Free Sales Training Webinars
Recorded workshops and live training events for contractor sales teams.
Popular Webinars
Free, on-demand training pulled from real STG sessions. Watch the framework, then bring it to your next deal. New webinars added regularly.
Baseline Selling for the Trades
The baseball diamond isn't a metaphor. It's how you run every deal. First base is the appointment. Second base is a fully qualified prospect with pain identified, decision process mapped, and cost of inaction quantified. Third base is your proposal. Home is the close.
Sales DNA and the Mindset OS
Your Sales DNA is the operating system underneath every skill you have. You can learn every closing technique and still lose deals. If the OS is broken, the apps do not run. These webinars go directly after the six internal drivers that make or break sales performance.
Discovery and Qualifying: Feel the Pain
Most contractors pitch too early. They hear a problem and reach for a solution before the prospect has felt the full weight of staying stuck. These webinars teach the discovery process that makes your proposal a confirmation, not a pitch.
Closing Without Pressure
The Inoffensive Close is not a technique. It is the natural result of doing every prior step correctly. When pain is quantified, the decision process is mapped, and compelling reasons are on the table, closing is a confirmation, not a confrontation.
Commercial Sales: Fleet, PM, and Multi-Stakeholder Deals
Commercial sales in the trades is its own discipline. Selling to a property manager, a fleet director, or a facilities VP is different from residential. These webinars cover the specific frameworks STG built for commercial contractor sales.
Sales Leadership and Team Building
Building a sales team that performs without you in every deal is a different skill than selling yourself. These webinars address the operating system for sales leaders in contracting companies, from the 6 Daily Standards to Boardroom-level strategy.
On-Demand Training Library
Pick the format that fits where you are right now. Every track is built exclusively for contractors.
Free live sessions. Contractor-specific content. No filler.
Our free webinars cover the Baseline Selling methodology, Sales DNA fundamentals, and common sales breakdowns specific to roofing, HVAC, plumbing, and other trades. Each session uses real contractor scenarios. Not adapted corporate theory. You will learn what first base, second base, and third base mean for your sales process, and why most deals stall before a proposal is ever written.
- Baseline Selling framework applied to contractor-specific deal types
- Live Q and A with Ryan Groth and the STG coaching team
- Recordings available after each session for replay on your schedule
591 members. 10 courses. Weekly live coaching by role.
STG Academy is where the real work happens. The Residential Sales Accelerator and Commercial Sales Accelerator walk you through every phase of the Milestone-Centric Sales Process. Each phase includes quizzes, downloadable worksheets, and coaching recordings from real contractor situations. Separate weekly live call tracks cover residential reps, commercial reps, and sales leaders. Over 591 active members are inside right now, sharing wins and working the same frameworks you will use.
- 10 courses covering residential, commercial, and leadership tracks
- 30-plus proprietary worksheets, scripts, and playbooks included
- Weekly live coaching calls with separate tracks by role and market type
C-Suite level coaching. Direct access to Ryan. Built for leaders, not reps.
The Boardroom program is monthly C-Suite coaching with Ryan Groth directly. Sales reps are not allowed. This is for owners and sales leaders who need to operate at a different level, covering frameworks like the 6 Daily Standards, Theory of Constraints, and Achievement Roadmap. Private Consulting is one-on-one for contractors at five million or above in revenue. Platinum Fractional Sales Leadership goes further. STG manages your sales team as if it were our own.
- Monthly Boardroom calls with Ryan Groth for owners and sales leaders only
- Private one-on-one consulting for contractors doing five million or more
- Platinum Fractional Sales Leadership where STG runs your sales team alongside you