MOST POPULAR, Recurring 1-on-1 coaching: a guided journey through the 36-milestone sales infrastructure system with monthly calls, milestone tracking, and a customized roadmap.
Sales Builder Coaching takes you through a structured 36-milestone journey, transforming your sales operation one step at a time with weekly accountability.
You start with the OMG Sales Assessment. It measures Will to Sell across Desire, Commitment, and Outlook. It scores your Sales DNA across six categories. It maps your tactical competencies across ten skills. Your lowest scores become your first coaching priorities. No guesswork, no gut feelings. Objective data sets the foundation.
Every week you join a live coaching call built for your track, residential or commercial, rep or leader. Sessions cover Baseline Selling methodology, contractor-specific scenarios, and real deal reviews. Recordings are posted so you never miss a session. You are not studying theory. You are running plays on your actual pipeline.
Baseline Selling puts every deal on the diamond. First base is your appointment. Second base is a fully qualified prospect, pain identified, decision process understood, cost of inaction quantified. Third base is your proposal. Home is the close. You always know where every deal stands, and so does your coach. Pipeline management becomes a real conversation, not a guess.
Members get access to 30-plus proprietary worksheets, scripts, and playbooks inside STG Academy on Skool. That includes the Baseline Selling Sales Script, the Closing and Objection Playbook, the Compelling Reasons Worksheet, and the Quantifying the Problem Worksheet, among others. You are implementing the full system, not collecting slides.
Recurring 1-on-1 coaching through the 36-milestone journey with monthly coaching calls, milestone tracking, accountability, and a customized roadmap. Perfect for owners and managers building sales infrastructure systematically.
You stop winging deals and start tracking every opportunity by position on the diamond. First base, second base, third base, home. Every deal has a location. Every rep knows where they stand.
Your program starts with objective data, not guesswork. The OMG Assessment identifies exactly where your sales DNA is strong, where it is holding you back, and what to fix first.
This is the accountability engine. Separate tracks for residential reps, commercial reps, and sales leaders. Live, recorded, and built around real deals in your pipeline right now.
You are not building scripts and worksheets from scratch. Every tool in the program was built specifically for contractors. You get them on day one and use them inside the calls.
Most contractors pitch too early. Feel the Pain trains you to label the problem, expand it, and quantify it before any solution enters the conversation. The prospect sells themselves before you close anything.
Skill training without mindset work fails. The program directly targets the beliefs that cause reps to soften their approach, skip qualifying questions, and live in quote-and-hope mode.
Three pillars that work together. Each one builds on the last.
Live coaching. Real deals. Real accountability.
Every week you show up to a live coaching call built specifically for your role. Separate tracks exist for residential sales reps, commercial sales reps, and commercial sales leaders. You bring real deals, real objections, and real pipeline problems. The call works through them using Baseline Selling. Sessions are recorded so you never miss a rep.
Know where every deal stands. Every single day.
Baseline Selling maps every deal to a position on the baseball diamond. First base is a booked appointment. Second base means you have identified the pain, understood the decision process, and quantified the cost of the problem. Third base is your proposal. Home is a closed deal. You always know exactly where each deal stands, and so does your coach.
Data in. Guesswork out.
Before your first coaching call, you complete the OMG Sales Assessment. It measures Will to Sell across Desire, Commitment, and Outlook. It scores your Sales DNA across six categories. It evaluates ten tactical competencies. Your lowest scores become your priority growth levers. Coaching is never generic because your data tells us exactly where to focus.
Real Google reviews from contractors who've transformed their sales teams with STG
Join 900+ contractor owners who are systematically building sales infrastructure with expert coaching and accountability. Monthly 1-on-1 calls, milestone tracking, customized roadmap, and ongoing support through the 36-milestone journey.
Sales Builder Coaching runs on structure, data, and live accountability. Here is exactly what you get each week.
Live. Weekly. Contractor-specific.
Every week you join a live coaching call on your track. Residential reps, commercial reps, and commercial sales leaders each have a dedicated session. Ryan and the STG team coach to real contractor scenarios: fleet account management, door-to-door roofing, HVAC comfort system upgrades, commercial property manager sales. Not generic B2B theory. Recorded sessions are posted in your Skool track so you never fall behind.
Know where every deal stands. Always.
Baseline Selling maps your sales process to a baseball diamond. First base is the appointment. Second base means pain identified, decision process understood, and cost of inaction quantified. Third base is the proposal. Home is the closed deal. You always know where every deal stands. No more guessing, no more quote-and-pray. The Milestone-Centric Sales Process makes each step measurable so coaching conversations focus on specific positions, not vague impressions.
Objective data. Targeted coaching. Measurable progress.
Before your first coaching call, you complete the OMG Sales Assessment. It measures Will to Sell across Desire, Commitment, and Outlook. It scores your Sales DNA across six categories. It evaluates ten tactical competencies. Your lowest scores become your coaching priority. No more wondering why a rep keeps stalling deals or discounting on price. The data points directly to the constraint. Coaching then targets that specific gap, not a general curriculum.
Most sales training is built for software reps or car dealers. This is built for the trades.
One-size-fits-all courses built for industries that have nothing to do with roofing, HVAC, or plumbing.
Every script, role play, and framework is written around real contractor scenarios. Roofing, HVAC, plumbing, electrical, and more.
591+ active members are already inside STG Academy. The application takes less than five minutes. Ryan reviews every one personally.
Apply for Sales Builder Coaching and get a structured sales system built around your trade. Not theory. Implementation.
Schedule a Call Apply NowReal answers from contractors who asked the same thing before joining.
We only train contractors. Every script, role play, and framework is built around trades scenarios, not adapted from corporate B2B playbooks.
You get structured implementation, not just videos to watch. Weekly live coaching calls, Baseline Selling methodology, the OMG Assessment, and 30+ proprietary tools.
Sales transformation takes consistent work over time. We do not promise timelines. We promise a process and weekly accountability to keep you moving.
Most training delivers information and leaves. We implement alongside you with weekly live calls, milestone tracking, and real accountability built into the structure.
Sales Builder Coaching is built for exactly that situation: the owner still closing deals while trying to build a team that does not depend on them.
Not everyone is the right fit. We work with contractors who are committed to building a real sales operation, not looking for a quick shortcut.
