Most contractors are great at their trade but leave money on the table when it comes to selling. We give roofing, HVAC, plumbing, electrical, and GC teams a structured sales system that wins more bids at better margins.
Every example, role play, and script in our training is built around contractor-specific scenarios. We speak the language of bids, change orders, crews, and job costing because Ryan Groth built and sold a contracting business before founding STG. This is not generic sales theory adapted for construction. It is sales training designed for how contractors actually win work.
Not generic B2B theory. Real frameworks for the bid, the follow-up, and the close.
Qualify before you quote
Most contractors lose on price because they quote before they qualify. We flip that.
Baseline Selling
Baseline Selling gives your team a repeatable, milestone-based process so nothing stalls.
Every script and role play is built for your trade. Hover any card.
Storm, retail, and commercial roofing sales, from the door to the close.
Sell comfort-system upgrades and replacements without discounting.
Turn service calls into bigger tickets and repeat clients.
Win larger projects with a consultative, milestone-driven process.
Real results across the trades since 2017.
Across 12+ trades.
Roofing, HVAC, plumbing, electrical, GC, and more.
Every deal tracked and coachable.
We only train the trades.
What contractors ask before getting started.
Yes. Roofing, HVAC, plumbing, electrical, GC, painting, and more.
No. Most contractors come to us exactly there. We build the system from the ground up.
Yes. The whole method is built to sell value and qualify hard so you stop racing to the bottom.
Online courses, weekly live coaching, and in-person options, with tools and accountability.
Sales improvement takes real work. We focus on process and accountability, not overnight promises.
Book a call. We will look at how your team sells today and map the right path.
Book a call and we will show you where your sales process is leaking and how to fix it.