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A Sales Operating System Built for the Trades
Your submission started something real. Here is what the STG system actually looks like, from first assessment to a sales team that runs without you holding it together.
Assess the Baseline
Before any training begins, we use the OMG Sales Assessment to get objective data on every rep and leader. Will to Sell, Sales DNA, and 10 tactical competencies, all measured. No guessing about who needs what. Your lowest scores become your first growth targets.
Install the Process
The Baseline Selling methodology maps every deal on a baseball diamond. First base is the appointment. Second base is where you qualify pain, understand the decision process, and quantify the cost of inaction. Third base is the proposal. Home is the close. Every rep knows exactly where every deal stands, every day.
Build Through Coaching
Weekly live coaching calls run separate tracks for residential reps, commercial reps, and sales leaders. Boardroom calls give your leadership team direct access to Ryan Groth monthly. All sessions are recorded. You build skill through repetition and accountability, not one-time workshops that fade.
We Implement With You
For contractors who want full implementation, Platinum Fractional Sales Leadership means STG manages your sales team alongside you. Two-day Sales Launch Workshops build your infrastructure on-site. 30+ proprietary tools, scripts, and worksheets put the system in your reps hands immediately. 900+ companies across 12 trades have made this transition.
Six Pillars of the STG Sales Operating System
Not a seminar. Not a one-time workshop. A structured system built around how contractors actually sell, with every component working together.
Baseline Selling Methodology
The baseball diamond framework that tracks every deal by position, so you always know where you stand and what move comes next.
Sales DNA and Will to Sell
Skills are apps. Sales DNA is the operating system. Until you upgrade the OS, no technique sticks. This is where lasting change actually begins.
OMG Sales Assessment
Objective data on every rep and every leader. Eliminates the guesswork from coaching by showing exactly where performance breaks down.
Contractor-Only Coaching Tracks
Every script, role play, and framework uses real contractor scenarios. Roofing, HVAC, plumbing, electrical, and more. Nothing adapted from generic B2B theory.
30+ Proprietary Tools and Resources
Worksheets, scripts, playbooks, and pinups that go to work the same day you download them. Not theory. Implementation materials.
Fractional and On-Site Implementation
For contractors who need more than training. STG can manage your sales team directly, build your infrastructure on-site, or consult one-on-one at the ownership level.
You Made the Right Call. Now Take the Next One.
Your submission is in. The next step is simple: join the contractors who stopped winging it and started running a real sales system. No fluff, no generic theory. Just a proven process built for your trade.
- Contractor-exclusive methodology. Every script, framework, and example is built for the trades.
- 900+ companies trained across roofing, HVAC, plumbing, electrical, and more since 2018.
- We implement with you, not just train you. Weekly coaching, fractional leadership, and real accountability.
- 591+ active members in STG Academy. You are not doing this alone.