Stop being your own sales manager. STG runs your sales team as if it were our own.
We run the operating system. You run the company.
Before we build anything, we measure what you actually have. The OMG Assessment gives us objective data on every rep, covering Will to Sell, Sales DNA, and tactical competencies across 16 categories.
We install a structured, measurable sales process built for the trades. The Baseline Selling methodology gives every rep and every deal a clear position on the diamond at all times. No more guessing where a deal stands.
Consistent coaching is what separates installed systems from abandoned ones. Your team gets structured weekly calls on separate tracks for reps and leaders, with recorded sessions available for review and reinforcement.
We do not hand you a playbook and walk away. STG comes on-site for a 2-day Sales Launch Workshop to build your sales infrastructure from the ground up, alongside your team, in your market.
We stay inside your pipeline on an ongoing basis. Every deal gets a position. Every rep gets coached to specific milestones. This is fractional sales management, not a quarterly check-in.
For contractors selling commercial, your existing accounts are your biggest untapped revenue source. We install the ADM system to grow wallet share inside current relationships, not just chase new ones.
Platinum is not a course you buy and forget. It is a structured engagement where STG operates inside your sales organization. Four phases. Each one builds on the last.
We start with your OMG Sales Assessment. Every rep and leader on your team gets assessed. We measure Will to Sell, Sales DNA, and the 10 tactical competencies. No guessing. No gut feelings. We know exactly where each person is weak before we touch anything else.
Within the first 30 days, STG runs a 2-day on-site Sales Launch Workshop with your team. We build your Milestone-Centric Sales Process, set up your Baseline Selling diamond, and install the 6 Daily Standards your sales leader will run from that day forward. Infrastructure first.
STG joins your weekly sales meetings, ride-alongs, and pipeline reviews. We coach to specific milestones, not vibes. Every deal is tracked on the diamond. Every rep gets coached to their lowest OMG score. Your sales leader gets direct Boardroom access to Ryan on a monthly basis.
We build your hiring profile, onboarding checklist, and rep evaluation system so you stop depending on one person. The goal is a sales organization that runs without the owner closing every deal. Predictable pipeline. Measurable results. A team that performs whether you are watching or not.
Three integrated tracks. One operating system. STG runs alongside your team every step of the way.
Every deal tracked. Every rep assessed. No more guessing.
Before we coach anyone, we build the system your team will run on. We start with the OMG Sales Assessment to get objective data on every rep: Will to Sell, Sales DNA, and tactical competencies scored. No guessing about who can sell and who needs what. Then we install the Baseline Selling methodology, your Milestone-Centric Sales Process, and a pipeline tracking structure that tells you exactly where every deal sits on the diamond at any moment.
We manage your sales team. Not just advise. Manage.
This is where Platinum separates from every other program. STG does not hand you a playbook and leave. We manage your sales team as if it were our own. That means applying the 6 Daily Standards framework, running Boardroom-level leadership cadences, and coaching your sales manager to lead with Equal Business Stature and real accountability. Weekly coaching calls cover your actual deals, your actual reps, and your actual pipeline. Residential and commercial tracks run separately so nothing gets generic.
Built for contractors. Every script. Every framework. Every tool.
Your reps get the full STG methodology, not a watered-down version. Feel the Pain discovery, the Inoffensive Close, Compelling Reasons, Quantifying the Problem, and Sales DNA coaching are all built into the weekly rhythm. Thirty-plus proprietary tools, scripts, and worksheets give reps something to use on calls today. Ride-along evaluations and coaching checklists keep skills from slipping back. This is the operating system running underneath every conversation your team has with a prospect.
Three areas where STG gets hands-on with your team, your process, and your numbers.
OMG Assessment
Before we change anything, we measure everything. Every rep on your team completes the OMG Sales Assessment, which scores Will to Sell, Sales DNA, and ten tactical competencies. The results tell us exactly where the operating system is broken. Low Comfortable Discussing Money score means reps are caving on price before the prospect says a word. Low Stays in the Moment score means fear is killing closes. We read the data, identify the bottleneck, and build the plan around that one constraint. No guesswork. No generic improvement plans.
