Baseline Selling, OMG assessment data and weekly coaching for solar owners, consultants and sales managers. Contractor-only since 2018.
Consultants, commercial reps, managers, new hires and owners each get the process and tools for their role.
Solar consultants sit at kitchen tables with homeowners weighing a long-term decision. Baseline Selling gives every consultant one process, from the first question to the signed agreement.
Commercial projects involve owners, facility managers and finance teams. Reps learn to sell as a peer to every decision maker instead of pitching one contact.
If you are still running every big deal yourself, the business cannot grow past you. We help you build a team that sells the way you do.
A bad sales hire burns the appointments you paid for. The OMG Assessment shows a candidate's Will to Sell and Sales DNA before you hand over your leads.
Not ready for coaching yet? STG Academy on Skool gives your team 10 courses and 545 modules, plus a community of 591+ members working the same system.
Monthly Boardroom calls with Ryan Groth are for leadership teams only, not reps. Owners work on the business side of sales: goals, constraints and daily standards.
Pick the level of help you need, from weekly coaching to STG running your sales team alongside you.
Weekly live coaching calls for your residential consultants and commercial reps, with recordings, coaching checklists and the full STG Academy library behind them.
STG manages your sales team as if it were our own: hiring, coaching, pipeline reviews and accountability, while you get back to running the company.
Two days on-site to build your sales infrastructure: process, scripts, scorecards and the meeting rhythm your solar team keeps running after we leave.
Real Google reviews from contractor owners and sales teams who run the STG system.
Every engagement follows the same four steps, whether you run five consultants or fifty. We start with data, not opinions.
Tell us about your team, your lead flow and where deals stall. We will tell you honestly whether STG is a fit.
Your consultants and sales managers take the OMG Sales Assessment, so we know each person's Will to Sell, Sales DNA and skill gaps.
Your team learns one shared process for every solar appointment, with milestones that show where every deal stands in your pipeline.
Weekly coaching, ride-alongs and milestone reviews keep the process running. You see close rates and pipeline movement instead of guessing.
Straight answers, no pitch.
In 45 minutes we look at how your consultants sell today, where deals stall and what a sales operating system would change.
No pressure, just answers
Pulled from STG's 15+ Baseline Selling frameworks and applied to residential and commercial solar appointments.
Your job is not to fix it yet. Consultants learn to label, expand and quantify the homeowner's problem before they present a single system design.
Do not pitch until the cost of doing nothing is obvious. Consultants put real dollars on what waiting costs the homeowner before the proposal comes out.
Asking for the commitment without pressure. When pain, budget and decision process are handled first, the close simply confirms a decision the homeowner already made.
Your consultants sell at kitchen tables and in boardrooms, not on stage. The training should match.
Training designed for any industry, delivered once, then left to your managers to reinforce. The examples rarely match an in-home solar consultation.
Process, assessment data, weekly coaching and 30+ tools, built for contractors and applied to your solar appointments, with fractional leadership when you need it.
One call, straight answers.
What solar owners and sales managers ask before working with STG.
STG trains only contractors. The system is built for in-home and commercial trade sales, and solar teams use the same Baseline Selling process, assessment and coaching, applied to their own appointments.
Yes. Residential consultants and commercial reps get separate coaching tracks. Commercial reps learn Equal Business Stature and Decision Process Questions for owners, facility managers and finance teams.
We do not guarantee results. Too many variables sit outside any program. We promise the process, the OMG assessment data, weekly coaching and the support to install it. Your team does the work.
One Baseline Selling process, an OMG assessment, weekly live coaching, the STG Academy library of 10 courses and 545 modules, and 30+ scripts, worksheets and scorecards.
Yes. With Platinum Fractional Sales Leadership, STG manages your sales team as if it were our own, including coaching, meetings and pipeline accountability, while you lead the company.
Book a 45-minute call. We look at your team, lead flow and where deals stall, then recommend coaching, a workshop or fractional leadership, or tell you honestly if we are not a fit.