Free Sales Assessment for Contractors

Free Sales Assessment for Contractors

Find out exactly where your sales team is leaving money on the table.

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What the Assessment Measures

What's Included in Your Free Sales Assessment

The OMG Assessment gives you a baseline score across the exact categories that drive sales performance in the trades. Here is what we measure and why each one matters.

Contractor sales rep reviewing performance data on tablet at job site
Will to Sell

Will to Sell

Before we touch technique, we measure the engine. Will to Sell tells you if a salesperson actually wants to win, or just wants a paycheck.

Desire measures whether your rep genuinely wants to succeed in sales, not just show up. Low Desire scores explain why reps stop following up, avoid hard conversations, and settle for small wins. The assessment scores this objectively so you stop guessing.
Commitment measures willingness to do what it takes, ethically and consistently, to close business. A high-Desire rep with low Commitment will still cut corners when the process gets uncomfortable. We identify that gap before you invest in training.
Outlook measures how your rep sees themselves, their trade, and your company. A rep who is embarrassed to sell roofing or HVAC will sabotage deals before they start. Outlook is the belief layer that sits under every sales call.
Sales leader reviewing team assessment results with coaching notes
Sales DNA

Sales DNA

Sales DNA is the operating system underneath every skill. You can train technique all day, but if the OS is broken, the apps will not run. This is what separates reps who plateau from reps who compound.

Does your rep need the prospect to like them before they can ask a hard question? Needing approval kills qualifying. The assessment scores six Sales DNA categories including Approval Need and Supportive Beliefs, both of which are major hidden blockers in contractor sales.
Uncomfortable discussing money means reps underqualify on budget, throw out discounts early, and flinch at price objections. We measure exactly how comfortable your team is having the money conversation, the one most contractors avoid.
Staying in the moment means not letting fear of rejection or past failures run in the background during a live sales call. Reps who score low here miss buying signals and get in their own way. The assessment catches this before it costs you deals.
Contractor reviewing sales pipeline milestone tracking sheet
Tactical Competencies

Tactical Competencies

Ten specific sales skills scored objectively. Not a self-report. Not a personality quiz. Actual competency data on the skills that determine whether deals close or stall at the proposal stage.

Most contractor reps skip qualifying and go straight to the proposal. The assessment measures how well your team uncovers pain, decision process, budget, and compelling reasons before presenting. These are the milestones that separate a proposal from a close.
The Inoffensive Close only works when all the qualifying work is already done. If your reps score low on closing, the real problem is usually upstream. The assessment shows you exactly where in the process deals are leaking so coaching targets the actual bottleneck.
Prospecting competency tells you whether your team can generate pipeline or only work inbound leads handed to them. For contractors building commercial books of business, this score predicts revenue growth more than any other single metric.
Sales manager reviewing individual rep scorecards during team meeting
Individual vs. Team Breakdown

Individual vs. Team Breakdown

The assessment works for a single rep or an entire sales team. You get individual scores and a team composite. That means you can coach each person to their specific growth lever, not deliver one-size-fits-all training.

Each rep gets their own report showing Will to Sell scores, Sales DNA profile, and Tactical Competency rankings. You can see at a glance who is held back by mindset versus who needs skill development. That distinction alone changes how you coach.
The team composite shows patterns across your entire sales organization. If every rep scores low on money comfort, that is a systemic issue, not a personnel issue. If only one rep scores low, that is a targeted coaching conversation. Both are fixable with the right data.
The lowest-scoring category becomes the priority. That is the constraint choking your team's performance right now. Ryan's STG program is built around your actual scores, not a generic curriculum. This is how training becomes implementation instead of information.
Ryan Groth coaching contractor sales team using Baseline Selling baseball diamond framework
How the Results Connect to Training

How the Results Connect to Training

The assessment is not a standalone report you file away. It becomes the foundation of your entire STG coaching plan. Every course, coaching call, and framework maps back to what the data shows.

The Baseline Selling methodology maps the baseball diamond to every deal in your pipeline. First base is the appointment. Second base is a fully qualified prospect with pain identified, decision process understood, and cost quantified. Third base is the proposal. Home is the closed deal. Your assessment scores tell us exactly which base your team struggles to reach.
STG uses 15+ named frameworks including Feel the Pain, Quantifying the Problem, Equal Business Stature, and the Milestone-Centric Sales Process. Your assessment results point to the frameworks your team needs most. You are not working through a generic curriculum. You are solving your specific gaps.
Weekly live coaching calls run separate tracks for residential reps, commercial reps, and sales leaders. Your team joins the track that fits their role. Coaching conversations reference actual assessment scores so accountability is specific, not motivational. Recordings are available if a call is missed.
Contractor owner and sales leader reviewing STG program roadmap together
What Comes After the Assessment

What Comes After the Assessment

The assessment is step one, not the finish line. Once you have the data, STG has a full delivery system to act on it. From self-paced courses to fractional sales leadership, the tier matches where you are and where you want to go.

