Baseline Selling, OMG assessment data and weekly coaching for HVAC owners, comfort advisors and sales managers. Contractor-only since 2018.
Comfort advisors, commercial reps, managers, new hires and owners each get the process and tools for their role.
Your comfort advisors walk into kitchens every day. Baseline Selling gives them a process for every call, from the first question to the signed agreement.
Commercial HVAC sales means property managers, facility directors and several decision makers. We teach your reps to sell as a peer, not a vendor waiting for an emergency.
If you are still running every big sale yourself, the business cannot grow past you. We help you build a team that sells the way you do.
A bad sales hire costs you months of leads. The OMG Assessment shows a candidate's Will to Sell and Sales DNA before you hand over your appointments.
Not ready for coaching yet? STG Academy on Skool gives your team 10 courses and 545 modules, plus a community of 591+ members working the same system.
Monthly Boardroom calls with Ryan Groth are for leadership teams only, not reps. Owners work on the business side of sales: goals, constraints and daily standards.
Pick the level of help you need, from weekly coaching to STG running your sales team alongside you.
Weekly live coaching calls for your comfort advisors and commercial reps, with recordings, coaching checklists and the full STG Academy library behind them.
STG manages your sales team as if it were our own: hiring, coaching, pipeline reviews and accountability, while you get back to running the company.
Two days on-site to build your sales infrastructure: process, scripts, scorecards and the meeting rhythm your HVAC team keeps running after we leave.
Real Google reviews from contractor owners and sales teams who run the STG system.
Every engagement follows the same four steps, whether you run two trucks or thirty. We start with data, not opinions.
Tell us about your team, your lead flow and where deals stall. We will tell you honestly whether STG is a fit.
Your comfort advisors and sales managers take the OMG Sales Assessment, so we know each person's Will to Sell, Sales DNA and skill gaps.
Your team learns one shared process built for HVAC sales calls, with milestones that show where every deal stands in your pipeline.
Weekly coaching, ride-alongs and milestone reviews keep the process running. You see close rates and pipeline movement instead of guessing.
Straight answers, no pitch.
In 45 minutes we look at how your comfort advisors sell today, where deals stall and what a sales operating system would change.
No pressure, just answers
Pulled from STG's 15+ Baseline Selling frameworks and applied to real HVAC comfort and replacement calls.
Your job is not to fix it yet. Advisors learn to label, expand and quantify the homeowner's problem before they present a single system option.
Estimating is the cost to do the job. Selling is the cost of not doing it right. Reps put real dollars on repairs, comfort and risk before the proposal.
Asking for the commitment without pressure. When pain, budget and decision process are handled first, the close simply confirms a decision the homeowner already made.
Your reps sell in living rooms and mechanical rooms, not conference rooms. The training should match.
Training designed for any industry, delivered once, then left to your managers to reinforce. The examples rarely match an in-home HVAC replacement call.
A complete sales operating system: process, assessment data, weekly coaching and 30+ tools, built for contractors and applied to real HVAC sales calls.
One call, straight answers.
What HVAC owners and sales managers ask before working with STG.
STG trains only contractors, and HVAC is one of the 12+ trades we work with. Coaching recordings cover real situations like HVAC comfort system upgrades, so the examples match your calls.
Yes. Residential comfort advisors and commercial reps get separate coaching tracks. Commercial reps learn Equal Business Stature and Account Development Meetings for property managers and facility teams.
We do not guarantee results. Too many variables sit outside any program. We promise the process, the OMG assessment data, weekly coaching and the support to install it. Your team does the work.
One Baseline Selling process, an OMG assessment, weekly live coaching, the STG Academy library of 10 courses and 545 modules, and 30+ scripts, worksheets and scorecards.
Yes. With Platinum Fractional Sales Leadership, STG manages your sales team as if it were our own, including coaching, meetings and pipeline accountability, while you lead the company.
Book a 45-minute call. We look at your team, lead flow and where deals stall, then recommend coaching, a workshop or fractional leadership, or tell you honestly if we are not a fit.