity, and team alignment. Used at the start of a Platinum engagement or as a standalone accelerator for contractors who need a fast structural reset.

Built for contractors at five million dollars or more in revenue who have outgrown owner-led sales but do not yet have a trained sales leader in the seat. Private one-on-one consulting with Ryan is also available at this tier for direct access on the highest-stakes decisions.