STG Academy on Skool gives you 10 structured courses with 545 modules across residential, commercial, and leadership tracks. 591+ active members are in the community right now. You get 30+ proprietary worksheets, scripts, and playbooks. Self-paced but structured, not a video dump with no direction.
Beyond the courses, STG runs weekly live coaching calls and monthly Boardroom sessions with Ryan directly for C-Suite and ownership. For contractors at scale, Platinum Fractional Sales Leadership means STG manages your sales team as if it were their own. The level of involvement matches the size of the problem.
The 2-day on-site Sales Launch Workshop builds the infrastructure. Scripts, pipeline process, CRM setup, role-play, team kickoff. It is designed to get your team running the Baseline Selling system from day one, not six months from now. The assessment tells us where to focus during those two days.
How the Assessment Works

How the Free Assessment Works

Four steps. Objective data. A clear picture of exactly where your sales operation stands today.

1

Take the OMG Assessment

Complete the OMG Assessment online. It measures Will to Sell across three drivers: Desire, Commitment, and Outlook. No fluff questions. No personality typing. Real data on what actually drives sales performance.

2

Reveal Your Sales DNA

Your Sales DNA score reveals the internal operating system running your sales team. Six categories show whether your reps need approval, avoid money conversations, or bring limiting beliefs into every call. This is the OS beneath the skills.

3

Score Your Tactical Skills

Ten tactical competencies get scored individually. Prospecting, qualifying, closing, handling objections. You see exactly which skills are costing you deals right now. No guessing. No vague feedback. Specific numbers tied to specific gaps.

4

Get Your Coaching Roadmap

Your results map directly to the Baseline Selling methodology. The lowest-scoring areas become your first coaching priorities. This is how 900+ contractor companies across 12 trades started building a real sales operating system.

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Get Your Free Assessment

Request Access to the Assessment

Fill out the form below to get access. The assessment takes about 25 minutes and gives you real data on where your sales operation stands — not a guess. We'll send your results and walk you through what they mean.

900+ contractor companies have used this as their starting point.

Ryan Groth coaching a contractor sales team
Built by a Contractor

Ryan grew up in the trades, played pro ball, then built and sold a roofing company. He coaches from experience, not theory.

Ready to See Where You Stand?

900+ contractor companies have used this assessment as the starting point. It takes about 25 minutes and gives you real data, not a guess.

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Real Results from Contractors Like You

No pressure. No pitch. Just straight answers about what happens when you take the assessment.

It is completely free. The OMG Assessment gives you objective data on Will to Sell, Sales DNA, and your tactical competencies. You get the results. No credit card required.

  • No hidden fees. No auto-enrollment. You take it, we review it together, you decide what to do next.
  • If STG is not the right fit for your situation, we will tell you that directly. We only work with contractors who are ready to commit.

Plan for about 25 minutes. The assessment is built by Objective Management Group, a third-party evaluation tool, not an STG sales quiz.

  • Answer honestly. The data is only useful if it reflects where you actually are right now, not where you want to be.
  • Once you finish, we schedule a call to walk through your results and identify your specific growth levers together.

You get a clear picture of three things: your Will to Sell, your Sales DNA, and your tactical competencies. Each area shows exactly where you are strong and where you are leaving revenue on the table.

  • Will to Sell covers Desire, Commitment, and Outlook. These are the drivers most contractors never measure.
  • Sales DNA is the operating system underneath your skills. If the OS has gaps, no amount of closing technique will fix your numbers.

Both. Many contractor owners start with themselves, then bring their team into the assessment once they see what it reveals. The data becomes the foundation for coaching every rep to their specific gaps.

  • Individual assessments pinpoint personal growth levers. Team assessments show you exactly where your pipeline is breaking down.
  • This is how STG replaces guesswork with a real coaching system. You coach to data, not feelings or gut instinct.

We review your results together and talk honestly about what they mean for your sales operation. Then you decide if you want to go further. There is no pressure and no hard close.

  • If there is a fit, we walk you through the right entry point, whether that is online training, weekly coaching calls, or private consulting.
  • If it is not the right time, you still walk away with objective data you can use. That is worth something on its own.

STG trains contractors exclusively, but that includes roofing, HVAC, plumbing, electrical, general contracting, painting, outdoor living, landscape design, window and glass, and more.

  • Every example, script, and framework is built around contractor-specific situations. Not generic B2B theory adapted for the trades.
  • 900+ companies across 12 or more trades have gone through this process since 2018. The methodology is proven in your industry.