Build a Profitable Roofing Service Division
Unlocking Service Growth is Ryan Groth's step-by-step system for roofing contractors who want to build or grow a commercial and retail service division. Service and reroofing feed each other. Done right, service becomes a compounding growth engine for your whole business.
Why Service Is the Smartest Growth Move You Can Make
Before founding STG, Ryan Groth spent years in sales leadership at a large South Florida roofing company running a serious service operation. He saw exactly what separates a service division that drives growth from one that just creates overhead. The contractors with the most sustainable, recurring revenue almost always have service and maintenance at the center of their model. Here is why: a strong service operation generates reroof leads, and a strong reroof operation generates service clients. It compounds. The core principles do not change as you scale. The business gets more complex, but it does not have to get more complicated.
- Service and reroofing feed each other, a built-in lead engine
- Recurring maintenance revenue you can count on before the year starts
- Systems that work the same whether you run 2 trucks or 30
Every Stage of a Service Project, Mapped
From the first phone call to an ongoing maintenance agreement, every step has a clear owner and a clear next move. This is the operating system that turns service from overhead into your most profitable, most predictable line of business.
Generate & Qualify
Build your marketing engine, define your offerings, and turn every inbound call into a qualified opportunity. Your phone answerer is your brand ambassador, not a transfer button.
Inspect & Estimate
Train account managers to inspect a roof thoroughly and quote with confidence, using a pre-built deficiency price list so they close in the same visit instead of going back to a desk to do math.
Propose & Produce
Present a proposal that closes, hand off a complete project folder, and run the job in the field with the supervisor, project manager, and crew roles each held accountable for profitability and safety.
Close Out & Maintain
Invoice fast, manage warranties, and roll every completed roof into a recurring maintenance agreement, the single most powerful growth lever in the service business.
The Hard Part, Already Done for You
26 modules of training, plus the tools that normally take years to build. Hover any card for the details.
130+ Pre-Built Deficiencies
See details130+ Pre-Built Deficiencies
The biggest barrier to entering service, solved on day one.
- Across EPDM, TPO, mod-bit, built-up, slope
- Material coverage + crew production rates
- Editable, load into any software
Roles, Systems & Discipline
See detailsRoles, Systems & Discipline
Run service like a production system, with every role accountable.
- Brand ambassador to project manager
- Gross profit per labor hour over $55
- 50% deposits, DSO under 20 days
Inspect, Estimate & Close
See detailsInspect, Estimate & Close
Train account managers to inspect, price, and present with confidence.
- Thorough inspection checklist
- Proposals that compare repair vs. replace
- The Inoffensive Close, built in
The Recurring Maintenance Engine
See detailsThe Recurring Maintenance Engine
The most powerful, most underused growth lever in roofing.
- ~$1,500 avg contract at ~80% margin
- Top operators add 100+ per year
- Service feeds reroof, reroof feeds service
The Numbers Behind a Service Division
Why service and maintenance belong at the center of your business model.
Across five roof systems, with material and labor rates built in.
On recurring agreements averaging about 1,500 dollars each.
Video, slides, group coaching, and one-on-one consulting.
Building high-performing sales teams since 2017.
Questions Contractors Ask
Everything you need to know about building a service division with STG.
No. This course is built to take you from zero, or to fix and scale what you already have.
- Start from scratch with a clear roadmap
- Or tighten up an operation that is leaking profit
The system is built for contractors focused on retail and commercial service growth, where recurring maintenance has the biggest payoff.
- Commercial property portfolios are the core target
- The principles apply across retail and commercial work
No. Ryan has consistently found that detail-oriented, task-focused people with good communication outperform experienced hires with bad habits. Technical knowledge is trainable.
- Hire for attitude and detail, train the roofing
- The deficiency price list does the heavy lifting
Recurring revenue. Maintenance agreements average around 1,500 dollars at roughly 80 percent margin, and they generate reroof leads for decades.
- Income locked in before the year starts
- A backlog of scheduled work during slow periods
Soon. The full program is in final production. Book a call now to get on the early list and start planning your service division.
- Get on the list before launch
- Start the conversation now, not later
It is operational, not motivational. Built by a contractor who ran a real service division, with the tools, roles, and pricing already done for you.
- Built from the field, not a textbook
- Comes with the deficiency list, forms, and contracts
Ready to Build Your Service Division?
Book a call with our team and we will map out where service fits in your business and what it would take to build it right. No pressure, just a real conversation.