Originally published August 2, 2020. Updated September 2026 with a summary, next steps and answers to common questions.

Tats Talks: “Building Great Sales Teams”

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Check out Ryan’s guest appearance on Tatsuya Nakagawa’s “Tats Talks” podcast as they discussed entrepreneurship, implementing predictable sales systems, and how to build a high-producing sales team. STG delivers this message often throughout the Sales Accelerator course, consulting and coaching, but Tats’ knack in asking compelling questions made for a thoughtful conversation that makes this episode an easy listen.

Now, more than ever it is paramount to build your sales team with elite professionals that will help create predictability as we move forward into a post-COVID selling landscape. If you haven’t already, use the link below to schedule a strategy session and begin transforming into a high-performing sales organization with one of our industry-expert growth consultants.

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Creating predictability with an elite sales team

What was discussed on the Tats Talks episode with Ryan Groth?
Ryan Groth, founder and CEO of Sales Transformation Group, joined host Tatsuya Nakagawa to discuss entrepreneurship, implementing predictable sales systems, and how to build a high-producing sales team. These are the same themes STG teaches through its coaching and training programs for contractors in roofing, HVAC, remodeling and the specialty trades.
How do you build a predictable sales team?
Predictability comes from a defined sales system that every rep follows, the right people on the team, and consistent coaching and measurement. When the process is written down and managers coach to it, results depend less on individual talent and more on the system, which makes growth easier to forecast and new reps easier to train.
Where can I hear more from Ryan Groth?
STG keeps a list of Ryan's podcast appearances, press and speaking on its media page, and publishes its own contractor sales podcast episodes. Ryan has trained more than 1,000 contractors on sales process, sales leadership and team building, and these conversations are a practical way to hear how he approaches those topics.