Case Study

Stephen McPhatter: ALL-Brite Painting

Painting contractor sales training case study: how Stephen McPhatter moved ALL-Brite Painting out of his home and landed his first big contract with STG.

Kaitlyn Brunswig Sales Transformation Group
2 min read

Originally published February 24, 2022. Updated September 2026 with a summary, next steps and answers to common questions.

Stephen McPhatter:
ALL-Brite Painting

Sales Transformation Group

Sales Transformation Group helps construction owners gain the sales skills they need to reach the success they are capable of. For many years, we have helped owners in the construction industry understand the importance of being successful in sales in order to grow their own business. Our program has helped business owners reach their goals and we can help you too. Keep reading if you want to learn more about one of our many success stories.

Stephen McPhatter: ALL-Brite Painting

Stephen McPhatter, the owner of All-Brite Painting, found his business at a standstill. Although his business was still running successfully, he knew there was room for improvement in order to reach its’ full potential. With our help, he was able to do just that!

Stephen McPhatter’s Biggest Struggle Before STG

Before working with us, ALL-Brite Painting was operating at a capacity small enough to run out of McPhatter’s home. He was struggling with balancing his home life and running his business, so he knew it was time to expand. With our help, McPhatter was able to land his first huge painting contract, leading him in the direction of a very bright future.

How His Company Is Performing Now

“Once you start selling and develop this process, your closing rate is going to be higher, and your profits are going to be higher because you’re going to close jobs you typically wouldn’t be able to.”
-Stephen McPhatter

Through our sales training, All-Brite has been thriving. McPhatter was able to move his business out of his home and hire more people so that he can delegate tasks and focus on growing his business through closing more deals.

Why You Should Work With Sales Transformation Group

It is success stories like these that keep us doing what we do. We want to help you gain the sales skills you need in order to reach your goals.

If you are ready to take your construction business to the next level, schedule a meeting with STG today!

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“To Help Business Owners Focus on Growth allowing them to Create Safety for others.”

Growing a painting business past the home office

How did STG help ALL-Brite Painting grow?
Before STG, Stephen McPhatter ran ALL-Brite Painting from his home and was struggling to balance home life and business. Through STG's sales training, he landed his first large painting contract, moved the business out of his home and hired more people. That let him delegate tasks and focus on growing the company by closing more deals.
Can sales training help a small painting contractor?
Yes. Stephen McPhatter's company was small enough to run from his house when he started with STG. He credits developing a sales process with a higher closing rate and higher profits, because it let him close jobs he typically would not have. STG trains contractors across the trades, and more than 1,000 have gone through its programs.
What is the first step to growing a contracting business out of the owner's home?
In Stephen's case, the turning point was building sales skills and a repeatable process. Winning bigger work gave him the room to move out of his home and hire people, which freed him to focus on selling. A good first step is looking honestly at whether your current sales approach can win the size of jobs you want.