"KPost Roofing built a structured, process-driven sales team that now produces $67M a year. Read how the team and the process came together."
We Don't Just Train. We Implement.
Contractor-only sales coaching, fractional sales management and a system installed in your business, not a seminar you forget by Monday.
Three Things STG Does Differently
Most sales training ends when the trainer leaves. Ours is built to keep running inside your company.
Roofing, HVAC, plumbing, electrical, remodeling and more, residential and commercial. Every example, role play and script is built around bids, crews and real contractor sales calls.
- 12+ trades, contractors only
- Residential and commercial tracks
- Coaching recordings from real contractor calls
Weekly live coaching, ride-along evaluations and accountability tracking keep the process running after training. You are not left to watch videos and figure it out.
- Weekly live coaching calls
- Ride-alongs and coaching checklists
- Phase quizzes and accountability tracking
With Platinum Fractional Sales Leadership, STG manages your sales team as if it were our own: meetings, coaching, hiring support and pipeline accountability.
- STG leads your weekly sales meetings
- Pipeline reviewed by milestone
- You get your time back to run the company
Pick How Much Help You Need
From self-paced training to STG running your sales team, every tier runs on the same Baseline Selling system.
STG Academy on Skool
10 courses and 545 modules, weekly coaching recordings and a community of 591+ members. The entry point for owners who want the system first.
- Self-paced courses with phase quizzes
- Downloadable scripts, worksheets and pinups
- A community of contractors working the system
Weekly Coaching and the Boardroom
Weekly live coaching for residential reps, commercial reps and sales leaders, plus monthly Boardroom calls with Ryan for leadership teams only.
- Separate coaching tracks by role
- Recorded calls for replay
- Boardroom for owners and leaders
Workshops and Fractional Sales Leadership
Two-day on-site Sales Launch Workshops build the infrastructure, and Platinum Fractional Sales Leadership puts STG in charge of running it with you.
- On-site, built with your team
- STG manages your sales team
- Private consulting for $5M+ contractors
Why Training Alone Rarely Sticks
Contractors have sat through plenty of sales seminars. Here is what changes when the system is installed and coached instead of presented once.
Reps tune out when the role plays are about software or retail. STG builds every script, worksheet and role play around bids, change orders and real contractor calls.
Without data you coach opinions. The OMG Assessment measures Will to Sell, Sales DNA and tactical skills for every rep, so coaching starts with the real constraint.
Weekly live calls, ride-along evaluations and coaching checklists keep reps running the process after the workshop, when old habits usually creep back in.
Fractional sales leadership and the Boardroom help owners step out of every deal, with milestones that show where each one stands without asking.
Coached, not just trained
Contractors Who Did the Work
Real STG clients and their own numbers. We promise the process and the support. They did the work.
"AVCO Roofing grew from zero to $30M in five years by building a sales team around one repeatable process instead of one star closer."
"Daniel Young scaled his contracting company from $3M to $20M working with STG. His story shows what changes when sales runs on a process."
"Kingdom Roofing grew from $4M to $16M in three years working with STG, using the same sales operating system we build with every client."
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Typical Sales Training vs. STG Implementation
Side by side, here is what you get when STG installs and runs the system with you.
Feature
STG Implements It With You
Typical One-Time Sales Training
Contractor-only examples and scripts
Rarely
OMG assessment before training starts
Rarely
Weekly coaching after the workshop
Ride-alongs and coaching checklists
Option for STG to run your sales team
Boardroom calls for owners and leaders
Questions About How STG Works
What owners ask when they want implementation, not another seminar.
What does "we don't just train, we implement" mean?
Training is the start. We install the process, assess your reps, run weekly coaching and track milestones, and with fractional leadership STG manages your sales team alongside you.
Why does STG only work with contractors?
Because contractor sales has its own problems: bids, crews, change orders, seasonal demand and owners who still sell. Every framework and script is built for that world.
What is Platinum Fractional Sales Leadership?
STG manages your sales team as if it were our own: running sales meetings, coaching reps, reviewing the pipeline by milestone and holding the team accountable, while you lead the company.
Do you guarantee our sales results?
No. Too many variables sit outside any program. We promise the process, the data, the coaching and the support. Clients like KPost Roofing and Kingdom Roofing did the work and grew.
Where should a smaller contractor start?
Many start with STG Academy on Skool or weekly coaching. Contractors at $5M and up can add private consulting with Ryan or Platinum Fractional Sales Leadership.
How do we get started with STG?
Book a 45-minute call. We look at your team, lead flow and where deals stall, then recommend coaching, a workshop or fractional leadership, or tell you honestly if we are not a fit.
Still have questions?
Book a 45-minute call
Stop Winging Sales
Start with one call.