Sales Transformation Consulting

Sales Transformation Consulting for Contractors

We turn unpredictable, owner-dependent sales into a structured, measurable system. Built only for contractors, by a team that has actually run the business, not a generic consultant reading from a playbook.

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★★★★★ 5.0 from 900+ contractors served since 2017 reviews
Sales transformation consulting

Not Theory. A Sales Operating System.

Most sales transformation consulting is a motivational speech and a slide deck. Ours is a complete operating system: the Baseline Selling methodology for process, the OMG assessment for data, weekly coaching for accountability, and 30+ tools for implementation. Ryan Groth built and sold a roofing company before founding STG, so every framework is built for how contractors actually sell.

  • A measurable, repeatable sales process, not a pep talk
  • Objective data on your team from the OMG assessment
  • Weekly coaching and accountability that makes it stick
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Ryan Groth coaching a contractor sales team
Built by a contractor, for contractors

Ryan Groth, Founder, Sales Transformation Group

STG vs. a Generic Sales Consultant

Why contractors stop hiring generalists and bring in STG.

Feature
Sales Transformation Group
Generic Consultant
Built for contractors
Only contractors, 12+ trades
Generic B2B theory
Founder experience
Built & sold a contracting business
Career consultant
A real system
Baseline Selling + 36 milestones
A slide deck & a speech
Objective data
OMG assessment on every rep
Opinions & gut feel
Ongoing accountability
Weekly coaching & ride-alongs
One-time workshop
Implementation
We do it with you, fractional option
Here is your binder, good luck
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What Contractors Say

★★★★★
5.0 from contractors across 12+ trades
"The 36-milestone system changed everything. I can predict my month's revenue within 5% now. Before STG, sales was a mystery. Now it is a process."
JakeRoofing Sales Manager
"Revenue is up 40% and my team actually enjoys selling now. The Baseline method took the guesswork out. Everyone knows exactly what to do on every call."
BrianHVAC Company Owner
"I used to hate sales training. It felt slimy. The STG approach is consultative and authentic. My technicians sell more because they believe in the process."
MariaPlumbing Company
"We went from owner-dependent sales to a real sales team. STG did not just train us. They built the infrastructure."
Growth StoryContractor
"The Baseline Selling methodology gave our team a structured process. No more winging it on every sales call."
HVAC ContractorSTG Client
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Why Contractors Choose STG

A track record built on real contractor results, not theory.

900+ Companies Served

Across 12+ trades since 2017.

36 Milestone Process

Every deal tracked and coachable.

15+ Named Frameworks

A complete sales operating system.

1-on-1 Coaching Available

From group calls to fractional leadership.

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STG consulting session
Still have questions?

Book a call and we will answer them.

Ready to talk?

Book a call with our team.

info@salestransformationgroup.com Book a Call

Common Questions

What contractors ask before getting started.

No. We work with contractors at many stages, from owner-led sales to full teams.

  • Owner-dependent or scaling
  • Residential and commercial

It is contractor-specific and built as a system, with data, coaching, and tools, not a one-time seminar.

  • Built only for the trades
  • Process plus accountability

Sales transformation takes real work and time. We focus on process and accountability, not overnight promises.

  • Measurable milestones early
  • Compounding over time

Assessment, then installing the system, then weekly coaching and measurement as you scale.

  • Multiple delivery tiers
  • From group coaching to fractional leadership

No. We train roofing, HVAC, plumbing, electrical, general contracting, and more, residential and commercial.

  • 12+ trades served
  • Industry-specific scenarios

Book a call. We will look at your sales today and map the right path forward.

  • No-pressure conversation
  • Clear next steps

Ready to Make Your Sales Predictable?

Book a call and we will map out where your sales process is leaking and what a transformation would look like for your business.

Book a Call info@salestransformationgroup.com