Build your sales infrastructure in 48 hours with a 2-day on-site workshop.
Two days. Your team. Your shop. We build the actual infrastructure together, so your reps leave with a system they already know how to run.
Before we arrive, we assess your team using the OMG Sales Assessment. This gives us objective data on Will to Sell, Sales DNA, and tactical competencies. We know exactly where each rep breaks down before Day 1 starts. No guessing. No generic curriculum. The workshop is built around your actual numbers.
Day 1 is process and language. We install the Baseline Selling methodology, map your specific sales process to the diamond, and build your Milestone-Centric Sales Process together. Every deal gets a position. Every rep learns what moves a deal from first base to second and why second base is where most deals die. Your trade. Your scenarios. Your scripts.
Day 2 is execution. Scorecards built. Call frameworks written. Role plays run against real objections your reps face in roofing, HVAC, plumbing, or electrical. We work through the Inoffensive Close, Feel the Pain discovery, and how to quantify the cost of inaction before a proposal ever goes out. Your team practices the process, not just hears about it.
You leave with a complete operating system, not a binder that sits on a shelf. Milestone tracking sheets, call scripts, scorecards, and a pipeline management framework your sales manager can run Monday morning. Post-workshop, your team connects to STG Academy's 591-plus member community and weekly coaching calls for ongoing accountability.
Each deliverable is a working piece of your sales infrastructure. Not a template to fill in later. Built, tested, and operational before we leave.
Every deal tracked by position on the baseball diamond. Home plate to first to second to third to closed. No more guessing where a deal stands.
Scripts written for your trade, your market, and your team. Not generic talk tracks. Word-for-word language your reps will actually use on Monday morning.
Objective data on every rep before the workshop begins. Will to Sell, Sales DNA, and Tactical Competencies measured and mapped. Coaching based on evidence, not gut feel.
Sales management becomes predictable when you measure the right things. We build your scorecards and define the daily standards your team is held to, not once a quarter. Every day.
Your reps learn to uncover, label, expand, and quantify prospect pain before ever presenting a solution. This is where deals are won or lost.
The workshop closes with the full operating system installed. Process, scripts, scorecards, assessment data, discovery skills, and your 90-day activation plan in one package.
We come to you. Two days. Your team walks out with a process, scripts, scorecards, and a system they actually understand and can use Monday morning.
Call us with questions Apply for the WorkshopStraight answers. No sales spin. If you have a question that isn't here, call us.
We build your sales infrastructure on-site with your team. This is not a lecture. It is a working session. By the end of day two, your team has a process they built together, not something handed down from above.
Most contractors who say they have a process mean their best rep has a personal style that works. That is not a process. A real process is documented, teachable, and trackable. We build the one your whole team can run.
The workshop works for small teams. If you are an owner who sells plus one or two reps, that is a valid starting point. Building the system early is the whole point. You install the operating system before you scale, not after.
Generic sales training teaches concepts and sends people home. This builds your actual tools while your team is in the room. Scripts are written with your language. Scorecards reflect your trade. The process is yours when we leave.
Not much on the front end. We handle the structure and facilitation. You bring your team ready to work. The preparation that matters most is making sure the right people are in the room for both full days.
The workshop installs the system. What keeps it running is consistent coaching and accountability. We do not drop the tools and disappear. There are clear paths to ongoing support depending on where you want to go next.
Three pillars. Every one installed before we leave.
The diamond tracks every deal. Your team stops winging it.
We map every deal stage to the baseball diamond. First base is the appointment. Second base is a qualified prospect with pain identified, decision process understood, and cost quantified. Third base is the proposal. Home is closed. Every rep on your team learns to track deals by position, not gut feel. No more guessing where a job stands.
Six standards. Executed daily. Results become predictable.
We install the 6 Daily Standards framework your sales leader runs every single day. Not a motivational poster. A structured operating routine that makes performance predictable. Reps know what is expected. Managers know what to inspect. You stop running your sales team by feel and start running it by process.
We install it with you. Not at you.
By the end of day two, your team is not carrying a binder home to read later. They have run live role plays, completed worksheets, and practiced the Feel the Pain discovery framework on real deals in your pipeline. Ryan and the STG team work inside your room, with your people, on your actual situations. That is what makes this different from a seminar.
Built on real results from real contractors across North America.
Over 900 companies across 12+ trades have built structured sales teams with STG since 2018. Roofing, HVAC, plumbing, electrical, and more.
591 contractors are active in STG Academy right now. Sharing wins, getting coached, and working the system week after week.
10 structured courses. 545 modules built for contractors only. Every script, framework, and rep scorecard comes from real trade scenarios.
Closing scripts, pipeline trackers, objection playbooks, scorecards. Your team leaves the workshop with tools they can use on Monday.
Real Google reviews from contractors who've transformed their sales teams with STG
You came here because your sales process depends too much on you. Two days changes that. We build the infrastructure, install it with your team, and hand you a repeatable operating system. The next step is simple.
Three core deliverables. Each one installed with your team before we leave.
From first call to closed deal, every stage has a milestone.
We map every deal stage to a specific milestone on the Baseline Selling diamond. Home plate to first to second to third to home. Each position has a clear definition, a qualifying question, and a measurable outcome. Your team stops guessing where deals stand and starts tracking them by position.
Scripts that fit your market. Scorecards your managers can use day one.
Generic scripts fail in the trades because the scenarios do not match. We build yours from the ground up using your company, your trade, your common objections, and your close. The Inoffensive Close framework means your reps stop dreading the ask because all the qualifying work has already been done before they get there.
Data-driven, structured, and managed by your leader, not dependent on Ryan showing up every week.
The 6 Daily Standards give your sales leader a structured daily routine that drives team performance without chaos. Your OMG Assessment data identifies each rep's Sales DNA gaps, so coaching targets the real bottleneck instead of everything at once. You leave with a system, not a binder full of slides nobody reads.
Most contractors try one. The ones who grow choose the other.
Most sales training is built for corporate B2B teams. Contractors adapt it themselves, or not at all.
We built every script, scorecard, and framework specifically for roofing, HVAC, plumbing, electrical, and the trades. Then we install it with your team in person.
The Sales Launch Workshop puts your process, scripts, and scorecards in place in two days. We work alongside your team, not just in front of them.
Most contractors try one approach and wonder why it doesn't stick. Here's the difference.
Off-the-shelf programs built for B2B software reps. Not your trade, not your world.
Two days on-site. Your process, your scripts, your scorecards, built for your trade and installed while we're in the room.
The Sales Launch Workshop installs a real operating system with your team in two days. 900+ contractors have made this shift. The next step is yours.