Master B2B and commercial sales with monthly group coaching built for the trades.
Each phase builds on the last. No skipping. No guessing. A structured path from cold prospect to closed commercial account.
Commercial buyers can smell a vendor who needs the deal. Equal Business Stature trains you to walk into any C-level meeting as a peer, not a pitch man.
Most contractors wait to get called. ADM flips that. You schedule proactive meetings with existing commercial accounts to grow revenue before something breaks.
Surface reasons do not close commercial deals. Compelling Reasons gets underneath the stated need to find the financial, operational, and personal pressure that makes change urgent.
Before a commercial buyer fires their current vendor, they need to feel the contrast clearly. Polarity creates that contrast by surfacing everything wrong with the current situation.
When a commercial buyer can see the dollar cost of their current problem clearly, the proposal stops being an expense and starts being a solution to something that is already costing them money.
The Baseline Selling framework tracks every commercial deal by position on the baseball diamond. You always know where the deal stands and exactly what needs to happen next.
Whether you are selling, managing a team, or running the whole operation, the Commercial Sales Accelerator has a specific track built for your role.
Contractor-to-contractor. Every scenario is built for the trades.
Built for contractors who sell commercial work to property managers, facility directors, and C-level buyers. You will learn Equal Business Stature so you walk in as a peer, not a vendor. You will learn to uncover Compelling Reasons before you ever build a proposal. And you will learn to quantify the cost of inaction so the prospect sells themselves. This is not generic B2B theory. Every script, worksheet, and role play is built around contractor-specific commercial scenarios.
Build a team that runs the system, not one that depends on you.
For the sales manager who needs to build a commercial team that performs without them hovering over every deal. You will implement the 6 Daily Standards framework, run a Milestone-Centric coaching process, and use OMG Assessment data to coach to specific weaknesses instead of gut feel. You stop being reactive. You build a system that produces results whether you are in the room or not.
900+ companies. 12+ trades. One coach who has built and sold in the field.
Monthly calls with Ryan Groth exclusively for ownership and executive leadership. No sales reps allowed. You work on Theory of Constraints, Achievement Roadmap, and the organizational decisions that determine whether your sales system scales or stalls. Private consulting is available for contractors at $5M and above who need direct, one-on-one access. This is where you build the architecture that makes everything else work.
Real Google reviews from contractors who've transformed their sales teams with STG
The Commercial Sales Accelerator is not a seminar. It is a structured operating system built in phases, with specific milestones you hit before moving forward. Each phase builds on the last.
You start with the OMG Sales Assessment. This gives you real data on Will to Sell, Sales DNA, and tactical skills. No guessing. Your lowest score becomes your first growth lever.
You learn Equal Business Stature and how to walk into a C-level meeting as a peer, not a vendor. ADM teaches you to grow existing accounts before chasing new ones. Compelling Reasons forces you to uncover why change is urgent, not just desired.
Polarity and Quantifying the Problem turn your discovery into a financial case. When the cost of inaction is mathematically clear, the prospect sells themselves. Includes the Quantifying the Problem Worksheet and Polarity Pinup for real commercial scenarios.
Weekly live coaching calls keep you accountable. Boardroom sessions give leaders a direct line to Ryan. Every deal is tracked by position on the Baseline Selling diamond so your pipeline stops being a guessing game.
You came here because commercial sales feels harder than it should. It is not your personality. It is not your trade. It is the system. The Commercial Sales Accelerator gives you Equal Business Stature, a repeatable qualifying process, and the frameworks to close C-level deals with confidence. Join 900+ contractors who stopped winging it.
This is the process behind the program. Each phase builds on the last.
Phase 7: Commercial Positioning
Most contractors walk into commercial meetings already one-down. They soften their questions, avoid pushing back, and hand over control before the conversation starts. That is Subservient Selling, and it kills deals. Equal Business Stature means you show up as a consultant with expertise the prospect needs, not a vendor hoping to get picked. You ask the hard questions. You challenge assumptions. You walk away from bad fits. Commercial buyers respect that. They sign contracts with people who operate at their level.
Commercial Qualifying Phase: Compelling Reasons + Polarity
A facility manager who says they need a new roof does not have a compelling reason yet. You need to double-click. What is breaking down operationally? What is the COO hearing about? What does another rework episode cost in labor, reputation, and executive stress? Compelling Reasons gets you past the surface answer to the real one. Polarity then builds the contrast between where they are and where they could be. When those two frameworks work together, the decision stops being about price and starts being about risk.
Commercial Discovery Phase: Quantifying the Problem
Most contractors skip this step entirely and go straight to price. That is why they get shopped. Quantifying the Problem means attaching specific dollar figures to what the prospect's current situation is actually costing them. Lost revenue per vehicle per day. Labor inefficiency on repeat repairs. Workers comp exposure from a deferred maintenance backlog. Executive stress from a vendor who keeps missing. When the math is on the table, your proposal is not a cost. It is the cheaper option. This is the nail in the coffin before any presentation goes out.
Most programs teach theory. We build your operating system.
One-day workshops, motivational speakers, and B2B scripts written for software companies. Not your world.
Every script, role play, and framework is built around real contractor scenarios. 900+ companies across 12+ trades have gone through this system since 2018.
Real contractors. Real commercial deals. Real coaching from Ryan Groth, who built and sold a roofing company and has trained sales teams in roofing, HVAC, plumbing, electrical, and more across North America.
Talk directly with the STG team. We will tell you honestly whether this program is the right fit for where you are right now.
Email Us Schedule a CallStraight answers. No pitch. If something is not a fit, we will tell you.
Every framework, script, and role play is built around contractor commercial scenarios. We only train contractors. Nothing is borrowed from B2B software or retail sales.
Sales transformation takes real work. Most members start applying frameworks in the first few weeks. Measurable pipeline changes typically show within 60 to 90 days of consistent implementation.
Most training is a one-day event with no follow-through. STG is structured weekly coaching, live calls, recorded sessions, 30-plus proprietary tools, and accountability built into every phase.
Investment varies by tier. STG Academy gives you 10 structured courses, 545 modules, weekly coaching calls, and the full resource library. Private and Platinum tiers include direct access to Ryan and fractional leadership.
The self-paced courses on Skool fit into a sales rep's existing schedule. Weekly coaching calls run focused and recorded so no one falls behind if they miss one.
Both. The commercial rep track is built for the owner still running commercial accounts. The commercial sales leader track is built for managers scaling a team. They run as separate coaching tracks.