"We just had our initial kick off with Ryan Groth and our sales team and if nothing else happens this year, I would say it was worth it. Now it's up to us to apply what was learned and the sky is the limit."
Why Contractors Work With STG
900+ companies across 12+ trades since 2018, on a sales system built by a contractor and coached every week.
STG Works Across the Trades
The sales system stays the same in every trade, while the language and the sales cycle change.
Sales Systems for Roofing Contractors
Ryan Groth built and sold a roofing company before founding STG. Roofing clients like KPost, AVCO and Kingdom Roofing run this system, from door-to-door to commercial property managers.
- Baseline Selling with 36 milestones
- OMG assessment of every rep
- Weekly live coaching calls
- Residential and commercial tracks
- Door-to-door and retail sales coaching
- Ride-alongs and coaching checklists
- Fractional sales leadership available
Sales Systems for HVAC Contractors
Comfort advisors and commercial reps learn one shared process, with coaching recordings built on real HVAC comfort system upgrade calls.
- Baseline Selling with 36 milestones
- OMG assessment of every rep
- Weekly live coaching calls
- Residential and commercial tracks
- Coaching on comfort system upgrade calls
- Ride-alongs and coaching checklists
- Fractional sales leadership available
Sales Systems for Plumbing Contractors
Plumbing owners who still run every big sale learn to build a team that sells to the same standard, residential and commercial.
- Baseline Selling with 36 milestones
- OMG assessment of every rep
- Weekly live coaching calls
- Residential and commercial tracks
- Get the owner out of every sale
- Ride-alongs and coaching checklists
- Fractional sales leadership available
Sales Systems for Electrical Contractors
Electrical contractors get the same milestone process for bids, service work and commercial accounts, with weekly coaching to keep it running.
- Baseline Selling with 36 milestones
- OMG assessment of every rep
- Weekly live coaching calls
- Residential and commercial tracks
- Account Development Meetings for commercial clients
- Ride-alongs and coaching checklists
- Fractional sales leadership available
Sales Systems for General Contractors
GCs selling large projects learn Equal Business Stature and Decision Process Questions for owners and the multiple decision makers behind every job.
- Baseline Selling with 36 milestones
- OMG assessment of every rep
- Weekly live coaching calls
- Selling to multiple decision makers
- Quantifying the Problem on large projects
- Ride-alongs and coaching checklists
- Fractional sales leadership available
Sales Systems for Home Remodelers
Remodelers selling in the home learn Feel the Pain and the Inoffensive Close, so projects close without leaning on discounts or pressure.
- Baseline Selling with 36 milestones
- OMG assessment of every rep
- Weekly live coaching calls
- In-home sales process for every project
- Feel the Pain discovery questions
- Ride-alongs and coaching checklists
- Fractional sales leadership available
Sales Systems for Painting and Outdoor Living
Painting, outdoor living and landscape design companies get the same contractor sales system, built for in-home estimates and design consultations.
- Baseline Selling with 36 milestones
- OMG assessment of every rep
- Weekly live coaching calls
- Process for in-home estimates
- Compelling Reasons before the proposal
- Ride-alongs and coaching checklists
- Fractional sales leadership available
Sales Systems for Fencing, Windows and More
Fencing, window and glass, and other trades use the same Baseline Selling process, assessment and coaching, applied to their own sales calls.
- Baseline Selling with 36 milestones
- OMG assessment of every rep
- Weekly live coaching calls
- Residential and commercial tracks
- Scripts and worksheets for your sales calls
- Ride-alongs and coaching checklists
- Fractional sales leadership available
Real Contractors, Their Own Numbers
Four STG clients who ran the system. We promise the process and the support. They did the work.
$67M/yr
KPost Roofing Sales Team
KPost Roofing runs a structured, process-driven sales team built on STG's system that now produces $67M a year.
$0 to $30M
AVCO Roofing in 5 Years
AVCO Roofing grew from zero to $30M in five years by building its sales team around one repeatable process.
$3M to $20M
Daniel Young's Contracting Company
Daniel Young scaled his contracting company from $3M to $20M working with STG on a structured sales process.
$4M to $16M
Kingdom Roofing in 3 Years
Kingdom Roofing grew from $4M to $16M in three years working with STG, using the same sales operating system.
What You Get When You Work With STG
Four things every client gets, whether you start with online training today or hand us your sales team.
One shared sales process with 36 milestones, plus frameworks like Feel the Pain, Compelling Reasons and the Inoffensive Close, built around contractor sales calls.
Objective data on every rep's Will to Sell, Sales DNA and tactical skills, so coaching starts with the real constraint instead of guesswork.
Weekly live coaching calls for reps and leaders, ride-along evaluations and phase quizzes that keep the process running long after training.
Scripts, worksheets and scorecards, plus on-site workshops and Platinum Fractional Sales Leadership when you want STG running the team with you.
Process, data and accountability
What Contractors Say About STG
Real Google reviews from contractor owners and sales teams. STG holds a 4.9 rating across 249 reviews.
"Most coaches will work with any business type across any industry. STG was the exact opposite. I could tell from day one that they are ALL about the Contractor industry, which made implementing the systems work so much better and faster."
"I ran my own roofing business for 35 years and worked with a number of high-level trainers. STG meets clients where they are. No nonsense, real-world results-driven advice, specific to each individual's needs. If the review allowed 10 stars it wouldn't be enough."
"Transparent, lovingly direct feedback and coaching. We had weekly calls to improve our company plus a 2-day onsite coaching clinic. It was clear they were committed to our success and helping our team flourish."
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Working With STG vs. Going It Alone
What changes when the owner stops carrying every sale and the team runs on a coached system.
Feature
Working With STG's System
Winging It as the Owner
One sales process every rep runs
Every rep sells differently
Knowing where every deal stands
Milestone tracking
Gut feel
Objective data on your reps
OMG assessment
Guesswork
Weekly coaching and accountability
When there is time
Owner out of every sale
With fractional leadership
Rarely
Advice built for contractors
Generic advice
Questions Before Working With STG
Straight answers on fit, results and how to get started.
How many contractors has STG worked with?
900+ companies across North America in 12+ trades since 2018, from owners making their first sales hire to established companies building structured sales organizations.
Who founded STG and why does that matter?
Ryan Groth grew up in a family contracting business, played professional baseball, then built and sold a roofing company. He coaches from experience, not a textbook.
Do you guarantee results like KPost or Kingdom Roofing?
No. Those are real client results, but too many variables sit outside any program. We promise the process, the data, the coaching and the support. Your team does the work.
Is STG a fit for a smaller contractor?
Often, yes. Many start with STG Academy on Skool or weekly coaching. Private consulting with Ryan and fractional leadership fit contractors at $5M and up.
How long before we see changes in our sales?
It depends on your team and how consistently the process is used. The OMG assessment sets a baseline, so you can track progress instead of guessing.
How do we get started with STG?
Book a 45-minute call. We look at your team, lead flow and where deals stall, then recommend coaching, a workshop or fractional leadership, or tell you honestly if we are not a fit.
Still have questions?
Book a 45-minute call
Run Home With STG
Start with one call.