Free Sales Training Webinars
Recorded workshops and live training events for contractor sales teams.
Popular Webinars
Free, on-demand training pulled from real STG sessions. Watch the framework, then bring it to your next deal. New webinars added regularly.
How to Sell High End Projects Without Competing on Price
Ryan Groth on how relational selling helps contractors land high-margin projects without competing on price.
How Contractors Expand Into New Markets Without Guessing
A data-driven framework for choosing new markets and building the sales systems that convert once you are there.
The A Player Recruiting System
Ryan Groth's 4-pillar system for attracting, screening, and ramping top sales talent.
The 8-Figure Sales Challenge
A challenge webinar helping contractors stuck at $2M to $8M identify the fixes needed to break through to 8 figures.
How to Add $500k to $2 Million in New Sales
A training on practical ways to add $500K to $2M in new sales for a contracting business.
Why Annual Goals Fail (And What Smart Roofers Do Instead)
Ryan Groth, Danny Kerr, and Walter Roose on auditing your sales data and planning for a stronger year ahead.
On-Demand Training Library
Pick the format that fits where you are right now. Every track is built exclusively for contractors.
Free live sessions. Contractor-specific content. No filler.
Our free webinars cover the Baseline Selling methodology, Sales DNA fundamentals, and common sales breakdowns specific to roofing, HVAC, plumbing, and other trades. Each session uses real contractor scenarios. Not adapted corporate theory. You will learn what first base, second base, and third base mean for your sales process, and why most deals stall before a proposal is ever written.
- Baseline Selling framework applied to contractor-specific deal types
- Live Q and A with Ryan Groth and the STG coaching team
- Recordings available after each session for replay on your schedule
591 members. 10 courses. Weekly live coaching by role.
STG Academy is where the real work happens. The Residential Sales Accelerator and Commercial Sales Accelerator walk you through every phase of the Milestone-Centric Sales Process. Each phase includes quizzes, downloadable worksheets, and coaching recordings from real contractor situations. Separate weekly live call tracks cover residential reps, commercial reps, and sales leaders. Over 591 active members are inside right now, sharing wins and working the same frameworks you will use.
- 10 courses covering residential, commercial, and leadership tracks
- 30-plus proprietary worksheets, scripts, and playbooks included
- Weekly live coaching calls with separate tracks by role and market type
C-Suite level coaching. Direct access to Ryan. Built for leaders, not reps.
The Boardroom program is monthly C-Suite coaching with Ryan Groth directly. Sales reps are not allowed. This is for owners and sales leaders who need to operate at a different level, covering frameworks like the 6 Daily Standards, Theory of Constraints, and Achievement Roadmap. Private Consulting is one-on-one for contractors at five million or above in revenue. Platinum Fractional Sales Leadership goes further. STG manages your sales team as if it were our own.
- Monthly Boardroom calls with Ryan Groth for owners and sales leaders only
- Private one-on-one consulting for contractors doing five million or more
- Platinum Fractional Sales Leadership where STG runs your sales team alongside you