Free Sales Training Webinars & Recorded Workshops

Join live training events, access recorded workshops, and learn proven sales strategies from industry experts. Free webinars covering Baseline Selling, sales management, team building, and contractor business growth. Available nationwide with virtual attendance.

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Ryan Groth leading sales training workshop for contractors
Sales Transformation Group team training session

Upcoming Live Webinars & Training Events

Join contractor business owners, sales managers, and sales reps nationwide for live training on proven sales strategies, team building, and business growth. Free webinars, interactive Q&A sessions, and expert insights from Ryan Groth and the STG coaching team. Register below to secure your spot and receive calendar invites with Zoom links.

5 Sales Mistakes Contractors Make webinar

Learn the most common sales mistakes contractors make and proven solutions to fix them.

5 Sales Mistakes Contractors Make (And How to Fix Them)

Join Ryan Groth for a deep dive into the biggest sales mistakes holding contractors back. Learn data-driven solutions from 500+ contractor transformations and 8 years of industry-specific sales coaching.

  • Mistake #1: Bidding and begging instead of qualifying
  • Mistake #2: Hiring reps without training infrastructure
  • Mistake #3: No structured sales process for your team
  • Mistake #4: Selling price instead of value
  • Mistake #5: Owner stuck in sales role indefinitely
Building High-Performing Sales Teams workshop

Build a sales team that performs consistently without owner involvement in every deal.

Building a High-Performing Contractor Sales Team

Learn the exact framework STG uses to help contractors recruit, train, and manage sales teams. Discover the 36-milestone journey, sales infrastructure essentials, and how to scale from owner-dependent to team-driven revenue.

  • Recruiting systems: How to attract sales talent
  • Training infrastructure: Onboarding new reps effectively
  • Sales management fundamentals: Meetings, coaching, accountability
  • The 36-milestone journey framework explained
  • Case studies: Contractors who built successful teams
Baseline Selling 101 framework webinar

Learn the consultative sales framework used by 1,000+ contractors to improve closing ratios.

Baseline Selling 101: Introduction to the Framework

Master the foundational Baseline Selling methodology that helps contractors sell on value instead of price. Learn the "running the bases" approach, qualification techniques, and consultative selling strategies proven across construction and trades.

  • The Baseline Selling framework: Home to first to second to third
  • Qualifying prospects properly (stop bidding and begging)
  • Discovery techniques: Asking better questions
  • Presenting value instead of price
  • Closing with integrity (no pressure tactics)

On-Demand Training Library

Access recorded workshops and training sessions anytime - watch at your own pace

Closing More Commercial Jobs
FREE
On-Demand Access
47 minutes • Recorded November 2024
  • ✓B2B sales strategies for contractors
  • ✓Commercial vs residential differences
  • ✓Building owner relationships
  • ✓Pricing commercial projects effectively
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Hiring Sales Reps That Actually Sell
FREE
On-Demand Access
62 minutes • Recorded October 2024
  • ✓Recruiting systems that attract talent
  • ✓Interview questions that reveal sales ability
  • ✓Onboarding process for new reps
  • ✓Setting expectations from day one
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Sales Management Fundamentals
FREE
On-Demand Access
71 minutes • Recorded September 2024
  • ✓Running effective weekly sales meetings
  • ✓Coaching conversations that improve performance
  • ✓Accountability without micromanaging
  • ✓KPIs every sales manager should track
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Transitioning Storm Sales to Retail Revenue
FREE
On-Demand Access
54 minutes • Recorded August 2024
  • ✓Weather-dependent revenue challenges
  • ✓Building predictable retail sales pipeline
  • ✓Selling $25K+ retail projects
  • ✓Case study: $4M to $16M transformation
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Sales Competency Assessments Explained
FREE
On-Demand Access
39 minutes • Recorded July 2024
  • ✓How STG's assessments work
  • ✓Identifying supportive vs sabotaging beliefs
  • ✓Using data to coach sales reps
  • ✓Building skills systematically
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The 36-Milestone Journey Framework
FREE
On-Demand Access
68 minutes • Recorded June 2024
  • ✓Overview of all 36 sales infrastructure milestones
  • ✓Where most contractors get stuck
  • ✓Systematically building sales organization
  • ✓Tracking progress and accountability
Watch Now

*Free Access to All Recordings - Complete a quick registration form to access our entire library of recorded webinars and training workshops. Watch anytime, on any device. Questions? Email Us or email info@salestransformationgroup.com