Master in-home sales and close more homeowners with structured monthly group coaching.
Each phase builds on the last. Every framework is contractor-specific. Nothing here was adapted from corporate sales theory.
The signature STG process maps every residential deal to a position on the baseball diamond. You always know where you stand and what to do next.
The core STG discovery framework teaches residential reps to uncover, label, expand, and quantify prospect pain before presenting any solution.
Stop spreading effort across every lead source. The Honey Hole Method identifies your highest-value prospect concentrations and shows you how to work them systematically.
Performance without internal motivation collapses the moment the market gets hard. PTB builds the foundation that keeps residential reps performing when it is not easy.
Skills are apps. Sales DNA is the operating system. If the OS is outdated, no skill set will run at full capacity. This module identifies and fixes the six DNA categories holding your reps back.
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The curriculum is self-paced. The accountability is live. Weekly coaching calls and 591+ active members in STG Academy keep implementation moving forward.
Each phase builds on the last. No skipping. No winging it.
Track every deal by position. Know where it stands at all times.
Baseline Selling maps every deal on a baseball diamond. First base is the appointment. Second base is where you confirm pain, understand the decision process, and quantify the cost of doing nothing. Third base is the proposal. You do not pitch until you have earned second base. The Honey Hole Method in Phase 3 focuses your prospecting on the sources that already convert. Feel the Pain teaches you to label and expand problems before you ever mention a solution. The Milestone Tracking Sheet keeps every deal visible so nothing disappears into a pipeline black hole.
Upgrade the OS first. Then the skills actually stick.
Skills training fails when the operating system underneath is broken. Sales DNA is that OS. Six categories determine whether your new skills actually run: not needing approval, staying present, supporting your own buy cycle, being comfortable talking money, holding supportive beliefs, and maintaining Will to Sell. The PTB worksheet in Phase 2 ties your daily activity to your deeper why. Limiting beliefs get replaced with specific, written alternatives. The OMG Assessment gives you real data on where your OS is weakest so coaching targets the actual bottleneck.
591+ contractors. One community. Real reps doing the work.
The Skool platform hosts all 10 courses with 545 modules and a community of 591+ active members. Residential reps get their own weekly live coaching call track, separate from commercial and leadership tracks. Sessions are recorded and posted inside the relevant course modules. Phase quizzes hold you accountable before you advance. You are not watching videos alone and hoping it clicks. You are running reps alongside other contractors in roofing, HVAC, plumbing, and electrical who are working the same plays. Every example in every role play comes from contractor situations, not generic sales theory.
Real Google reviews from contractors who've transformed their sales teams with STG
The Residential Sales Accelerator runs through four structured phases. Each phase builds on the last. No skipping steps, no guessing what comes next.
You start with the OMG Sales Assessment. It gives you objective data on your Will to Sell, Sales DNA, and tactical skills. No more guessing why deals fall apart. Your lowest score becomes your first growth target.
Phase 2 builds your foundation using the PTB framework and Will to Sell drivers. Desire, Commitment, and Outlook get addressed before any technique. Sales DNA gets upgraded so skills can actually stick.
Phase 3 installs Baseline Selling and the Honey Hole Method. You learn to run deals through the diamond, identify where every opportunity sits, and stop prospecting in the wrong places. Feel the Pain goes in here too.
Weekly live coaching calls keep you accountable. Quizzes per phase confirm the learning is real. Milestone Tracking Sheets show exactly where each deal stands. You are not watching videos alone and hoping it works.
You came here because sales feels unpredictable. This program gives you the operating system to change that. Structured phases, proven frameworks, and coaching that holds you accountable. If you do the work, the process works.
Each phase builds on the last. You do not jump ahead. You build the foundation first, then the process, then the habits.
Track Every Deal by Position
The baseball diamond is not a metaphor for motivation. It is a map for every deal you run. Home plate is your starting point. First base is the appointment. Second base is where you have identified pain, understood the decision process, and quantified the cost of the problem. Third base is your proposal. Home is the close. Every rep tracks every deal by position. You always know where you stand.
Focus Where It Converts
Most residential reps spread their prospecting across every neighborhood and every channel equally. That is how you burn fuel with nothing to show. The Honey Hole Method identifies the concentrated sources where your ideal clients are most accessible and most ready. You stop guessing and start focusing effort where it already converts. Phase 3 of the program walks you through the full framework with the Maximize Leads resource guide.
Accountability That Moves the Needle
You do not watch videos and figure the rest out on your own. Every week there is a live coaching call on the residential track, recorded and posted inside STG Academy on Skool. Each phase has quizzes to confirm you understood the material before moving forward. Coaching checklists give managers clear criteria for ride-alongs and one-on-ones. With 591+ members in the community, you are not working through this alone.
Most residential reps are trained to pitch. We train them to qualify, discover pain, and close without pressure.
Generic sales training adapted from B2B or retail. Works for some industries. Not built for the trades.
Built exclusively for contractors. Every framework, script, and coaching call is rooted in real trade sales situations.
900+ contractor companies have built measurable sales systems with STG since 2018. The process works. The question is whether you're ready to do the work.