Become an STG Approved Vendor Partner
Join a curated network of top-tier partners serving contractors.
What AVP Partners Receive
Three components. One operating system. Built for contractor sales teams.
From first base to home plate, every deal has a position.
Every rep on your team learns to navigate the diamond: first base is the appointment, second base is a fully qualified prospect with pain identified and cost of inaction quantified, third base is the proposal, home is the closed deal. The Milestone-Centric Sales Process makes each step measurable. Your managers coach to specific milestones instead of asking 'how did the call go.' Deals stop stalling because everyone knows exactly where each opportunity stands. This is not adapted B2B theory. Every script, role play, and framework is built around contractor-specific scenarios in roofing, HVAC, plumbing, electrical, and general contracting.
- Track every deal by position on the diamond, from first contact to close
- Quantify the cost of the problem before presenting any proposal
- Coach to measurable milestones, not gut feelings
Separate tracks for reps, leaders, and owners. Everyone gets the right room.
Your reps join the residential or commercial sales track. Your sales leaders get their own separate weekly call. C-suite and owners join Ryan Groth directly in the monthly Boardroom sessions, where 6 Daily Standards, the Theory of Constraints, and the Achievement Roadmap are applied to your specific operation. All sessions are recorded and posted to STG Academy on Skool, where 591 active members access 10 courses and 545 modules. This is not a watch-videos-and-figure-it-out program. Quizzes, coaching checklists, and ride-along evaluations keep your team accountable at every phase.
- Separate weekly live call tracks for reps and sales leaders
- Monthly Boardroom calls with Ryan Groth for owners and C-suite only
- 591 active members, 545 course modules, all recordings accessible on Skool
Data in. Process in. Tools in hand. Your team stops winging it.
The OMG Sales Assessment gives you objective data on every rep's Will to Sell, Sales DNA, and tactical competencies across 16 categories. That data drives your coaching priorities instead of guesswork. Your team also gets 30 plus proprietary tools: the Closing and Objection Playbook, Baseline Selling Sales Script, Pre-Call Planning Worksheet, Pipeline Management Worksheet, Quantifying the Problem Worksheet, and more. For teams that need hands-on build-out, the 2-day Sales Launch Workshop creates the infrastructure on site. For larger contractors, Platinum Fractional Sales Leadership means STG manages your sales operation directly. The AVP partnership gives your clients access to this full stack.
- OMG Assessment identifies each rep's specific growth levers with objective data
- 30+ scripts, worksheets, and playbooks ready to deploy immediately
- Fractional sales leadership available for teams that need direct STG management
Who the AVP Program Is For
The Baseline Selling methodology maps every deal to a position on the diamond. First base is a booked appointment. Second base means you have identified the pain, understood the decision process, and quantified the cost of inaction. Third base is the proposal. Home is the closed deal. Every rep on your team tracks every deal by position, every day. No more gut-feel pipeline meetings. No more deals that disappear after the estimate. Your clients get this same structured system inside STG Academy, built specifically for the trades. Roofing scripts, HVAC qualifying frameworks, commercial property manager sales plays. All 15-plus named frameworks, 30-plus proprietary worksheets, and weekly live coaching calls separated by trade and role. We do not hand your clients a login and wish them luck. We implement alongside them through structured phases, ride-along evaluations, and monthly Boardroom calls for their leadership team.
- 10 structured courses, 545 modules, built for residential and commercial contractor sales
- Weekly live coaching tracks for reps, commercial reps, and sales leaders, recorded and posted
- 591-plus active members in STG Academy, 900-plus contractor companies trained since 2018
Every deal tracked by position. Every rep coached to the same milestone.
Aligned Incentives. Real Value for Contractors.
When you refer a contractor to STG, they enter a structured system. Not a video library they forget in a week. Ten courses, 545 modules, weekly live coaching calls, and 30+ proprietary worksheets built around one methodology: Baseline Selling. Every deal tracked on the diamond. Every milestone measurable. Every rep accountable to a process, not a personality.
- 10 courses covering residential, commercial, and leadership tracks with 545 total modules on the Skool platform
- Weekly live coaching calls in separate tracks for reps and leaders, with recordings posted for every session
- OMG Sales Assessment provides objective data on each rep's Will to Sell, Sales DNA, and tactical competencies before training begins
591+ active members across residential, commercial, and leadership tracks
Still Have Questions?
Talk to someone who has been in your shoes. We only work with contractors, so we already know your situation.
Schedule a CallQuestions Contractors Actually Ask
Straight answers. No sales spin.
Pricing depends on which program tier your clients need. As a partner, you refer contractors to STG training programs. We handle the sales conversation and fulfillment. You earn a commission on successful enrollments. There is no upfront fee to become an AVP.
- No cost to apply or become an approved partner.
- Commission structure is discussed during your onboarding call.
We only train contractors. Roofing, HVAC, plumbing, electrical, general contracting, painting, outdoor living, fencing, landscape design, and more. Both residential and commercial. Every example and role play is built around contractor-specific scenarios.
- 12+ trades covered across North America.
- No generic B2B sales theory. Built specifically for the trades.
Both. STG delivers through multiple formats. There are 10 self-paced courses with 545 modules on the Skool platform. Weekly live coaching calls run separate tracks for residential reps, commercial reps, and sales leaders. Boardroom calls with Ryan directly serve leadership teams monthly.
- 591+ active community members in STG Academy on Skool.
- Weekly recorded coaching sessions available across all tracks.
Sales transformation takes real work and time. We do not promise specific outcomes because every company starts from a different place. What we promise is a structured process, the tools to implement it, and coaching accountability throughout. The methodology is proven across 900+ companies since 2018.
- Results depend on implementation, team commitment, and starting baseline.
- The OMG Assessment gives every team a measurable starting point to track real progress.
Enrolled contractors get ongoing access to weekly coaching calls, all 30+ proprietary worksheets and playbooks, the STG Academy community, and recorded sessions. Larger contractors can access private consulting with Ryan directly or the Platinum Fractional Sales Leadership program where STG manages their team.
- 30+ scripts, playbooks, and worksheets included with every program.
- Fractional leadership available for contractors who want STG running their sales operation.
Most training is generic. STG is built exclusively for contractors, uses the structured Baseline Selling methodology with 15+ named frameworks, and provides ongoing implementation support. Not a one-day seminar. Not a motivational speech. A complete sales operating system built around how contractors actually sell.
- Contractor-exclusive. Every script, role play, and framework uses trade-specific scenarios.
- We implement alongside contractors, not just train and leave.
Ready to Build a Sales Team That Runs Without You?
You came here looking for a real sales system built for contractors. This is it. The Baseline Selling methodology, weekly live coaching, and 30+ proprietary tools give your team a measurable process, not a motivational speech. Take the next step when you are ready.
- Contractor-exclusive methodology built for your trade, not adapted from generic sales theory.
- 900+ companies across 12+ trades have run this system since 2018.
- We implement alongside you. This is not watch-videos-and-figure-it-out.
- No pressure. If it is not a fit, we will tell you straight.