Unify your team on one proven sales methodology with a focused alignment event.
This is not a motivational seminar. Each component installs a specific piece of your sales operating system so your team leaves with structure, not just inspiration.
Most team kick-offs run on energy that fades by Monday. We build yours on a structured foundation that carries through the quarter.
Reps who do not know exactly what is expected of them cannot be held accountable. Scorecards fix that. Every role gets defined metrics and measurable standards.
Your team needs one shared sales process. Not seven different approaches. Baseline Selling gives every rep the same map so you can coach, track, and scale consistently.
Skills training on a broken operating system does not stick. The OMG Assessment shows you exactly what is limiting each rep before you invest in coaching them.
A sales team without a winning culture defaults to individual behavior and politics. Clubhouse culture gives your team a shared identity and raises the performance standard for everyone in the room.
A team performs at the level its leader operates. The Six Daily Standards give sales leaders a concrete daily execution framework, not a motivational checklist.
Three focused blocks. Each one builds the infrastructure your team runs on from day one.
Every rep knows their number. Every leader knows what to coach.
Most sales teams struggle because no one knows exactly what winning looks like in their role. We fix that on day one. Each rep and leader leaves with a defined scorecard tied to the Milestone-Centric Sales Process, so performance is measurable, not a gut feeling.
Fix the OS before loading the apps.
Skills training on top of broken Sales DNA does not stick. Before coaching tactics, we use the OMG Assessment to identify the internal operating system issues, the self-limiting beliefs, the approval-seeking, the discomfort around money, that cause reps to lose deals they should win.
Culture is not a perk. It is the system that holds everything else together.
A sales system without a team culture behind it breaks down fast. The Clubhouse framework, drawn from Level 5 Leadership and the Team Kick-Off Optimization Checklist, gives your leader the structure to run a high-performance environment, not just manage a headcount.
Real Google reviews from contractors who've transformed their sales teams with STG
The Sales Team Kickoff is a structured, two-day event built around four specific outcomes. Each step builds on the last. Nothing is vague and nothing is motivational fluff.
Before day one, every rep completes the OMG Sales Assessment. This gives Ryan objective data on each person's Will to Sell, Sales DNA, and tactical competencies. Scores reveal who has limiting beliefs, who avoids money conversations, and who lacks commitment at the core level. Coaching starts from facts, not gut feel.
Each rep and leader gets their OMG results explained in plain language. Ryan walks through the Sales DNA categories and Will to Sell drivers with your team. Everyone understands their starting point on the diamond. No one leaves the room guessing where they stand or what they need to fix.
The Baseline Selling framework gets installed into your team's daily language. Every deal gets a position: first base, second base, third base, or home. Reps learn the Milestone-Centric Sales Process so pipeline conversations stop being guesswork. Scorecards are built so leadership can coach to specific milestones, not vague activity.
The Clubhouse culture framework gets defined and agreed upon by the full team. Roles, expectations, and daily standards are written down and owned. The Team Kick-Off Optimization Checklist is completed before anyone leaves. Your team walks out with a shared system, not a shared experience that fades in 30 days.
You came here because your team needs a system, not another pep talk. The Sales Team Kickoff gives you that system. 900+ contractor companies have made this transition. The next step is yours.
Three focused tracks. Each one builds something your team can run with on Monday morning.
First base to home. Every deal tracked.
Every rep leaves knowing exactly where each deal stands on the diamond. First base is the appointment. Second base means pain is identified, the decision process is understood, and the cost of the problem is quantified. Third base is the proposal. Home is the close. The Milestone-Centric Sales Process makes every stage measurable and coachable, so you stop guessing and start managing by the numbers.
Clear standards. Measurable output. No guesswork.
A sales team without clear roles is just a group of people running in different directions. The kickoff installs the 6 Daily Standards framework for leaders, individual scorecards for reps, and the Achievement Roadmap so every person connects their daily activity to the company goal. No more reactive management. No more reps winging their week.
Same system. Same standards. One Clubhouse.
Sales DNA is the operating system underneath every skill your reps carry. Six categories, including Does Not Need Approval, Stays in the Moment, and Comfortable Discussing Money, determine whether a rep's skills actually work in the field. The kickoff surfaces each person's Sales DNA profile using the OMG Assessment, then builds a Clubhouse environment where the team holds shared standards, calls each other up, and competes with pride, not ego.
The difference is not motivation. It is infrastructure.
Generic sales training feels good in the room. Then real calls start and nothing translates to the trades.
Built exclusively for contractors. Every script, role play, and framework comes from the trades, not a generic sales textbook.
591+ active members inside STG Academy. Weekly coaching calls. Frameworks built for the trades. We implement alongside you, not just train and leave.
Talk to someone who has been in your shoes. Ryan built and sold a roofing company before coaching 900+ contractor teams. Get your questions answered before you commit.
Email Us Schedule a CallCommon questions from contractor owners and sales leaders before they commit.
The kickoff is the starting line, not the finish line. You leave with infrastructure built and a team aligned to a shared system.
STG trains contractors only. Roofing, HVAC, plumbing, electrical, general contracting, and more. Every script, role play, and framework is built around contractor-specific situations.
Yes. Role clarity is one of the core outcomes of the kickoff. Everyone learns where they stand and what their job actually is.
That is the most common situation we walk into. The kickoff is designed to shift belief, not just teach tactics.
This is a process, not a switch. The kickoff creates immediate clarity and alignment. Measurable sales improvement follows consistent implementation over time.
The Sales Team Kickoff is built for contractors who are serious about building a system, whether you have two reps or twelve.