Baseline Selling Diamond
The Baseline Selling methodology is built on the baseball diamond. First base is the appointment. Second base is a fully qualified prospect, meaning pain is labeled, decision process is understood, and the cost of inaction is quantified in real dollars. Third base is the proposal. Home is the closed deal. Your reps stop winging it at every stage because every stage has a milestone that must be hit before moving forward. We install this inside your CRM, train your reps on it in contractor-specific scenarios, and coach your sales leader to manage to it week over week.
Weekly Coaching + Leadership
This is where Platinum separates from every training program you have tried before. We do not hand you a playbook and disappear. We show up weekly. Separate coaching tracks for residential reps, commercial reps, and sales leaders. Monthly Boardroom calls with Ryan Groth directly for your leadership team. The 6 Daily Standards framework keeps your managers off reactive mode. The Achievement Roadmap connects daily execution to your revenue goals. Ride-along evaluations, accountability tracking, and pipeline reviews included. 900 plus companies have built on this foundation since 2018.
Real Google reviews from contractors who've transformed their sales teams with STG
900+ companies across 12+ trades. Here is what structured sales leadership actually produces.
Contractors across roofing, HVAC, plumbing, electrical, and more have built real sales teams since 2018.
Active members in STG Academy on Skool. Contractors sharing wins, accountability, and real-world application every week.
10 courses. 545 modules. Every framework built around contractor-specific scenarios, not generic sales theory.
Worksheets, scripts, playbooks, and trackers built for the trades. Your team implements from day one, not month three.
You came here because your sales team is not performing the way it should. That problem does not fix itself. STG steps in, builds the operating system, and manages the process with you. One conversation is all it takes to find out if Platinum is the right move.
We run your sales operation across three interconnected functions. Each one builds on the other.
Data-driven. No guesswork.
Every Platinum engagement begins with the OMG Sales Assessment for your entire team. This gives us objective data on Will to Sell, Sales DNA, and Tactical Competencies for each rep. We find out who can be coached up, who needs repositioning, and where the bottleneck actually lives. No guessing. No assumptions. We build your development plan from the assessment results.
Every deal has a position. Every position has a milestone.
Assessment tells us where you are. The Baseline Selling methodology is what we build from there. Your reps learn to track every deal by position on the diamond. First base is the appointment. Second base is a qualified prospect with pain identified, decision process understood, and cost of the problem quantified. Third base is your proposal. Home is a closed deal. Every stage is measurable. Your pipeline stops being a mystery.
We manage. You build.
This is where Platinum separates from every other sales training program. We do not hand you a manual and leave. We operate as a fractional sales leadership layer inside your company. That means running the 6 Daily Standards framework with your team, leading coaching conversations tied to specific pipeline milestones, and participating in your sales meetings. You get a VP of Sales function without carrying the full-time salary.
Most programs hand you a playbook and walk away. We stay in the game with you.
Generic sales training adapted from B2B theory. You get a binder, a workshop, maybe a call. Then you're on your own to figure out how it fits your crew.
Built exclusively for contractors across 12+ trades. STG manages your sales team as if it were our own. Fractional leadership, hands-on implementation, and ongoing accountability, not a one-time event.
since 2018, STG has helped 900+ companies across North America stop winging it and build sales teams that perform without the owner holding everything together. This is not a motivational speech. It is a sales operating system, built for your trade, implemented alongside you.
Generic training leaves your team to figure it out. We run it with you.
Generic sales training built for any industry, handed off after the workshop, and forgotten by Friday.
Contractor-exclusive methodology built in the trades since 2018. We manage your sales team like it's ours, every week.
Platinum is for established contractors who are done experimenting. We step in, implement the system, and run your sales operation alongside you. This is not a course. It is leadership.